Pricing Strategy and Channel Distribution
Pricing Strategy and Channel Distribution
Determine and discuss a pricing strategy (Penetration or Skimming).
The pricing strategy for Crystal Light Kicks will eventually be in line with current pricing of other Crystal Light products as the Crystal Light brand is already in existence. Current Crystal Light pricing is at a suggested retail price of $2.56 oz for a 1.4 oz package ($3.54) that includes 10 on the go packets and $1.25 oz for a 3.2 oz canister which can make a 12 quart pitcher ($4.00) according to Pea Pod by Giant supermarket (Peapod.com). The initial pricing strategy for Crystal Light Kicks will take a penetration pricing strategy to introduce the product to assist in
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The manufacturer is Crystal Light and the process will begin with them. The manufacturer is the first step in the marketing distribution channel analysis. They are responsible for making the product, promoting, pricing and any other financial related duties related to getting the product to the retailer/wholesale chain. The manufacturer will also take care of the primary marketing and advertising responsibilities to make consumers aware that the product exists through the existing Crystal Light website, television and paper advertisements. The product is shipped directly to the wholesale or retail chain that will display and store the products. The retail and wholesale shops will also participate in some level of advertising for the product. Individual supermarkets and wholesale chains such as BJ’s and Costco have weekly circulars that feature certain products and Crystal Light Kicks will be advertised in these circulars in line with the promotions available for the product. The last step is getting the product out to the consumers. The retail and wholesale chains will stock the marketplace with our goods and provide consumers with a means to purchase Crystal Light Kicks. The distribution strategy is a basic strategy to provide Crystal Light Kicks to our target market segment. Crystal Light Kicks is considered consumer package goods and will be distributed intensively as opposed to
Pricing Objectives involve specifying the role of price in an organization’s marketing and strategic plans. These
2. Sell the product through the existing distribution channels of the Agree line( distributed nationally and overseas to wholesalers and retailers through a system of manufactures’ representatives and factory salesmen.
Loyalty programs include frequent flier miles or points systems associated with credit card offers that can be used only with the original company, creating a perceived loss or cost when switching to a competitor. Most programs are able to get consumers to spend more money just to get to free or bonus item.
Different retailing businesses have very different distribution methods based on the types of product that they sell, some arguably more effectively than others.
A. Explain what type of market structure is presented in the movie. Explain the types of strategies Joe Fox and Kathleen Kelly use to compete and maintain market power. Differentiate between pricing and non-pricing strategies (use Chapter 7 in Stengel’s textbook). You can expand and talk about potential strategies in the bookselling business even if they were not explicitly addressed in the movie.
This paper will provide insight into pricing strategies to reduce price elasticity, the effects of government policy, the importance of government involvement in the market economy. It will further go on to explain the complexity associated with expansion and the creative ways to converge interests of the managers and stockholders.
| Within the framework of a break-even analysis, an examination of is conducted to determine the quantity at which the product, with an assumed price, will generate enough revenue to start earning a profit.Answer
RAC establishes stores near their targeted demographic and are not hard to find. Customers do not have to travel a long distance to reach the store, the availability and accessibility is of ease. RAC has a great presence throughout the U.S. and continuing to grow that presence is a key success factor for the company. According to Stassi (2013), there are approximately 8,600 rent-to-own stores in operation, serving 4.1 million customers a year.
This assignment focuses on branding, pricing, and distribution of Clear-Springs, Inc.’s product and service. In this assignment, a domestic and global product branding strategy was created and the optimum pricing strategy was determined and discussed in detail. An examination on how the company’s pricing strategy supports its branding strategy was compelled and discussed in detail. A distribution channel analysis identifying the wholesaler, distributor, and retailer relationships; which included any e-Commerce was prepared. A justification of whether or not a push or pull strategy will be used was
My project this summer was to create a pricing strategy for a simulation that would return the maximum frequency of pictures spread evenly across a given number of locations. I began by implementing a simple simulation in which I used Math.Random() to repeatedly generate a number between zero and thirty, thirty being the set number of locations. I then used the random number generated as an array index and increased the picture count in the location that the number corresponded to by one. Each location had a set price so all I did was generate location indexes until the budget was met. After I finished this very basic simulation, I started contemplating my project focus which was the pricing strategy I needed to implement. One of the original ideas suggested to me was the Poisson Distribution in which I could model the simulation as number of pictures taken over a period of time. I could then allocate more or less of the budget to a time slot based on how many pictures were taken in the previous time period.
1. Describe the current distribution system of the company and explain why it is so important for its brand positioning? Please explain also how the brand is positioned on international markets.
Based on these 6 factors in setting a price: selecting the pricing objective, determining demand, estimating costs, analyzing competitors costs, prices and offers, selecting a pricing method and selecting the final price, Singapore GP Pte Ltd employed 2 different pricing strategies. They are
Now looking at the three marketplaces that we have chosen to explore for our product, we conclude that in terms of consumer behavior, buying habits, values and concerns, these three marketplaces are totally different from each other. It is very evident that each region requires a separate pricing strategy and so that is what we are going to follow in this global plan of our company.
a) In a perfect competitive market, the sole determinant of pricing is the market demand and the supply curves. A demand curve refers to the total amount that consumers will pay for their products. The supply curve is the total amount that the producers can actually make to supply to the company at the price they can afford or are willing to pay. Another factor in a perfect competitive market structure is the equilibrium price which is basically when the supply of the market meets the market demand of the consumers. Anther unique feature of a perfect competition market is that it is a price taker. In essence, this means that the company doesn’t have any influence on the price. Again, this can only be caused through a market that has a large number of firms with identical products. (Samuelson and Marks, 2010).
Distribution of the products or services is a vital thing of the sales of the organization. What is the customer want about distribution; how they want get their product or services by research all these things will help to get customers.