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I. EXECUTIVE SUMMARY Book Worms Anonymous is a bookstore in the Southwest Missouri area. It is the goal of the marketing team to acquire the local market share in the music and bookstore industry through low prices, variety of products, a comprehensive amount of services that include buyback and trade programs, and a relaxing, friendly environment that encourages reading. B.W.A will be an "S" corporation in the state of Missouri. The company will be jointly supported by Ms. Marta Mackey and her business associate Tim Louderback. Ms. Mackey is establishing this firm as a growth-oriented endeavor to begin her career in the business world. Mr. Louderback has had a life long passion for the world of books and wishes to provide a relaxing …show more content…

B.W.A. will also provide value-priced gift-wrapping for birthdays and holidays. There will also be a membership program for all routine customers. Our store hours will be 8:00 a.m. to 10 p.m. Monday through Friday and 10:00 a.m. to 6:00 p.m. on Saturdays. Once profitability becomes stable, we will extend these hours. However, Book Worms Anonymous will not be open on Sundays until 3:00 p.m. due to the population having previous commitments: such as church. III. ANALYSIS OF BOOK WORMS ANONYMOUS ' SITUATION A. Trading area analysis 1. Geographic and demographic information The location of a business has a large impact of future sales and success. The potential location holds communities that are very close-knit and once loyalty is established sales can be maintained. The personal relationships with the customers are highly important in this area. El Dorado Springs, B.W.A ' potential location, is a land of rolling hills, trees, man-made lakes, and farmland. The location of B.W.A. is commonly called the "Gateway to the Ozarks." From a geographic standpoint, El Dorado Springs lies 112 miles south of Kansas City, Missouri. In addition, B.W.A. will be located in small, rural town El Dorado Springs, Missouri. Potential customers will be drawn from the surrounding areas. The population of the nearby towns ranges from 2,000 to 10,000. As of the census of 2000,

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