Comparing two newspaper articles, one from a tabloid and one from a broadsheet will convey the different techniques that tabloids and broadsheets use to present stories. Media in general, aim to inform and interest the audience which consist of many different types. Diverse emotions and ideas are created by the media; foremost tabloids. Tabloids are papers like ‘The Sun’, ‘The Mirror’, ‘The Daily Mail’, ‘The Express’ and ‘The Star’. In contrast to these are broadsheets like ‘The Times’, ‘The Guardian’ and ‘The Daily Telegraph’. Broadsheets are often known as the ‘quality press’ being more informing and formal in the manner they convey information and news stories.
Different newspapers show different stories; stories the reader can relate
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In this headline there is a comma missing after ‘Sarah’ just to make the headline more catchy and snappy. There is also alliteration ‘M6' and ‘man’ which labels the kidnapper as the M6 man. Hence, ‘The Sun’ sees the kidnapping story more newsworthy for its readers and so presents it in a more affective way, regarding the layout.
In contrast to a broadsheet a tabloid’s audience is aimed at socio-economic group C and below. Tabloids are aimed at a younger audience and focus on issues that their readers can relate to. The targeted audience for the picture is everybody because ‘The Sun’ wants everybody to see it and hopefully recognize the kidnapper. It is easily recognizable that ‘The Sun’ is meant for readers that may or may not be highly educated, hence, it is called ‘The People’s Paper’. Therefore, the language used has to be simple:
“Police also boosted the hunt yesterday by issuing an e-fit (above) of a suspect.”
The colloquial word ‘boosted’ adds evidence that ‘The Sun’ targets a simple audience; an audience which do not have to be highly educated.
On the other hand, ‘The Times’ targets socio-economic group C+. Further more, the broadsheet is targeted at the age group 30+ and readers absorbed in financial, political or other international matters or events. Therefore, the broadsheet is associated with educated and capable readers:
“Sussex police repeated calls for the man to come forward to be eliminated
The New Yorker is a magazine that is published weekly and reports on multiple topics such as: business, politics, international affairs, and technology. After researching the reader demographics of this magazine I’ve come to discover who actually reads The New Yorker. The statistics I found on the reader demographic consisted of age, sex, social economic background, education and political views. When this magazine was first created in 1925, the publishers had a target group of readers that they were attempting to reach out to, still today the same group of readers are targeted.
and order and is not just a 'tough man'. But just like us and can be
Geoffrey Barker’s opinion piece, titled “Switch off the TV babes for some real news” (Sydney Morning Herald, May 2013), argues that the news of commercial networks focuses more on beauty rather than delivering quality news. In his piece, Barker aims to persuade Australian news-watchers to make the switch to networks with credible journalists over the conventionally attractive women chasing fame on commercial television.
The presence of the Statue of Liberty is included to show freedom and hope for the American people, or, indeed to highlight the terrorist attempt to destroy this. Bullet points at the top of the front page also show that "The Financial Times" is a newspaper which focuses more directly on issues that affect the whole world, some of these issues being, Finance, Travel and Tourism and Political issues. They also attempt to use language that will appeal but direct it in a more formal way, concerning different political and social aspects. The scale difference of pictures between the two newspapers, allows room for the broadsheet to include columns of text, beginning to explain and tell the events
For my news media task, I chose to write a news report in a tabloid newspaper.
Tabloidization is increasing becoming a word associated with news coverage, with stories printed that are not seen as ‘newsworthy’ rather much ‘superficial’. There is a big difference with between tabloids and broadsheets, between popular culture and high culture. Tabloids, such The Sun relies on celebrity culture to sell their papers, most of its content is based around celebrities, lifestyle and gossip, like reality TV, which incorporates all of those elements. For instance Super-nanny is a reality TV programme that focuses on parents struggling with their children’s behaviour. This can be linked to the majority of public
Almost every new application in communications affects the way people get their news. The influence of print journalism has declined in the face of technological advances and television anchors and reporters have become familiar to the public as they report up to the minute events. The introduction of cable television led to a variety of news channels. As with print journalism, television journalism ranges from sensational tabloid news to extensive journalistic coverage and interviews. Television has in some ways minimized the journalists by focusing on scandal instead of high-quality reporting (Columbia). Today's example of yellow journalism can be found in tabloid television. By appealing to the public through sensationalism, tabloid journalism amplifies significant events, thereby shaping the pages of history. An example of sensationalistic tabloid journalism can be seen in the coverage of the O.J. Simpson trial. The purpose of tabloid journalism is to captivate the masses with their headlines about wonderful, amazing, and even shocking stories. Although many tabloids come in the form of a newspaper or a magazine, today we have tabloid television, and even internet tabloids to modify the attitude, beliefs, and behaviors of the public.
People who read the newspaper often do not know where and how reporters obtain their information but it is important to analyze the “behind the scenes” of what they are reading. To know the quality of the information they are reading. Thus, readers should understand where their content is coming from, to get a better perspective of what the story is actually all about and what they really want you to think.
The author shows us the audience right away from the title of the article which
Each medium speaks to the needs of its audience through a narrative modified by the medium’s advantages and limitations. The audiences of several media often overlap, especially when their shared interest focuses on a specific topic or even. For example, a newspaper must describe a scene in words and, usually, no more than one photograph. However, if television news broadcasts features a single image with scrolling words for the viewer to read, it would be a wasteful use of television’s capabilities to transmit moving images and sound, to visually place the audience directly in the scene and to meet, metaphorically, the people involved. Conversely, newspapers offer reporters a chance at literary art combined with information, painting the picture with words. The information in newspapers is also easier to read, reread, and clip for later
The sun differs from the Daily Telegraph in content greatly. The Sun only has a short paragraph of background information whereas The Daily Telegraph has quite a large section describing Atkinson’s tributes and achievements in football. Also The Sun has much shorter quotes in its article. This is because The Sun is known to get straight to the point in articles whilst The Daily Telegraph usually gives all sides of the argument before coming to a conclusion.
An article written in The Sun, with the headline ‘If Kinnock wins today will the last person to leave Britain please turn out the lights?’ has been thought of as contribution to the Conservative win in 1992 general election. The Sun, itself ran a headline announcing John Major’s victory, stating ‘it was the Sun wot won it.” This was repeated by The Sun in 2015 general election, using a photograph of Ed Milliband struggling to eat a bacon sandwich, with the headline “don’t swallow his porkies and keep him out.” (mmpd)
The first issue of The Sun contained a photograph of the Rolling Stones accompanied by a naked female and within 100 days the paper's circulation leapt from 850,000 to 1.5 million. "Women were routinely degraded through page 3 photos of nudes or near nudes." (Source: Despite The Sun -Spectacle productions, 1987) Stephen Koss, author of The Rise and Fall of the Political Press in Britain described Rupert Murdoch's genre of newspaper proprietor as "a businessman first and foremost". Koss argues that politics were less of a motive for the actions of newspaper owners and more of a method for achieving financial success.
So much so, another external factor attached to decision making is competitive influence. Nowadays, due to rising competition in the market, organizations prefer news that sells. Tabloidisation of news as defined by McLachlan and Golding (2000) is characterised by, “fewer international news stories, more pictures, less text, more human interest and entertainment news stories and less political or parliamentary news.” Tabloids media that dominate popular culture are replacing hard news and the distinct line between what people need to know and what they want to know are blurring out. Increasingly, due to competition, newspapers want to be the first to publish certain news. Thus, added pressure is laid on the back of journalists. Usually, in trying to report news first, stories are poorly researched, opinionated and biased since
Firstly, the article posted in Woman’s Day has a large two page spread. The layout has a extensive heading that stretches over the two double pages, “Camilla’s shocking claims Diana tried to KILL ME”. In this headline the words “kill me” are emphasized in all caps and are surrounded by red which can be seen as a colour portraying blood, anger and violence, all which are not true to the Princess’s character. The journalist has clearly thought about the colours and placement of the article. The front page piece and the bold headlines