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Marketing Plan Nintendo Encore | | | | | | | | | | | | |
TABLE OF CONTENT 1. Executive Summary 4 2. Problem Statement 4 3. External Analysis 5 3.1 Macro Analysis 5 3.1.1 Demographic 5 3.1.2 Economic 5 3.1.3 Social-Cultural 6 3.1.4 Technological 6 3.2 Meso Analysis 7 3.2.1 Global Video Game Industry Sales 7 3.2.2 New Trend in Video Game Industry 8 3.2.3 Porter’s Five Forces 9 3.3 Competitors Analysis 10 3.3.1 Sony 10 3.3.2 Microsoft 11 3.3.3 Apple 12 4. Internal analysis 13 4.1 The Company 13 4.2 Current Marketing Strategy 13 5. SWOT Analysis 16 5.1 Strengths 16 5.2 Weaknesses 16 5.3 Opportunities 16 5.4 Threats 16 5.5 Confrontation Matrix
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The introduction of smart phones and tablets have change the gamers’ way on playing video games. These new gadgets allow people to be 24-7 connected on the internet and the amount of games available online that can be play on a telephone or a tablet is huge. Therefore, mobile device gaming is a segment with a fast growth rate at the moment, though the world is in a recession.
All these developments have created a new type of market. The video games industry has changed dramatically, from a teenage boy playing in front of the TV to a business man or woman playing on a smart phone, blackberry or tablet. Video games are socially accepted as an entertainment tool and has being viewed positively.
Finally new online companies are creating new games that do not need a console so they can be played easily, anytime and anywhere. This factor affects our sales dramatically because our product might be seen as old fashion.
Nintendo however is not present in this new market and therefore it is very important to take in consideration to enter this new area because at the moment the company does not have products that satisfy those new needs resulting in the loose of sales and consequently revenues. 3. External Analysis
3.1 Macro Analysis
3.1.1 Demographic
The current population in the United Kingdom (UK) has reached 62.3
Video games are a fast growing form of technology. This issue has to be discussed because of the two confronting sides that embark it. Because of the issue video games have to either continue growing as they are or they have to be stopped completely or a settlement between the two parties has to be
Consider the situation faced by Nintendo, the oldest video-game company in the world. The company had positioned its line of developing good games for all age stages and strongly opposed to violence and pornography. In 1985, shortly after the company’s introduction of Nintendo Entertainment System to the United States, Nintendo met its match when Japanese entertainment giant Sony and American tech behemoth Microsoft entered the field with the PlayStation and Xbox.
The increasing popularity of video games has raised some concern in society. The question as to whether or not this concern is justified has been raised a multitude of times. However, it is reasonable to believe that video games’ impact on society is not a negative one as there are many beneficial aspects to gaming, there is no solid proof of issue with video games, and they are enjoyable.
Nintendo is taking up the largest market share of all the competitors within the global video game market, this recent influx is largely due to the success of the Nintendo Wii.
• To enter the game industry is difficult because new entry should possess high technology skill, high capital and well distribution, it’s not easy to new entry.
Video games have become a massive icon that has spanned decades, technology and even cultural boundaries. Whether you play on a computer, tablet, phone, or console: at some point in your life, video games have been a part of what you do. Strike up a conversation about games and you can make lasting friendships or bitter enemies. Even if they might not know the specific game, everyone knows what the genre is, and because of this, video games have taken their lasting place in our pop
If you are a parent during this time of information and technology, chances are you have a child who has played, is playing, or will be playing video games. The video game industry is a rapidly growing market that went from being worth $100 million in 1985 to $4 billion in 1990 (Gartner, 2013). Prior to the 1980’s, there were rudimentary computer games, commercially sold coin-operated games, and home consoles. Shortly after the North-American Video Game Crash of 1983 the industry took a big hit until the Nintendo Entertainment System induced a resurgence in popularity that has only continued to grow (Cesarone, 2014). In the years since, the gaming world has expanded and divided into numerous categories. There are casual, serious and educational games in mediums ranging from console games to online RPG’s also known as role playing games to the most recent and flourishing market of mobile games. In 2013, the worldwide value of the industry totaled $93 billion (Metrics 2.0, 2007).
The first option seams appealing since Nintendo Wii's success is a clear example of the potential of the new
Video games are a big part of life in modernized countries. It is one of the biggest entertainment money makers and of the things people enjoy doing. They are now mostly played inside the comfort of your home, with a console or computer. But things weren 't always like this. About 40 years ago you would most likely go to the arcade to play. The consoles they had out were either expensive or not good enough to compete with the arcade ones. Classic video games were made with 4-bit pixels and in very low resolution than modern day games. Over the decades, game machines continuously evolved and become more and more powerful, capable of stunning visuals and graphics. In the 21st century, social media, smart phone and tablet technology entered the gaming scene. Casual games become the norm attracting previously non-gamers into the market. However, if those low-quality games were never made, the games would not have evolved into the games they are today. In this article, I will cover main game a platform from the 1970’s to present day explaining what they are, their key development dates, features and limitations.
Though gaming has its drawbacks, it also has many benefits to cover them. If controlled, gaming is extremely useful and with the amount of gamers in the world today, it proves that it is not just for children or for teenagers. There are millions of adult gamers that understand the importance of gaming in the under the existing circumstances of the world. Individuals that have studied gamers believe that gaming in today’s
Nintendo started as a small Japanese business by Fusajiro Yamauchi near the end of 1889 as Nintendo Koppai. Based in Kyoto, Japan, the business produced and marketed a playing card game called Hanafuda. In 1956, Nintendo’s president Hiroshi Yamauchi began to realize the limitation of playing cards business because it was viewed as a mere tool of gambling. In order to overcome the limitation, Nintendo struck a deal with Disney in 1959 which allowed them to put Disney characters on their playing cards. This opens up new markets where both children and homemakers started purchasing playing cards.5 Due to this success; Nintendo went public in 1962 and became a listed company in Osaka Stock Exchange. Soon after, Nintendo started to venture in
Video games have made a killing in the world of entertainment, it is a multibillion dollar industry.
This article basically tries to convince those business-savy readers that videogames can have a point and can be useful in practical situations. Her broader audience could be large organizations who can actually facilitate the making of these games and get them to a larger
Today, video games are becoming more and more popular than they have ever been. This is due to the technology that we have which allows us to make new electronic devices and fancy, beautiful looking graphics. “It shows that 2.2 billion gamers across the globe are expected to generate $108.9 billion in game revenues in 2017. This represents an increase of $7.8 billion, or 7.8%, from the year before” (newzoo). This further proves the increase of population in the gaming industry.
The video game console industry is a very competitive segment. This segment requires a keen eye on product development as well as strategic product marketing and a rather large logistics arm to ensure rapid distribution to targeted areas. Video game industry in the US, which is hugely driven by retail sales of software and hardware, registered revenues of USD ~ million in CY'2012. Even so with the advent of new video game players in the industry, the revenues decreased by 11.7% compared to