preview

TD Myspend Financial Essay

Decent Essays

As technology becomes more involved in an individual’s everyday life, financial institutions, like TD, is determined to keep up with the changes. Through innovative digital activities, TD can be an asset to customers banking by shifting their focus towards helping customers feel more confident about their financial future. Therefore, adding a money allocation option to the TD MySpend app will combine both TD’s growth in the technology world and meeting customer needs. This new option will provide customers the opportunity to learn to allocate their money and control their spend. Customers will be able to directly place a specific amount money into different categories (groceries, clothing, etc.) each month to limit and maintain spending in …show more content…

Customers prefer the comfort of online banking and easy access to banking services which then enhance customer relationships with TD. (See Exhibit 2) Implementing a money allocation service to TD’s popular developed product, TD MySpend app, will be an expansion of its online services available to customers. All customers with a TD account and the app will have access to it at whenever and wherever they are. This innovative service will be a convenience to most customers as Canadians prefer more access to services from financial institutions online.
Customers will be able to learn how to control their spending from the allocation option
As “More than half of adults (56%) do not have a budget” (National Financial Educators Council), this money allocation option will provide individuals the opportunity to deal with their own money first handed. Individuals will be able to distribute their funds appropriately each month, set restrictions and spend with control while monitoring their purchases. Most individuals learn the strongest skills from hands-on opportunities and experiencing budgeting themselves. As the younger customers develop these skills, knowledge and confidence from allowance money to first paycheque, teenagers will grow up to be financially responsible adults. (See Exhibit 3)

Get Access