1.1 INTRODUCTION ABOUT INTERNSHIP
Internship is an integarl part of master of business administration curriculum under the guidance of VTU. Internship bridges gap between theoretical to application through a series of intervention to gain experience piat form towards organization behaviour and gives the exposure of experience. It is 12 weeks program to serve twin objectives of providing / learning the critical business insight and to gain the high caliber which help us to go ahead in the world of business from the day beginning.
The main objective of the internship:
• It provides the platform to learn about any organizational behavior and corporate culture.
• It provides an opportunity to apply theoretical concepts in real life situation
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SECONDARY OBJECTIVES:
(i) To identify which marketing strategies are effective in increasing customer satisfaction.
(ii) To study the growth strategy of the Maruti and the marketing methods followed by it in this regard.
(iii) To study the small car revolution in India and the contribution of Maruti towards it.
1.6 RESEARCH METHODOLOGY:
In the research methodology the collection of all types of information pertaining to the subject to question. This study is based on secondary data collected from company’s research area. Hence it is analyticalin nature.
The data is collected through secondary source which includes:
Research paper
Journals
Reports
Magazines
Publications
Websites namely
www.google.com
STATISTICAL TOOLS USED:
Chi square
1.7 LITERATURE REVIEW:
1. John. P. Maggard (1) (1976) says that positioning strategy is a universal coverage of positioning. It is not a single distinct but includes many closely related concepts. Maggard talks about positioning as a conceptual vehicle, head on positioning, social accountability positioning, and inclusion of interal and external positioning as part of positioning
Internships are extraordinary opportunities to learn and grow. Internships are mostly designed to expand the depth and the breadth of the academic learning in the particular areas of the study. Internship is an opportunity to receive experience in applying all formulas, methods, theories in the classroom to specific experiences in the real world and to see how it actually works.
Internship is a period of work experience offered by an employer to give people (usually college students and graduates) exposure to the working environment. It gives them an opportunity to get first-hand experience. The growing need for practical learning led to the emergence of internship. It helps to bridge the gap between theoretical knowledge and hands-on experience. Internships in any form- paid, unpaid or co-operative learning has now become a standard practice for college students. It has
Allowing the student to successful learn and complete the business internship. The achievement of these objective will be reiterated across the final report and the practicum provider’s final assessment. The experience has been highly successful with the student being offered a permanent position as the HR Officer following the completion of the degree in 2015, facilitating a smooth transition from academic studies to professional
Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. In it we study the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. It is necessary for the researcher to know not only the research methods/techniques but also the methodology (Kothari, 2004).This chapter discusses the research methodologies and generate relationship among the objectives of this research and the strategies of the study.
Research methodology is a way how the research is conducted step by step and in order. There are two methods used for data collection which is the primary data and secondary data. These data can be obtained and used many ways. The data is taken and analyzed in advance to produce a result that we can use for research and future reference. This study will relate to the objective we want to achieve and finding the answer to every objective we seek. In order to successfully achieve the objectives we seek, we must know
This chapter discussed and described the research methods; it will pay close attention to the different procedures and techniques which are used from this research. The research method includes the philosophy, method, design, sampling and data collection process, as well as showing the right direction and the results achieved. And the research strategy will use the data acquisition and analysis qualitative data collected during the research. Then, the results will describe the actual sales data. It also will assess the reliability of the study and summarise its limits.
An internship is a position that offers hands on practical experience."Internship program is one of the ways of putting our theoretical knowledge into the practical work place, which is being the important roadmap for the students before entering into any jobs.” The delegation of internship program has always been prioritized by the Tribhuvan University (TU). Internship is very helpful to students to apply theory and skills learnt in College for personal development. Internship is also helpful to realize the real world before making any commitment, outline the specific career, work environment and work to be handled.
According to Chew (2003), strategic positioning is the process that allows organizations to develop a level of positioning, whose objective is to differentiate the
The market research process is broken down into six different steps: defining the research objective and identifying the managerial problem, determing data sources and research approaches, determining the research design, collecting data, analyzing the data and reporting the final results to the decision maker. The most important and first step of conducting an actionable marketing research is to clearly identify the managerial problem so an effective research can be established. In this step it is important to ask questions on examples such as the market size or growth rate, determine the price model of a product or service, and assess supplier power in this industry. All of these questions will lead to having a defined research objective and goal for the company. Often times, management doesn’t have a clear objective which means the research will not be focused and effective, which can lead to loss of company capital. Now that you know your research objective, the second step in the marketing research is to determine which data source is required along with the appropriate data research approach. Marketing research consists of two types of data resources: primary and secondary resource. According to our textbook, primary data are
My intention in this essay is to explore management research article and evaluate the choice of data collection methods used. I will examine the data collection process and how the methods adopted worked effectively to help the researcher achieve
In general, vehicles can represent their owner’s status. Therefore many people spend their money on buying a car which indicates their tastes and lifestyle. Car manufacturers, from the cheapest to the most expensive, use many eye-catching marketing strategies to attract customers, especially for premium car brands. BMW and Mercedes-Benz are two of the most well-known brands in the world. Coming from the same origin, Germany, they compete with each other in selling their products. The purpose of this essay is to identify which company has the better marketing strategies when comparing between BMW and Mercedes-Benz, by analyzing four strategies: product, promotion, SWOT analysis, and market share. The paper is organized as follows. The second section discusses the products, and is separated into three parts: the variety of products, car prices, and after sales service. The third section presents the promotion strategies which will show the companies’ budgets, advertising on television, and other distribution channels. The fourth section reports the discussion of the SWOT analysis for each company along with their current market share. The fifth section provides the conclusion. The discussions of prices, advertisements on TV, and other distribution channels refer to examples from Thailand, the United States, the United Kingdom, and China respectively.
Chapter 3 discuss about the introductory overview of research methodology. It includes the research design, sampling and location, variable measurement, data collection and data analysis method.
This section deals with the research procedures of the study. In the research, the research the descriptive research is chosen to analyse the collected data from various trustable sources. The section will help the researcher to understand the research study in appropriate manner. Mackey and Gass (2015) stated that the quantitative analysis is done based on the collected data from various sources. The quantitative analysis is done by collecting the data from the company’s website, statistical sites and the published journals over the internet. The qualitative analysis is done by taking the interview of the stakeholders of the company.
The study is an exploratory research. The research is based purely on secondary data collected from reports published by various research institutes.
India is a standout amongst the most huge developing auto markets on the planet today. Driving Automobile Ltd. Hindustan Motors (HM), which began as a producer of auto segments graduated to fabricate autos in 1949. Because of the License Raj which restricted outside contenders to enter the Indian auto market, Indian streets were ruled by Ambassador Car from Hindustan Motors and the Fiat from Premier Auto Ltd. for a considerable lot of the underlying years. The control constrained on auto producers identified with making limit and supply. The GOI control even stretched out to interest of costs for autos and merchant contracts. The three many years of the traveler auto industry in India up to the mid-1980s, appeared to be the 'dull ages ' for the client, as his decision amid this period was constrained to two models Ambassador and Padmini. It was just in 1981, after the passage of Maruti Udyog, that the auto creators were given a free hand to settle the charges of autos, subsequently, adequately wrecking all controls identifying with the estimating of the finished item. In the mid 80 's, an arrangement of liberal strategy varieties were pronounced denoting another spiraling point for the vehicles business. The very look of the business was changed perpetually in 1983 with the entrance of open division Maruti