Sales

The portion of the business that should be focus on sales of products is advertising, sales promotion, publicity, personal selling, sales force management, customer relations, and dealer relations. These activities are especially critical when a firm pursues a market penetration strategy. The effectiveness of various selling tools for consumer and industrial products varies. Personal selling is most important for industrial goods companies, and advertising is most important for consumer goods companies. With regard to advertising products and

Improve Sales Management: Maintain and improve the company’s strong reputation and market position, and seek to improve management of the sales function, in the following ways:

Marketing is one of the most important aspects of a business. According to Peter Drucker “There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customers so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available.” (Peter Drucker, Marketing Management, Philip Kotler).

A sales person who can deliver reliable results is rarely in danger of having their position outsourced or eliminated. Sales people who can go above and beyond are in an even better situation. Because sales are the cornerstone of a business 's success, the sales department rarely faces the same budget cuts in adverse economic conditions as other departments do. What 's more, the skills and abilities that sales people develop in their day to day work and in sales training are translatable to other sales positions, including positions that offer advancement. When opportunities arise, a sales person is well equipped to take the next step in his or her career.

The purpose of marketing planning and its principal focus are the identification and creation of competitive advantage. Marketing planning is the planned application of marketing resources to achieve marketing objectives.

The sales and marketing department will be responsible for researching markets and conducting environmental scans, creating marketing strategies to reach target markets, and expanding product lines. This department will be headed by a Sales Director and a Marketing Director. The Sales Director is responsible for building customer relationships, setting sales objectives and quotas, managing sales volumes and selling prices, and product mix expansion. The Sales Director will also be responsible for customer service, meaning that they will be interacting with customers and satisfying their needs and solving their problems to the best of their abilities. Some qualities the Sales Director must have are listed below.

marketing is to match the right product to the right market, providing an optimum return on investment. It is more than just advertising.

What is the one thing that all for-profit companies have in common? They must generate sales of their products or services to survive. In order to accomplish this, most companies have a team of sales representatives driving themselves and each other to win the confidence of clients. But just like every sports team needs a coach, every sales team needs a strong and knowledgeable Sales Manager to be successful.

Marketing is about being consumer orientated. All the marketing and the business activities involved should be directed to create and satisfy consumers’ needs and wants. The goal should be consumer satisfaction in order to succeed. The product or service which is being offered should be purely focused on customers/consumers.

Sales managers are the key to a company 's selling success. Their job is to move sales people to do what works. This is a three part article that reviews the key elements of the previous statement about a sales managers role - move, do, and what works.

Sales Orientation: The business game plan which focuses on promoting sales no matter what a company produces/ provides through marketing and sales.

Distribution is the method the organization use to get the products or services through various distribution channels to the ultimate purchaser or end user. It is how and when the consumer buys the company’s product. It is vitally important activity that focuses on how to reach the target market, location of the target market, transportation of the stock, convenient means for customers to obtain the products or services and understanding

Distribution channels in Taiwan include traditional physical and emerging virtual channels. Traditional physical distribution channels include health and beauty stores, beauty salons, department stores, supermarkets, hypermarkets and convenience stores. Emerging virtual channels include multi-level marketing, catalogue ordering, internet shopping and television-home shopping. Like many other countries, physical distribution channels are very expensive in Taiwan. Virtual channels are relatively inexpensive in comparison. Therefore, there is an increasing trend in Taiwan to first launch a product through virtual channels

Our sales process must be followed closely and all progress will be monitored, tracked, and evaluated on a regular basis by the sales manager. The key to our sales process will begin with our sales people becoming experts on all the products and services that we offer. Once that has been accomplished, our sales people will concentrate on prospecting and developing leads which will eventually lead to the selling of goods. Once a salesperson has become familiar with a client’s needs, they must best match them with the appropriate products. To do that, our marketing department has developed a plethora of material in which to engage the client and help make their purchasing decisions easier. Once a salesperson has obtained interest from a prospect, they will begin the next phase of the selling process.

Personal Selling- Personal selling can be defined as a personal, face to face selling between a seller and a buyer. Personal selling is highly effective when the product is of high value or is a technically difficult product.