Sony 's Corporate Brand Identity

Japan is the home to of the top companies in the world. One of the companies, which has helped Japan’s economy to be one of the top, is Sony. Modern day Sony is a high profit high output company, which is manly due to its marketing strategies and decision to its customers.

Sony Corporation is a Japanese owned company, created in 1946 based in Tokyo, Japan. The company competes in the technology market with diversity. This includes video games, computers and computer hardware, television, media players, etc. With that being said, Sony has had their ups and downs over the past few years, just like everyone else in this industry. Things such as the U.S. economy can really affect the future of this company. Now that the economy is on the downfall, things such as entertainment are not as important as paying for food, gas, and other bills. It is important to realize these things as you analyze the company due to the fact that the company

One of the most recognized brand names in the world today, Sony Corporation, Japan, established its Indian operations in November 1994, focusing on the sales and marketing of Sony products in the country. In a span of 16 years, Sony India has exemplified the quest for excellence in the world of digital lifestyle becoming the country’s foremost consumer electronics brand. With relentless commitment to quality, consistent dedication to customer satisfaction and unparalleled standards of service, Sony India is recognized as a benchmark for new age technology, superior quality, digital concepts and personalized service that has ensured loyal customers and nationwide acclaim in the industry.

“At Sony, our mission is to be a company that inspires and fulfills your curiosity. Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can. Creating unique new cultures and experiences. Everything we do, is to move you emotionally.” (About Sony: Sony Corporation, 2015)

One of the most recognized brand names in the world today, Sony Corporation, Japan, established its Indian operations in November 1994, focusing on the sales and marketing of Sony products in the country. In a span of 16 years, Sony India has exemplified the quest for excellence in the world of digital lifestyle becoming the country’s foremost consumer electronics brand. With relentless commitment to quality, consistent dedication to customer satisfaction and unparalleled standards of service, Sony India is recognized as a benchmark for new age technology, superior quality, digital concepts and personalized service that has ensured loyal customers and nationwide acclaim in the industry.

In addition to the opportunity that Sony has to take advantage of the networking aspect, Sony must continue to work on their brand name. Sony’s brand name has become less powerful in the recent years and is partially due to the very wide range of product offerings that spread Sony thin. Since they offer so many products, it is difficult to concentrate and make each of those products the best in the market. According to Rick Giusto, “The Sony name just isn’t the same as it even was five years ago. It used to be that Sony

Executive Summary: Sony 's present fiscal challenges are tied into its corporate society which were expressed in excess of 30 years back. With such an expansive multinational company, more noteworthy arranging and more utilization of methodologies ought to be sought after. Sony could begin with the usage of another statement of purpose, with benefit and profits of the organization fixing all the more nearly too ordinary operations. Inside, the four compels, the administration, the creators, the creation and the showcasing ought to attain better correspondence and collaboration. Union and collaboration between contenders ought to additionally be eagerly sort after to make guidelines in new fields. Sony ought to go for being the pioneer as opposed to being the dissident. With respect to cost cutting, Sony ought to genuinely consider setting up operations in other Asian nations keeping in mind the end goal to exploit the shabby work and the sprouting markets. At long last, enhancement, as opposed to seeking after the quick changing and effortlessly imitated shopper products market, Sony ought to utilize its innovative expertise for top of the line business and office gear.

Sony is a company that needs very little introduction, it’s a global leader in many different aspects of the international market. Its pure size means that they are widely respected and their revenues prove to be a major boost to any countries GDP. This document will look at how Sony began, structures its organization and the hand it’s had to play in the political scene.

Through a comprehensive research on Sony’s industry as a whole, according to Wall Street Journal, “TVs are the core of the core for Sony (Dvorak P., August 29, 2005, Sony Plans Ad Blitz to Boost Ailing TV Unit)” because of the spirit of innovation, state of the art technology and superior quality imbibed in its corporate culture. Sony’s primary problem that was observed during the research process was its high pricing strategies especially in its ailing TV industry which has resulted in a decline of its sales growth and revenue though. A major drawback for the high prices of Sony TVs is due to the rise of the Yen in which consumers bear the brunt by having to pay higher prices for. This is done as such because Sony needs to recover its

There are 2 mains problems with Sony’s way of managing R&D activities. First, the lack of coordination among divisional managers due to a silo structure. This insufficiency of coordination led to bad allocation of resources in R&D for improving existing products. Moreover, different divisions and products groups under the decentralized structure have been allowed to pursue independent agendas. So, different labs worked on the same project. It is fair to say that Sony wasted resources and duplicated efforts for nothing. Secondly, even if we don’t care about the first problem, Sony’s R&D efforts have simply been less effective than

Sony was the world’s largest electronics company that brought innovation, style and high quality products in the electronics industry. As new innovations have arise, Sony was highly hesitant to adapt to the changes of what the people want and need. Environmental factors especially tsunamis, earthquakes, recession prevented its progression. (as cited in Kotler & Armstong, 2014).

- Sony is a well-recognized and respected brand with consumers, and its products cover a wide spectrum of the entertainment and industrial markets

The purpose of this paper is to suggest investing in Sony Corporation, one of the most recognized names in consumer electronics. “Sony was established shortly after World War Two in the form of an electronic manufacturing company” (Sony). “Around the 1990s, Sony converted itself from an electronics manufacturer to a global entertainment company establishing a leading position in music, movies and computer gaming” (Sony Corporation Japan). With various sub-divisions of the company Sony remains versatile, with each department bringing in revenue. “The divisions that make up Sony includes Sony Electronics, Mobile Communications, Computer Entertainment, Pictures Entertainment, Network Entertainment International, Music Entertainment, and Online Entertainment” (Sony). Using top business strategies, and improving product quality, assists in the persistent success of the company. These products appeal to wide range of consumers due to the global diversity present at Sony. In this paper I will be discussing these topics in depth to help support the reason why it would be beneficial to invest in Sony.

Sony is one of the world’s leading manufacturers for consumer electronics and broadcast & professional products. Established for more half a decade, Sony is known for it innovative and high quality products.

Sony is a company dedicated to the love of life. We develop things for any kind of imagination. We develop Products that stimulate the senses and refresh the spirit and create ideas that always surprise and never