Dauwd Farooqi
Ms. Phillips
ENC 1102
25 January 2015
The Coca Cola Company: Destroying America’s Health When a child is born, the parents hope that they have a better, and longer life then they did. Yet for the first time in modern US history, “Today’s children are expected to have shorter life expectancies than there parents” (Life Expectancy of U.S. Children Cut Short by Obesity). The somber realization is the result of a several decade long epidemic which threatens to poison future generations and prevent them from living long prosperous lives. The obesity rate in the United States has sky rocketed in the last ten years to a staggering 34.9% of all adults (L. Ogden, Prevalence of Obesity in the United States, 2011-2012). This number is only expected to increase with the current generation of children, as diseases such as type two diabetes, high blood pressure, high cholesterol, and coronary heart disease increase in prevalence (Center of Disease Control and Prevention). The culprit, is what Americans eat. Almost all the food that is accessible by the average American is processed, and therefore contains a ridiculous amount of artificial ingredients such as high fructose corn syrup (Hojjat 86). Many companies such as Coca Cola have been a contributing to the current state of the United states poor health, by advertising to younger ages and relating there product to creating a sense of happiness. Occurring outside of a cartoon apartment building and panning to
Ask any person on the street what is the one issue that consumes more than half of the nation and the answers will vary from cancer to the outcome of the 2016 presidential election. Most Americans are blind to the modern day plague that consumes even the nation's youth. What is this black death that promises health complications in the future, obesity affects more than two-thirds of American adults and one-third of American children. The term obesity is defined as the condition of being grossly fat or overweight. The “American diet” of processed foods is the root of the problem. The nation's health conditions have declined since the 1970’s and reached an all time low in the early 2000’s. The solution lies within the 18-27 year olds of the country
One in five children in America are obese. How is this possible? In Stephanie Soechtig’s documentary, “Fed Up” (2014), she brings awareness to a few of the causes of obesity and elaborates on the lack of effort people are putting in to end it. Food manufacturing corporations care only about strategic plans to put money in their pocket, not to help make America healthy. Obesity can be traced back to one main cause; sugar. The three things have been addressed through personal stories and physicians that support and increase sugar addictions of adolescents is the amount of added sugar in processed foods, junk food advertisements, and the lack of regulations relating to sugar. Sugar addiction is a real problem and is scientifically proven to be as addicting as cocaine.
In the documentary film “Fed Up”, sugar and the sweeteners in our food or beverages is featured to be the prime ingredient that is making the most of our adolescents obese. It tells of a few families struggling with obesity, and how these families have been trying to do everything they can to help their children lose weight. It shows what kind of food that they are eating at home and the weight problem that most of the family is struggling with. The food that is being served at schools and also the thousands of products that contain sugar, everywhere groceries are bought; sugar is the main cause for obesity. It tells that low wage earners have no choice, but to buy unhealthy food, because healthier food cost more. “The bottom line: cheap, unhealthy foods mixed with a sedentary lifestyle has made obesity the new normal in America. There is no single, simple answer to explain the obesity patterns in America, says Walter Willett, who chairs the department of nutrition at the Harvard School of Public Health” article in the U. S. News. Although it does cost more, a school of public health wrote in an article, “While healthier diets did cost more, the difference was smaller than many people might have expected. Over the course of a year, $1.50/day more for eating a healthy diet would increase food costs for one person by about $550 per year. On the other hand, this price difference is very small in comparison to the economic costs of diet-related chronic diseases, which would be
Today, in our fast-paced world of modern America, the availability of inexpensive, cheap processed food and drink is overwhelming. We have quickly become the most obese nation on the planet by simply allowing companies to lower nutritional value, raise sugar quantity, and increase fat and calorie percentages to an astounding amount. We as a nation buy into these consessions because of three main reasons: low price, convenience, and massive availability. Because of this, eating healthy is seen to be expensive, time consuming, and daunting. This is the opposite of what we need here in America. Big name companies spend billions upon advertising their sugary, fat-gushing products. When in reality, we should restrict the abundance of adverts, plastered all over major cities, social media, and television. We need to start taking a
In 2012 CDC statistics show that “over 35 percent of adults and 32 percent of children in the United States of America are recorded as obese (30kg/m2), the obesity rate has doubled since 1971.1” Not only is epidemic growing in numbers of victims but also in expenses. The United States spent 147 billion dollars in 2008 on medical expenses costs and that does not include the programs that fight against the problem. “In 2003 over 300,000 died due to obesity related health problems, diseases and cancers.6” One of the most important battles we wage on American soil is the war for citizens to be fit, and it nearly always starts in the childhood. Since 1971 the problem of childhood and adult obesity started to grow annually due to many reasons related to our ways of living. Now the food industry, including fast food has been getting more and more unhealthy due to unnatural modifications. What Americans eat is not organic anymore and is taking its toll on American lifestyle. The fast food industry has been making advertisements and foods focused upon youth. Since the original commercials directed towards children, it has nearly tripled since the rise of technology. Technology has been growing rapidly as obesity is, statistics show that with the advancement of technology, the population starts to slow down, stop exercising and eating healthier foods. As long as there is childhood obesity, there will be adult obesity, with effects on children causing obesity, there will be a
Coca–Cola a leading manufacturer, distributor and marketer of soft drink products. Coca–Cola was not always the sugary syrup soft drink most people know today. As a matter of fact, before 1886 Coca-Cola was made with alcohol and cocaine. Concocted by Dr. John Pemberton a pharmacist in Atlanta Georgia Coca-Cola was originally named Pemberton’s French Wine Coca. Dr. Pemberton marketed the drink as a cure all for mental and physical disorders and was sold from a soda fountain at his local drug store. A step ahead of prohibition, Dr. Pemberton replace the wine in his formula with a sugary syrup. The cocaine portion of Coca-Cola was removed before 1914 when cocaine was deemed illegal in the United States of America. Coca-Cola as we know today still contains coca but the narcotic portion of cocaine, it is removed. Today, Coca-Cola has expanded to over 200+ countries. From concerts to sport venues to local restaurants you are more than likely to come across a Coca-Cola product, Coca-Cola has had such an impact on society that it is given credit for how we portray Santa Clause today. Other credits should also be given to Coca-Cola like an increase in diabetes and other diseases.
The United States is mindful of this deadly disease and the lives it has taken, yet little has been done to spread awareness and decrease the amount of sugar, carbohydrates, and fat in foods sold. In fact, America encourages unhealthy eating by displaying advertisements which convince the audience that the food will not have a negative effect on their health. A majority of these advertisements are directed towards children due to the fact that they are easy to convince. And this is a huge reason behind the increasing obesity rate in the United States because the decisions made as a child reflect those made in adulthood. If a child is constantly eating unhealthy food, rarely exercises, and is unaware of the consequences that come from the lack of living a healthy life, he or she will grow up continuing this lifestyle. O’Connor explains that, according to the Center of Disease Control and Prevention, seventeen percent of American children and teenagers between the ages twelve and nineteen years old are overweight (39). Unless the child is taught about the harsh reality of eating so unhealthy, it may be too late before he or she becomes obese. Similar to tobacco and alcohol, food has addictive qualities which are hard to change. Another factor to consider involving the obesity epidemic in the United States is the expense of healthy foods. This high price hinders U.S. citizen’s ability to pay for a healthy diet. One of the many low income mothers in the United States, Maria Gonzalez, comments, “When you only have a dollar to spend and you have two kids to feed, either you go to the market and try to find something that’s cheap or just go straight through a drive thru and get two hamburgers for them and say, ‘Okay, here. Eat this.’ This is what’s going to fill her up, not that one single item at the market”
When I was growing up my mother would always steer me clear of sugary, unhealthy snacks. So much so that when I finally was able to get a taste of them, I didn’t want to stop. After tasting this new sensation my body craved more. The cereals she bought paled in comparison to the bright, colorful flavors of the likes of Fruity Pebbles and Trix. She always bought organic foods and healthy snacks that never tasted quite as good as the sugar-blasted name-brand snacks. But my mother was adamant that her way was the best way, and so the organic food was the way I lived until I got my first job. With my own money I was now able to buy food
In the last twenty-five years, America has embraced a lifestyle that has discounted exercise and home cooked meals for sedentary lifestyles, and food that is readily available. As a result of this trend, America is seeing an increase in BMI of its population as a whole. This includes expanding waste lines, higher fat content, and higher risk for many preventable health issues that includes Type II Diabetes, high blood pressure, heart diseases, liver failure, kidney disease, stroke, cancers, and a decrease in fertility. This trend is frightening for millions of Americans because it shortens their lifespan and quality of life. As a result of the negative effects of obesity, children are being subjected to the media, marketing, and poor
Companies, people eat more fatty foods than ever before. Companies spend an estimated $10 billion dollars marketing food,
Many individuals do not realize it, but obesity has become a huge epidemic in today’s society. Individuals tend to ignore the growing unhealthy products around them; instead of questioning why people are gaining weight so rapidly, they enjoy the unhealthy and unsuitable substances that they are putting in their body. Some eat whatever they can find, and since they are in a certain predicaments, they have no choice but, end up doing the same thing to their children. Many have not seen it yet, but parents are feeding their children unhealthy substances. The nutrients that they are feeding them are unhealthy, and since children do not know any better, they cannot disagree with what is being provided to them, nor can they tell whether they have had enough or not. In an article “Too Much of a Good Thing” by Greg Critser. He explains how parents are partially to blame for their children 's obesity and also their children 's environments. Critser uses statistic, biological experiments, and comparisons show how child obesity has become a great problem in today’s society and that parents have much to do with it.
“More people will die from obesity than starvation.” Many people are gaining excess weight that ultimately results into Obesity.This is a big controversy because obesity has become one of the most known reasons for cancer and many other illnesses. It’s even affecting children. According to the American Heart Association, the percentage for child obesity raised to about 18.4% ranging from children as young as 2 and older. After watching the documentary, Fed Up, by Katie Couric, it is revealed that the reason percentages for Obesity is rising is due to the fact that many become addicted to sugar, the amount of calorie intake, and etc. Sugar addiction sources from industries that finds interest in high profit and less interest on the health of
The film fed up is an examination of America’s obesity epidemic and the food industry’s influence on it. The film Fed Up focused on childhood obesity. This film portrayed many issues that are present in the United States today. Childhood obesity is influenced by the constant advertisements focusing on the high sugar foods; these advertisements are targeting children. Along with targeting children these advertisements use favorite characters and idols to encourage children to want these products that may not be health for them at all. Advertisements are sending out false messages, such as ‘this product is good, your idol loves it so you will too!’. This isn’t fair to children to only show them advertisements of unhealthy, sugary foods. Children follow the examples of their parents, so if a parent not making the healthy choices then the children may follow their decisions healthy or not. The United States original “cure” for obesity is eat less and exercise more. However, this “cure” may not be the true answer to losing weight. In 1977 the obesity epidemic began as well as the low fat foods. The low fat foods were low in fat but in order to make the food palatable they doubled the sugar. Scientists believe that this
Food consumption is one of our nation’s biggest problems especially among our children. In the 1950s we began those golden years on the rise and once the 1970s came around we became a country that Mcdonalized things. “Food manufacturers began producing larger portion sizes in the 1970s and continued to do so at an increasing rate through the 1980s and 1990s, leading children and adults to eat more and take in more calories during meals and snacks” (CDC, 2005a; Young & Nestle, 2002). As a result, our kids begin to consume a lot of these foods and drinks that lack nutritional value and that increases their chance in health problems. Through investigations, it has been found that children are the biggest market for carbonated drinks with boys drinking 20% more than girls (Green, Hargrove, and Riley 2). This issue starts our nation on a path that many of us do not want to go down, many of these children who over consume will face the threat of obesity at a greater chance in older age compared to peers with balanced diets. As we process this through our minds, it cannot be overlooked that we as a nation face many challenges. Finding solutions is something that should be a number one priority among parents.
Food is a necessity, a source of energy that should be taken in moderation. Although, it has been an issue for consumers to maintain a healthy diet with the time and money while limiting their choices at the grocery store: purchases most often made swiftly and cheaply without reading the labels. Unknowingly, the food industry’s marketing shapes the ways consumers decide on their purchases, which significantly exploit children at a higher risk for obesity. “Salt Sugar Fat: How the Food Giants Hooked Us” written by Michael Moss will further critique and examine the American diet that has been heavily influenced by giant corporations, which use important ingredients like salt, sugar, and fat to compete against other corporations and continue to