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The Argument Topic Of Entrepreneurial Success

Decent Essays

CHANDLER - THE ENDURING LOGIC OF INDUSTRIAL SUCCESS

Major Claim:

Successful firms capitalize on economies of scale & scope, create management structures and invest in research & development

• Once a firm loses the opportunity to be a first mover, it is difficult to regain competitive advantage

Secondary Claims:

• Growth through unrelated diversification is a poor business strategy

• Business ownership patterns have diminished the likelihood of many firms’ long-term success

CONCEPT LIST

Economies of scale: Large companies can produce products at a much lower cost than small ones because the cost per unit drops as the volume of output rises

Economies of scope: Large companies ca use the same raw …show more content…

Either the company is able to make those changes or it will not make it very far

5. Growth rate of the industry: It is related to the speed at which a company goes through the phases of evolution and revolution. When it is a fast growing industry, the evolution period tends to be shorter than in a slow growing industry.

Phases of Growth

Creativity: Creating and selling a new product

• Entrepreneurial
• Informal and infrequent communication among employees
• Long hours rewarded by modest salaries and the promise of ownership benefits
• Decisions highly sensitive to market, management acts as customer acts

Crisis of Leadership: Development of unwanted management responsibilities. Must find a strong manager with knowledge and skill to lead the company of out confusion, solve managerial problems and pull the organisation together.

Direction: Period of sustainable growth under able, directive leadership

• Functional organised structure introduced, manufacturing and marketing separated and jobs become specialised
• Accounting system for inventory and purchasing introduced
• Incentives, budgets and work standards adopted
• Communication becomes formal/impersonal, hierarchy grows

Crisis of Autonomy: Lowers level employees possess more information about markets and machinery than higher ups, so more delegation needed

Delegation: Application of decentralised organisational structures
• Greater responsibilities on

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