For my social media audit, I have decided to do it on the company AMC Theaters since it is one of my favorite places to go to. The company’s website is https://www.amctheatres.com/. I found this company’s website by googling it on Google Chrome. Based on the opening menu, the website is targeting fans of superhero movies since it features a large image of Spider-Man. There is a slide show in the main menu that features the most recent movies coming out and promotion to become a “AMC Stubs Member”. The website is pushing the viewers to buy tickets for the four biggest summer blockbusters which are Spider-Man: Homecoming, Despicable Me 3, War for the Planet of the Apes, and Dunkirk. It also encourages the viewers of this website to become a …show more content…
Each of their social media accounts (excluding YouTube) feature the identical items. They all show movie posters and trailers, fan art, upcoming movie release dates, memorabilia from popular movies, and interviews with actors and filmmakers. It appears that the company itself operates AMC Theaters social media accounts. Their YouTube channel shows movie trailers, reviews, film news, and exclusive interviews. Each of their social media account is meant to encourage the general public to go to the theaters and become subscribers to their AMC Stubs Members. On AMC Theaters Facebook page, they state that their mission is “Since opening our doors in 1920, AMC Theatres has been dedicated to delivering the most entertaining movie-going experience in the world.” Their Facebook page has over six million likes and about 28.5 million people have visited their Facebook page. As mentioned earlier, this firm mainly uses their Facebook to show movie posters and trailers, fan art, upcoming movie release dates, memorabilia from popular movie, and interviews with actors and filmmakers. Often times, AMC Theaters will post on Facebook images of films that are currently out and provide links to their website to view showing or buy tickets for that movie. Each of their Facebook post will typically have around tens of thousands of likes along with over a thousand comments. This company also includes a way for people to access their Instagram page from Facebook. With their Facebook account,
EdgeMark Cinemas are a chain of movie theaters located in 37 states with 475 theaters in those states covering the west coast, east coast, and Midwest. EdgeMark’s profits, like other cinemas, have been in a small but constant decline over the last 12 years. Industry Wide Average of 2.05% ticket sales decline per year for the last 12 years also, when adjusted for inflation, revenue has dropped an average of 1% a year for the past 12 years (Domestic Movie Theatrical Market Summary, 2015). The chain is currently looking to increase ticket sales, loyal customers, and profits by adding additional products and services.
In 2008, AMC launched its dine-in program and it is still growing today. They have more than fifty dine-in theaters in eleven different states which have gross revenues of more than $40 million (Puente). They offer four different dine-in environments. Cinema Suites is an adult theater which has recliners and offers a full bar. Fork and Screen is a family friendly theater which has a menu for all ages. AMC Red Kitchen’s menu consists of burgers, sushi, and milkshakes. Last, MacGuffins Bar and Lounge offers beer, wine, and assorted cocktails (AMC). AMC also has an event portion that plays independent films and sensory films that create a safe environment for all ages. They would benefit by adding prerecorded concerts and sporting events to their
Revised: August 28, 2002 In April 2001, Matt Heyman, co-founder of Cinemex, the largest chain of movie theaters in Mexico City, looked out the window of his office and pondered the future of his company. In just seven years, Heyman and his partners had nurtured Cinemex from a student idea into the largest theater chain in Mexico City, but they faced new challenges every day. Many of these challenges came from competitors. For years competitors ran old, poorly-maintained theaters, but in recent months they had begun to imitate Cinemex’s top-of-the-line exhibition venues. Their latest tactic: offering two tickets for the price of one on Wednesdays. Heyman wondered whether Cinemex should
Appears that anywhere you look today you will find someone using social media. With advertisements and commercials even billboards Social Media appears to be anywhere you look. Social Media is such a big thing today, according to study provided by the website Socialnomics, individuals devote 700 billion minutes every month on Facebook (statisticbrain.com). Social Media has now become so much better for advertising that it is changing how business is done.
AMC Theatres has been an innovator in the movie theater business for more than 50 years. The chain presents one-of-a-kind specials and film offerings in state-of-the-art theater accommodations. Over the years, the chain has acquired numerous other chains, as well as acquired themselves by a large Chinese company, in turn giving the chain more than 663 theaters across the United States and China. Here are 9 interesting facts about AMC Theatres.
One of AMC's top competitors here in Tyler, TX would be Studio Movie Grill. A trip to SMG is unlike any other entertainment experience. They have created an amazing movie-going experience with their
Competition between theaters often comes down to distance from home, convenience of parking and proximity of restaurants. Innovations by one theater chain are quickly adopted by others. The differing approaches of the theater chain companies are reflected in their cost of fixed assets per screen.
A market analysis was first taken out on Reading Courtenay; one cinema under the Reading brand name situated in Wellington. From this analysis, it became apparent that the Internet was one of the company’s largest competitors. Upon further research, the problem revealed to be at such a large level, one single cinema would not be able to control it alone. The view for the marketing plan had to be changed and instead would now support a company-wide view.
We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media
There is a broad variety of types of theaters available- conventional theaters, IMAX and drive in’s. Going
The presence of Netflix and Blockbuster in the movie rental industry has assisted me in developing this analysis of each corporation’s strength, weaknesses, opportunities, and threats as followed:
The reward programs as depicted in exhibit 5 are evaluated as below in terms of retail value they offer to customers of Cineplex entertainment. The obvious intention of the reward program is to enhance customer loyalty by rewarding them for their repeated, frequent patronage. Therefore, we will consider the discount percentage for 10 adult movie purchases and 10 concession combo
Netflix‘s business model and strategy compare closely to its key rivals. Although, Netflix won a patent that covered much of its business model and could be used to help stifle competition in the future (Thompson C-33) . Netflix has a team of executives that manage only the on-line DVD rental enterprise. They are well established and use a very sophisticated software program thereby making movie selection easy and fun. In my analysis, Blockbuster has many retail stores to contend with and many other facets of a business enterprise, thereby not having a unique team of individuals solely dedicated to the on-line DVD rental business. Wal-Mart would be Netflix’s greatest fear due to the enormous capital available and expertise that could be employed, yet Wal-Mart continues to lag behind Netflix. Wal-Mart’s online software needs a lot of debugging, whereas Netflix had already spent several years debugging its software (Thompson C-37).
People are increasingly sharing their lives online through social networking sites with little concern for who may be viewing their information. This has become an issue in current times and is up for debate based on the ethical issues associated with Social Media. People don’t realize joining a social network is like joining a community. As any community in real life, your business has a place in the community but should not invade one’s privacy. Social networking is one of the most popular methods apart from forum marketing that is available to Internet users today. Places like MySpace and Facebook among others have gone from just social interaction spaces to a part time marketing program as
According to a survey conducted by Ticketmaster, almost one quarter of theatre-goers tweet about the performances they have seen proving that theatres need to be latching onto this free publicity, that is if the tweets are of a positive nature