The following themes will be used to provide background for the documentary, post truth, the spectacle, media and finally focussing on the social media giant twitter. These are the most prevalent topics when it comes to researching the recent American election, and will be explored and discussed through the literature review.
Post truth
Postmodernism describes the era where there was skepticism and distrust of grand narratives and hence the term post truth was implemented in reference to politics. Post - truth was first coined in 1992 by the late serbian playwright Steve Tesich, in which he wrote that
"we, as a free people, have freely decided that we want to live in some post-truth world."(Tesich, 1992)
The world that the public lives
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In the writing by Briggs (Young People and Political Participation: Teen Players) she notes that “social media are a critical new space for political discourse and engagement, which political institutions cannot afford to neglect” as the younger audiences use social media, and the people they follow as a guide it seemed vital that modern day politics has to infiltrate social media formats. This can be utilised by politicians and their agenda to widen the scope of their message. In the Praeger Handbook of Political Campaigning in the United States, Benoit investigates how successful an organised strategy using new media to win an election can be for political candidates. He states that “the innovative use of new media contributed to President Barack Obama's presidential campaign win in 2008” (Benoit, 2016). Obama's presidential campaign was one of the first to set the standard for political strategy online. The literature talks about the expansion of the internet and how that has provided a suitable platform for political agendas to grow exponentially. With the focus of the research project highlighting the specific use of social media it is important to reflect on the initial stages of online political campaigning, and to understand how Trump has cultivated this style of political
The form in which political parties campaign has changed over time. And, there are many explanations historians provide describing the evolution of campaigns over time. In the present days, there is no doubt social media such as Facebook and Twitter has changed the game; these tools allow presidential nominees to reach far more people than ever before. It also allows the candidate to talk to people without filtration. In the last decade, the goal of the campaign focuses more on demoralizing the contestants than addressing real issues.
President Obama not only was the first African American to be elected, but was also the first presidential candidate to effectively use social media as a major campaign strategy. In many ways the election of Barack Obama mimicked that of John F. Kennedy, both having changed politics forever. For John F. Kennedy it was the television and for Obama it was the internet. Barack Obama’s strategy of using the internet as a campaigning tool was a key to his victory in the election. He used the internet to organize his supporters. He had many more friends and followers on his Facebook and Twitter than his opponent John McCain did. The social media landscape looks a lot different now. There has been an increasing number of social media tools now than there were
In today’s modern time, social media has a huge impact on political environment. How the World Changed Social Media claims, “ Such political activity as there is on social media is usually at a national level and is conducted mainly by supporters…” (Miller 142,143). Social media presents a national level bias. During the last ten years, politics has gained much traction on these sites. For example, campaigns for national
How presidential candidates present themselves in the media can be proven to impact election results dramatically. Political figure using social media did not start to become more common until after the 2008 election because Twitter and Facebook were just recently created, but by looking at data from the past two elections it shows that the news presidential candidates put on their social media can correlate with how people will decide to vote. After researching what topics political candidates post and how they present themselves in the media with election results it can be established that a candidate’s presence in social media can have an impact on how people might vote in an election. “By 2008 candidate websites were standard and campaigns
In the past ten years the way we as a people communicate has changed greatly. No longer is it uncommon for conversations to not be face to face and now more so than ever conversations take place through text. As with any change there will be and is push back to it. The conflict over the consequences of the social media dependent society have now intensified as a result of social media playing ever greater roles in how politics is seen and even conducted. This has been a major societal question since the presidential election of 2008 and the debate has been written about, discussed, and argued by thousands of different politicians,
This campaign season, I worked for Bruce Davis. Bruce Davis was the Democratic candidate chosen in the primary to run for House of Representatives in the Thirteen District in North Carolina. This campaign season was not a traditional one in comparison to what I’ve studied of past campaign’s. Our world has changed with the creation of social media and campaign’s have changed with it. In our campaign we had to look harder to find a proper strategy for using social media to are advantage and think outside the box. Bruce Davis chose to give his intern’s and his staff free reign to come up with ideas to move our campaign into modern times. These ideas will be discussed throughout this paper. I will discuss my personal experience, which was an
More and more people are getting their news from social media sites like Twitter, Facebook, Snapchat, Tumbler and many more, and candidates are using this to their advantage. This election is probably one of the first were candidates have actually used social media sites as their direct communication line to potential voters. Social media today had gone from gossip and family pictures to a location for political strategy. Thanks largely to trumps regular social media first declarations and its actually working particularly with the younger voters. A study released last year from the Pew Research Center that Marissa Lang cited showed that “Among 18- to 29-year-olds, nearly two-thirds said social media is the most helpful means of learning new things about politics.” (Lang, 2016). Even if the candidate isn’t the one posting the video or message in the end it will still end up on social media. For example, Trump had announced his plan to ban all Muslims from entering the united states in South Carolina not on social media however it found its way there and spread like wild fire. This sent those who were outraged to respond in disgust and those who encouraged it to share it so that their friends could see and so on and so on. Even if those who shared it did it to
Additionally to television, many political figures including Barrack Obama use social networking as a way to reach American citizens. Social networking is practically a right of passage among youth today. Political influences are in all types of media. Any young person that uses social networking or watches television is choosing to not pay attention to politics. “It would be reading too much into such responses to say that these two-thirds of young Americans didn’t value voting; they could well have seen voting as a fundamental right or a crucial choice. Nevertheless, without a
However, political communication has experienced a great deal of change within the past ten years. Now, politicians have caught on to using social media in order to connect with younger demographics of voters who are participating in elections and political conversation more than ever. Successfully integrating yourself into pop culture is a political
"You don 't get the chance to make America great by getting rid of everything that made America great,” Stated by Hillary Clinton during her campaign rally in St. Louis, Missouri to attack candidate Donald Trump from his previous diverse rhetoric. Political Rhetoric has been very popular in today’s society. Politics use this as a platform to criticize other candidates about important points that are essential to the United States and its citizens. Not only does others believe that political rhetoric is out of control but it is a negative form of art. During election time, the media and the internet are critical for candidates because it gives them easy access to the younger audience. Although social media is enormous in today’s society, this is the best way for young voters to make their voices heard. Scott Keeter a research analyst and exit poll analyst for NBS News stated that “Young voters have given the Democratic Party a majority of their votes, and for all three cycles they have been the party’s most supportive age group” (Keeter, 1). According to U.S. Census Bureau over the course of time the rate of younger voters “Dropped from 50.9% percent in 1964 to 38.0 percent in 2012” (U.S. Census Bureau, 2).However, the media continue to evolve with modern society. I believe that rhetoric such as visual political rhetoric helps the youth to get more involved with the political arguments while being educated and entertained at the same time.
In fact, the 2008 presidential election has even been coined as the “Facebook Election”. Although the concept of social media was still on the rise, social media sites such as Facebook, Twitter, or YouTube were not completely unaware of their role/leverage in American electoral politics. In fact, during the presidential campaign, each site found their own way to encourage users to discuss the election or issues contained
Although the book was not published too long ago, the fact that it was published in 2008 makes it unable to account the changes that have come about in the United States that have made it easier for young adults to become more involved in politics. Lewis-Beck notes that “few young adults express a strong party attachment, whereas those with a lifetime of experience do” (145). While young adults may not have as high of a voter turnout as older generations, this is not necessarily the only way to measure the political activity of a cohort. When the research by Lewis-Beck was published, social media was only beginning to become popular. Facebook was only four years old, and Twitter only two. Now, the younger generation has taken to social network services, like Facebook and Twitter, to spread voter education. Additionally, the utilization of websites like Change.org to express contempt with certain political views has become more common among younger
The media has never had the extreme omnipresence it had during the most recent federal elections. For more and more people the media is becoming something habitual, and politicians were among the first to take advantage of this fact. Be it a parties usage of online social platforms, 24-hour news broadcasting stations, or circa the 1800s printed word, there is no doubt the typical citizen feels connected in some regards to this mass of media. With most third-party communication technologies surfacing within the recent decades, the general affect on citizens ' lives is not fully understood. This connection is immense and complex, but it can
Social media has grown at phenomenal rates over the past decade, with its rise being easily visible in several fields such as publishing, business, and activism, among others. The rise of its use in the field of politics is well known by those who are on and off social media, as a result of increasing number of politicians using this global platform to their maximum advantage.
Social media further dissolves borders between the uses of propaganda and public information to forward political-strategic goals. For companies, social media is a great way to promote their brand and their products and attract customers. For politicians the same is true, only in their case they are their own brand.