Running head: RIBC and PepsiCo 1
RIBC and PepsiCo 12
MGTU-410 Assignment One
Jesus Cabral
Brandman University
INTRODUCTION
What do Odwalla founder Greg Steltenpohl, Magatte Wade-Marchand, Entrepreneur from Senegal, Richard Lavak, a fledgling entrepreneur from New Zealand, Jorges Goldsmit, a young Mexican-American entrepreneur and Charles Irving founder of IBIS Organics in England have in common? Within the last few years, all five entrepreneurs have started up companies hoping to turn the nutritional attributes, the health benefits and the refreshing taste of hibiscus beverages into a viable business proposition.
Redlands International Beverage Corporations entry into the natural beverage market with hibiscus beverages
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After an exhaustive review of the then existing conceptualizations of brand equity and measurement procedures, an executive decision was made to create a proprietary model applicable to all major PepsiCo brands, both domestically and globally, that could be used to track brands over time. Model development focused on PepsiCo?s three primary businesses in the early1990s, namely, soft drinks(Pepsi-Cola), snack foods (Frito-Lay), and quick service restaurants (KFC, Pizza Hut and Taco Bell), …show more content…
(2006). Obesity Lawsuits Loom for Soft Drinks Industry.
Porter, M. E. (1989). From competitive advantage to corporate strategy. In Readings in Strategic Management (pp. 234-255). Macmillan Education UK.
Reissig, C. J., Strain, E. C., & Griffiths, R. R. (2009). Caffeinated energy drinks?a growing problem. Drug and alcohol dependence, 99(1), 1-10.
Stevens, F. G., Plaut, V. C., & Sanchez-Burks, J. (2008). Unlocking the benefits of diversity all-inclusive multiculturalism and positive organizational change. The Journal of Applied Behavioral Science, 44(1), 116-133.
Teece, D., Peteraf, M. A., & Leih, S. (2016). Dynamic Capabilities and Organizational Agility: Risk, Uncertainty and Entrepreneurial Management in the Innovation Economy. Uncertainty and Entrepreneurial Management in the Innovation Economy (April 7, 2016).
Top?25?Companies?(By?Number?of?Employees) * (n.d.). In Redlands California. Retrieved November 6, 2016, from http://cityofredlands.org/sites/default/files/ECONOMIC%20DEVELOPMENT/Data%20Center/2015%20Top%2025%20Companies%20-%20Employees.pdf
Wagner, T., Lutz, R. J., & Weitz, B. A. (2009). Corporate hypocrisy: Overcoming the threat of inconsistent corporate social responsibility perceptions. Journal of Marketing, 73(6),
About 80% of American adults consume 200 mg of caffeine a day. “A 12-oz. (tall) coffee from Starbucks will run you about 260 mg, while a 14-oz. Dunkin’ Donuts coffee contains 178 mg.” The daily intake of caffeine differed between products; one should always check the amount before consumption. There are no limits on how many energy drinks a person can purchase, which make it easy to abuse. Especially in younger children the addiction rate outstandingly high. Which may lead to other drug usage in the future and the committal dependence on stronger drugs.
Diversity is a wonderful asset to an organization and brings with it many benefits. Employees bring in their own personal experiences and knowledge to the team (Burns & Kerby, 2012). Having diverse teams allows for the possibility to fix a problem or perfect a process by using different employee’s experiences and past knowledge to find solutions. A diverse workforce can drive economic growth and capture a greater share of the consumer market (Burns & Kerby, 2012). With diversity as a core value, the recruitment pool is widened to find the most qualified candidate and reduces employee turnover as a result. An organization can be highly competitive with a diversity initiative by adapting to a changing environment (Burns & Kerby, 2012).
The purpose of this paper is designed to introduce, educate, and promote diversity within your company. Your company will be shown the merits of diversity and how diversity within your organization can be a benefit. This paper will be broken down into three main areas: Benefits of Diversity, Challenges of Diversity, and Recommendations for an effective diversity within your organization..
Despite all the controversy, most people can agree how useful a jolt of extra energy can be some days. Energy drinks can help a doctor be more alert during surgery during a graveyard-shift, help college students get that “A” they have been working towards all semester, or keep police officers vigilant and energized on the job. There’s no way of knowing exactly how many college students that graduated owe their diploma to caffeine, but it sure didn’t hurt to be able to pull all-nighters while being alert. People that enjoy exercise can lift-weights or do cardio way more effectively by drinking one before the work-out. Energy drinks are not only safe but they are making people more effective workers, students, or athletes.
Sherryn Furter argues that energy drinks are more harmful and dangerous than it seems. By drawing an anecdote that highlights the contradicting view on energy drinks and coffee she elaborates that energy drinks not only contains caffeine but “twice the amount” as in coffee. While this quote exhibits Furter as knowledgeable on the topic, it also creates a sense a fear in adults since they are likely to know the effects of
Diversity in the organization can affect the employees and their behavior in many ways. The effect can be positive and negative in the same time. The positive effect is, it will wider employee knowledge, skills, and attitude which will allow the organization to become more competitive globally. Higher diversity of employees mean higher diversity of knowledge, skills and abilities. Sharing experience inspires innovative thinking (Claudia Quaiser-Pohls, 2013, p. 41). Today in the modern workplace, most organizations will have
Energy drinks are a kind of refreshments that are advertised as soft drinks that boost energy. The truth is these kinds of drinks are full of many harmful ingredients, such as sugar, stimulants, and other herbal supplements. Energy drinks are targeting high school and college students who may use this kind of drink to keep them awake for a midterm, or even give them a hallucination feeling any other alcoholic beverages will do. Many studies showed the disadvantageous of these drinks, yet this industry has wildfire between underage kids who used it to show their rebellious side through a safe and cheap way. A new study shows that 34% of youth between the ages of eighteen years old and twenty- four years old consume energy drinks regularly
Many organizations are beginning to view diversity as an organizational change. This could possibly mean changes in the power dynamics and organizational structure, the way decisions are made, and the way an
As mentioned earlier, these elements contribute to any product’s brand equity at almost every stage of CBBE model. This part will examine the how brand elements of Diet Coke and Diet Pepsi contribute to their different brand equities.
The general line of reasoning is that if we learn to incorporate each other’s diverse traits and characteristics in the workplace, we can then use these differences to foster an innovative environment, which will give the company a competitive advantage over the competitors that do not accept workforce diversity. According to the Allied Academies International Conference, “Diversity is rapidly becoming a common practice among companies due to the increasing number of minorities entering the job market today. As these groups become more prevalent throughout companies, upper-level employees are facing numerous challenges when determining what changes must take place to create a positive working environment for everyone. Management is responsible for the development and implementation of effective policies directly relating to diversity to ensure the acceptance of minorities into the workplace and to aid in minorities’ success through equal opportunities and treatment.” (Marcia L. James, 2001, Academy for Studies in International Business Proceedings)
Trenier, Theresa. “Energy Drink Dangers.” Newsletters for Mental Health. Milwaukee School of Engineering. January. 2007. <http://www.msoe.edu/life_at_msoe/current_student_resources/student_resources.com>
From our research, we identified three different perspectives on workforce diversity that people embrace, each with different implications for a work group’s ability to realize the benefits of its cultural diversity. We use these observations here to examine critically some of the themes and basic assumptions of previous research and to propose new directions for both researchers and practitioners interested in diversity (Ely &Thomas, 2001). When organizations have a diverse economy, it makes the company strong. Once our nation has embrace the changes from the demographics that reap the economic benefits of a diverse and inclusive workforce. Burns et al. (2012) stated in their investigation that:
The world's increasing globalization requires more interaction among people from diverse cultures, beliefs, and backgrounds than ever before. People no longer live and work in an insular marketplace; they are now part of a worldwide economy with competition coming from nearly every continent. For this reason, profit and non-profit organizations need diversity to become more creative and open to change. Maximizing and capitalizing on workplace diversity
Hitt, Michael, Hoskinsson, Robert, Ireland, D. ( 2011) Strategic Management: Competitiveness & Globalization: Concepts ( 10 ed.) Cengage Learning.
The world’s increasing globalization requires more interaction among people from a wide variety of cultures, values and backgrounds. People no longer live and work in a one-dimensional marketplace- they are living in a highly complex and competitive environment that has growing demands of innovation in order to perform successfully amongst other industries. Business and organizations need to respond to this new diverse landscape, and the best corporations increasingly align with it. A strong diversity initiative and inclusion in an organization is crucial in remaining competitive in the current business world. Diversity is in the workplace is claimed to foster and spark creativity and innovation in employees. On the other hand, it is perceived to increase conflict and communication in an organization. Thus, in theory, diversity is allegedly advantageous to worker productivity, though counterproductive in work-group processes and dynamics. However, there is a lack of validity and reliability in the empirical research conducted to support this assumption.