Tata Nano

Research methods are “the various specific tools or ways data can be collected and analysed, e.g. a questionnaire, interview, etc.” (Neville, C, 2007).

What is the research method (i.e.: survey, participant observation, experiment, secondary sources) used by the researchers?

Research using tests, surveys, interviews, observation of public behavior without any identification of the participants.

This research paper is the study of electric propulsion. The research study will be describing how the propulsion (electric Propulsion) will cut the cost of launching the

With the launch of Nano, the dynamics of India’s auto industry are likely to undergo major changes as wide spectrum of auto manufacturers ranging from two-wheelers to cars will come under intense pressure to minimize prices as much as possible. Success of Nano is expected to make every automobile company change the way it works and looks at the volume market. The creation of an ultra low cost segment has already created a shudder in the automobile industry. Many automobile companies have announced their entry into this segment while others have hinted price cuts to sustain demand. Industry experts believe that introduction of Nano will lead to a sharp drop in prices of used car and in turn will stretch the budget of a new car buyer looking for exchanging old car. This aspect will affect sales of all small cars like Wagon R, Zen Estillo, Santro, Indica, Hyundai ‘i10’ and Spark.

The research method that is used within the study is a paper and telephone survey as both

Epistemology: The assumptions which create about the finest way of investigating the world and about reality.

a. Many customers in the lower income group buy motorcycles for commuting and better fuel efficiency taking a risk with their safety.

Research means process of generating and analyzing information. The system of collecting data for research projects is knows as research methodology. The data may be collected for either theoretical or practical research.

Research means process of generating and analyzing information. The system of collecting data for research projects is knows as research methodology. The data may be collected for either theoretical or practical research.

Survey research is investigation that uses question based or statistical survey to collect information about how people think and act. Experimental research tests a hypothesis and establishes causation by using independent and dependent variables in a controlled environment.

Next to the businesswise weaknesses there are some practical weaknesses in the car too. The fact that the Tata Nano does not have a modern facility like ABS, PS or AC for example. In addition the car has less boot space than other regular brands. This makes it less attractive for tall people to buy such a car. In general western people are taller than Asian people which might cause a problem. Next to this, another practical problem is the fact that the car has no headlight levelers. Headlight levelers might be seen as a luxury device, but these modern days all cars have it. When someone is used to this kind of functions it can be a reason not to buy the car. Thereby the car is not really fit for hilly areas. It is small and the engine is not powerful enough to drive up to steep hills. People living in Austria, Suisse or areas of France and Spain will rather buy a four-wheel-drive car than a Tata Nano. Another practical weakness is the Tata Nano’s poor fraction control. For a lot of people outstanding

Performance of Tata Motors Nano car, which is the smallest car, in the small car

A company spokesperson agreed that the Nano became a victim of its own hype. The marketing pitch is now aimed at breaking that image and giving the brand a more emotive personality as a mobility solution, a smart city car. The Nano Awesomeness ad campaign is a step in that direction.

“ Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action". Each letter of these motivational words said by India's former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata, Chairman of Tata group, who in the year 2003, dreamt of producing a safe, affordable Car for the common man. Finally after the wait of five years, crossing all financial and technological barriers, Ratan Tata kept his promise and unveiled Tata 'Nano' on 10th January 2007, at the 9th Auto Expo 2008 in New Delhi. Tata Nano, cool & smart, launched by Tata Motors is