1. Executive Summary
Classico Pitch is a high quality rental football field to be introduced in the Sultanate of Oman in Thurmed, Al-Suwayq. It would provide high quality artificial grass, LED spotlights, special balls, and a creative reservation Smart phone application. Our mission is to promote and develop of kids’ football skills and pledge to support football events. Furthermore, to help to popularize the game by increasing public awareness and conducting information campaigns. As well as, overcoming social and cultural obstacles for youths with the aim of improving.
The market was analyzed through interviews with the owners of other football fields over the Sultanate, and it was found that there is a lack of a high-quality football
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3. MARKET ANALYSIS
3.1. Research Findings
We gathered our information from various interviews from existing owners of football fields, as well as the many potential players in the area. Our findings indicated that a demand for such a service exists and that the potential players in the vicinity indeed demand for a real, proper, high quality field, and an appealing price.
We initially had 3 locations planned in our mind to choose for our pitch: Muscat, Batinah, and AL-Sharqyiah. Muscat has an abundance of football fields and there was little demand from the players to play in addition to the huge traffic in it. Al-Sharqyiah, on the other hand, very little demand in the region plus very high costs into creating the pitch. However, in Al-Suwayq we found out that demand for this service indeed exists and the market was well prepared.
We interviewed the competitors in the market and they told us that there is so much demand that reservations need to be made at least 2 days prior the day that they play. Our target market is the male youth in Al-Suwayq. The total population is around 94,000 where 46,000 of them are male.
The strongest competitor, Al-Nibras Field, is a big field, in a nice location, with good grass quality. They were in this business for 3 years, so they have a well-established fan base. Thus, it is quite famous among the youth there, and it is almost always
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Natural grass requires regular watering, fertilizing, mowing, seeding and pest control. On average it takes 50,000 gallons of water a week to water a football field. With the price rates of water in Ellensburg Washington 50,000 gallons a week add up to roughly $85. To keep the field green and in the best playing conditions for the whole year it would cost the school $4,420. When it comes to mowing there is a cost for the worker, cost for the gas, and cost for the machine. Along with those costs the lawn mower is also releasing chemicals when being used causing pollution. With the installation of a turf field it will reduce the amount of herbicides and pesticides that the school will use, which cuts down on pollution of harmful chemicals.
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