Do Real Men Drink Diet Coke? Essay

Watching Mean Girls has strengthened my view of Diet Coke as a drink for those who are in control of their lives and want to lose weight, thus becoming more beautiful, popular and successful socially and one of the reasons I consume this product is that I hope to emulate these characteristics, thus it is my beverage of choice.

This beverage is consumed by 1.7 billion people every day. In terms of “people”, the idea of best friends, moms and dads, business partners, spouses, and even the occasional stranger on the street are granted the opportunity to savor the taste of Coke. Varieties of vibrant food and the company from loved ones appeal to

A single twelve ounce can of regular Coca-Cola contains thirty-nine grams of sugar, and 140 calories, as opposed to the zero on both counts that a can of diet Coke has. Without sugar or calories, it allows people to drink more than one per day, if they aren’t concerned about the large amounts of caffeine, of course. This lack of sugar and calories allows for a clean conscience when ordering a glass of diet Coke at the restaurant while with friends, and for a lower number on the scale. A simple diet shouldn’t keep a person from enjoying a can of

Coca-Cola is shifting its product strategy to develop healthy beverages. “Minnick’s ambitions, if they hold, would utterly redefine Coca-Cola’s image as a purveyor of sugar-laden junk that you should’ve give your kids” (Carvens & Piercy, 2009). Entering a healthy-beverage market segment can potentially improve as well as expand Coca-Cola image. The new market segment will reel in even more consumers for the company, only

He primarily drinks Diet Coke when he is working outdoors, relaxing, and with occasional meals. He likes to drink Diet Coke because it quenches his thirst and gives him a caffeine boost. Since he works two jobs, he is frequently tired, and the energy he gets from the cola makes it possible to manage both jobs. Most of the people in his close circle drink Pepsi, which he detests, indicating his friends are not influencers. He said that he will be loyal to Diet Coke for life, although he has also started adding Kick energy drinks to his routine. He chooses Diet Coke mainly because of habit- he has been drinking it for nearly 30 years. Although he is concerned about the health impact of drinking cola, he is not willing to give it up. The first Coke commercial that came to his mind is the one with a child and Cindy Crawford talking about different generations drinking Coke. His first memory of drinking Coke is working as “slave labor” at his brother’s gas station back in the ‘70s. They had a Coke machine which he was allowed to choose a beverage from. He remembers pulling the icy cold glass bottle out of the machine, popping the top off with the bottle opener on the machine and chugging it down. He loved the cold refreshing feeling of it running down his throat. He also has happy memories of drinking Coke when he was working at a race track as a

2. Describe the target market for Jones Soda during the first few years of the company.

The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime, or coffee. In 2013, Coke products could be found in over 200 countries worldwide,

The target market for Coca cola is very widespread as it satisfies the needs for many different consumers, ranging from the healthy diet awareness through Diet Coke to the average human through its best-selling drink regular Coke. Coca Cola doesn’t target a specific segment but adapt its marketing strategy by developing new products.

Discussion for replacing the recipe started back in the mid-1970s. At that time, researchers were discovering that a majority of consumers preferred the taste of Pepsi versus Coke in blind taste tests. This was communicated through different advertisements which resulted in Pepsi taking some of Coca-Cola 's market share. By 1977, Pepsi had obtained a leading market share in grocery sales. Concerned by the loss in market share, the management of Coca-Cola started looking into the possibility of reformulating Coca-Cola. In 1984, researchers had developed a new formula for Coke. Using blind taste test, it was shown that customers preferred the new formula not only beat the old Coke formula by 10 percentage points, but was preferred over Pepsi by 6-8 percentage points. The new formula was aimed at largest market of

A company must be in tune with what consumers want. Consumers get bored, and often want new products. In order to meet the wants and needs of customers a company must introduce new products or services (Bateman &Snell, 2003). Coca-Cola, in an effort to meet customer's needs, created C2 which is a low carb soft drink. This was in response to the low carb diets and the demands of consumers. They also intend to launch a new soft drink called Coca-Cola Zero. This is a zero calorie soft drink. Knowing the importance of innovation the Coca-Cola Company has always strived to create new products. They already have Coke with Lime, Lemon, Vanilla and Cherry. Raspberry will be the new flavor added to Coke coming soon. They also have plans to sweeten Diet Coke with Splenda, a sugar substitute that is safe for

Another important weakness is that the company’s products are seen as a major cause of obesity. (Melser, 2013) The beverage sales are affected by various factors including change in trends and preferences. Recently, beverage sales have fallen because of people’s increased preference for the health drinks. Around the world, obesity is a major problem and the Coca Cola products are seen as a major cause of obesity. As people are getting health conscious they are moving towards low calorie healthy drinks. This affects coca cola’s profitability and popularity. However, the brand can overcome this situation by increasing the number of low calorie products in its brand portfolio. It will need to add more healthy choices for its customers in its product portfolio.

When it comes to the Coke vs. Pepsi challenge, I always prefer Coke. I think it has less of a sugary aftertaste. People say they can tell the difference between Pepsi and Coke, in my opinion they both taste the same! I believe that based on 30 people (half male/half female), women will be the ones who will be able to differentiate between Coke and Pepsi. The subjects for the challenge differed on their choices but all figured they could identify their favorite cola in a blind test. So I challenged them.

The soft drinks market is dominated by 3 household Coca Cola, PepsiCo and Dr Pepper Snapple. Coke Zero is successful because it was carried to new category – sugar free coke and be first to get into the prospect’s mind. It is filled a need for an underserved consumer -- young adult males, offering to anyone seeking great Coca Cola taste with zero calories. In a world where new products rise and

Coca-Cola has been around for generations with the same iconic taste, logo and symbolism. Its brand has represented family and the memories of good times, celebrations and comfort of being with those we love. Unfortunately, the company has not made good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to assess the conditions that created Coca-Colas marketing problems, evaluate the future of healthy beverages and non-carb drink brand extensions, and provide recommendations to the management.

Coca-Cola spends huge amounts of fund on marketing every year to remain its competitiveness. However, recently, Coca-Cola had a weak global growth. The sales volume of soda is not so satisfactory. Coke is claimed to have too many calories and sugar, thus being bad to health, as a result of which, consumers turn their attention to other drinks (Kell n. pag.).