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Contribution Margin and Break Even Analysis

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Contribution Margin and Break Even Analysis. Many factors come into play in determining business success. One of them is the financial factor. For a company to set financial goals it is crucial that its management know in detail the products or services they sale or provide. This is the analysis of two different scenarios at Aunt Connie 's Cookies Simulation (University of Phoenix, 2011) and the financial performance of Jamestown Electric Supply Company (Heiter, et. al. 2008). During both analysis I applied concepts like fixed and variable costs, contribution margin, break-even point, indifference point, and operating leverage.
Aunt Connie 's Cookies Scenario Simulation The Aunt Connie 's brand grew successfully …show more content…

If the business sales less, it will make a loss, if it sells more, it will be a profit. The break-even point in volume is the point where the plant 's fixed expenses are covered. In the case that Maria considers Aunt Connie 's Cookie shop cannot sell that much, she may ensure viability of the plant by (1) trying to reduce the fixed costs (e.g. renegotiating rent, reducing telephone bills, insurance, etc.), (2) trying to reduce variable costs (e.g. purchasing at lower cost the ingredients used to make cookies), or (3) increasing the selling price of the cookies. Any of these strategies can reduce the break-even point in volume. In the worst of the scenarios, Maria should not buy the peanut butter cookie plant. Key Learning Points. During the simulation I applied several concepts such as contribution margin, break-even point, fixed and variable costs, indifference point, and operating leverage. All these concepts interrelate and form part of the cost volume profit analysis tool. The application of these concepts by managers help organizations attain good financial performance. Cost volume profit analysis (CVP analysis) is a powerful tool that can help managers in understanding better the relationship that exists among the cost, the volume, and the profit in a business. Managers can make good business decision if they concentrate in trying to understand the interaction that exists among (1) the prices of product or services, (2) the level of activity, (3) the

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