Polo Ralph Lauren Essay

Social media has become an influential ground for consumers to share their opinions about a company’s brand and products. In addition, it helps in having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing. According to Dahlén and Lange (2009) “the quality of the product is not the evident factor when it comes to purchasing a product, the deciding factor depends on how the brand is perceived” (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands, allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability to upsurge the awareness for businesses as well as the brand.

The usage of social networking sites in today’s society has reached new levels due to the recent advancements in technology that are available to worldwide users. Because of the improvements in technology, it is common for many businesses to make adjustments to its policies and procedures to meet the needs of their customers. This strategic planning allows the companies to reach new audiences, a strategy which further enhances the company’s relationship with its customers.

The third issue for Trader Joe’s is their lack of social media presence. Trader Joe’s from their beginning has used a customer newsletter and occasional radio ads in order to promote their brand, and these advertising methods have not changed with the introduction and prevalence of social media. Many brands nowadays are seeking to gain a competitive advantage over the

We are successfully utilizing social media as a powerful way to gain positive exposure and connect with our internet-savvy customers in a global and local level. We rely heavily in word-of-mouth advocacy”. (John Mackey, 2012)

Social media has become an essential channel for corporations to build a two-way relationship with their customers. However, having a social media account cannot solve everything. To make the best use of social media in keeping a positive relationship with their customers, corporations ought to seek and maintain influence among their followers in social media, and participate in communications with them.

Ralph Lauren has added a new fragrance to their long list of products. Ralph Lauren promotes the fragrance “Romance” which targets women by signifying that buying this product will give outcome in desire, love loyalty and romance. In the ad Ralph Lauren Romance we see a large square perfume bottle that intentionally appears empty. Upon being places directly in the middle, the perfume bottle starts an inch from the top of the ad to an inch from the bottom of the ad.

It is clear that American Apparel has a problem that is largely caused by their controversial advertising materials and the poor reputation of their CEO, Dov Charney. We believe that this can be repaired by assigning someone new to be in charge of the company’s marketing efforts and refocusing their advertising strategy to be a more wholesome reflection of their company mission. Charney can, of course, continue to be in charge of the rest of the company as many of his other practices such as his pro-labour stance (Schuette et al., 2012) are well-regarded and respected.

Klein's design philosophy is rooted in minimalism. This is what he is known for. He typically uses neutral colors or earth tones and designs separates that work in many different ensembles, from day to night and season to season. At the same time his advertising for jeans and fragrances was being criticized, Calvin Klein clothing was receiving critical acclaim for its clean, modern lines. (Gaines)

Polo Ralph Lauren is one of the most internationally recognized brands in today’s Fashion industry. Polo is just one of the over 20 lines that Ralph Lauren [originally Ralph Lifshitz] has created. Ralph was always a very outspoken individual and was never one to shy away from speaking his mind and taking chances on his fashion senses. It was this type of boldness that paved the way for his creating of his very own brand, while working at Brook Brothers developing neck ties. (Biography.com Editors, 2016). His first handmade ties sold were known as “handsome” ties, he sold these ties under the name brand “Polo” in 1967 [inspired for his love of sports] for around $7- $10 each (Drummond, 2015). Two years after creating his new brand and winning

As you can see Ralph Lauren had its up and downs throughout the year. With some major ups with announcement of their Ralph Lauren Sport addition and other styles like Denim & Co, and PoloTech Some of the major downfalls of this company was the CEO Ralph Lauren stepping down and also the CFO.But overall the stock prices stayed average with no huge drop in prices. The most recent news the Ralph Lauren released is the upcoming outfits for the USA Team for the Rio 2016 Olympics.

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

Even though the original intention and many conservative business people still see social media as only intended for connecting friends, it has grown to be an important tool in management of both business and customer information as well as a marketing tool. As a result, social media has been one of the best business innovations in transforming the way business is transacted. Regardless of the conservative lot mentioned above, majority of business leaders have taken up social media as a tool in management of employees, marketing and communication.

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

The company should take the knowledge of the top social media tools among their audience and make every effort to engage with its audience on these

The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.