Valuejet 592-Case #1
5. A. Describe the environment, as viewed by Michael Porter’s model of competitive forces, that Valuejet was trying to compete in. consider competition, suppliers, customers, new entrants, substitute products? The five competitive forces that shape strategy are competition, suppliers, customers, new entrants, substitute products. Michael E. Porter demonstrates how the five competitive forces can be used in any industry. The results from all five forces not only look at the narrow aspect of competition rivals but as well as broader aspect of competitive interaction within an industry. These five competitive forces can also be used in the case of Valuejet. Competition within the airline industry is highly
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However, lately subcontractor has been put in the spot light because of their lack of responsibility.
b. What was ValueJet’s competitive advantage? Valuejet competitive advantage was its cost-cutting that range from the pilots salary to the mechanics. By Valuejets decreasing its operating cost, which therefore decrease its ticket prices, and helping their airplanes tickets to be sold-out. Making Valujets a popular choice for consumers for air travel and as well as to investors making ValuJet stock one of the most desired stock on the market.
B. What position in the ValuJet organization did Sabretech fill, why was this a problem? If this were your company would you have used them? ValuJet hire Sabretech, owned by Sabreliner, and licensed by the FAA to perform critical work. If I was a manager for this company I wouldn’t of hire Sabretech. By looking at Sabretech I can see that they were lacking an ethical structure. A Structure that should represent various systems, position, and programs of a company to encourage and support ethical behavior. Such as whistle-blowing an employee disclosure of illegal, unethical practices. By encouraging whistle-blowing employees would not delay in telling regulatory agencies. Perhaps in helping avoid any future tragedy like this one.
C. Can you generalize the about the Ethical/Value problem created by communication processes between the FAA, NTSB, Sabretech, and
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Knee Scooters of Houston is a home-based, medical mobility device sales and rental company. We provide our customers excellent customer service; including free delivery and pickup for rentals, free delivery for sales, competitive pricing, and ongoing support to customers. We have had tremendous success in our first year of business.
Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers.
10. Conducting a Market Opportunity Analysis (MOA) is the first step in developing a marketing strategy.
Competitive advantage - Nundies is an innovative product which provides an alternative to visible panty lines; no other company produces the same type of product
Which of the following is not one of the variables used by customers to evaluate
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Having conducted research on Porter’s Five Forces Model and the current business climate of the airline industry, I will be analyzing the industry using the Five Forces Model. Porter’s Five Forces model is a highly recognized framework for the analysis of business strategy. Five forces are derived from the model that attempts to determine the competitive intensity, competitive environment and overall attractiveness of an industry. The framework is based on five forces that describes the attributes of an attractive industry and suggests when opportunities will be the greatest and threats the least within an industry. The five forces include
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