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Demand for Restaurants and Determinant Factors

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INTRODUCTION The paper presents an analysis of the different factors influencing the restaurant industry and how these factors increase or decrease the demand for such services. The hypothesis that will be examined is that the performance of restaurants is mostly based on the type of food chosen by customers when they decide to go out for dinner, lunch, breakfast, or simply for a snack. What type of food refers mainly the nationality or concept of the food, (traditional American, Italian, Indian, Latin, or from any other type of culture). This factor is important because when customers go out to for dinner; they decide what to eat before deciding where to eat. That is why this factor is considerably important according to the hypothesis. …show more content…

Type of Food or Restaurants Concept Age Not Important Important Very Important Less Than 20 1 4 21 to 30 2 1 31 to 40 2 1 3 41 + 1 1 Total 2 5 9 Price of the Food Age Not Important Important Very Important Less Than 20 1 4 21 to 30 1 2 31 to 40 4 2 41 + 2 Total 1 9 6 Location of the Restaurant Age Not Important Important Very Important Less Than 20 4 1 21 to 30 2 1 31 to 40 4 1 1 41 + 2 Total 12 2 2 Quality of the Food Age Not Important Important Very Important Less Than 20 5 21 to 30 3 31 to 40 1 5 41 + 2 Total 1 15 Weather Conditions Age Not Important Important Very Important Less Than 20 2 2 1 21 to 30 2 1 31 to 40 6 41 + 1 1 Total 11 3 2 Quality of the Service Age Not Important Important Very Important Less Than 20 5 21 to 30 2 1 31 to 40 1 5 41 + 2 Total 3 13 Factors’ Relation Diagram The collected information in the research shows that all the men and women interviewed chose the quality of food as the more important factor , followed by price. However, men considered service more important than price, but the difference was in only two people. The type of food came

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