Essay on Cisco Culture

The speaker’s use of strong logos are evident throughout his talk. To begin, the speaker

Doug Allred was Vice President of Customer Advocacy organization of the Cisco’s corporation. This organization was erected to consolidated all functions that directly touched the customer but sales to provide high-quality customer service. Since August 2001, the IT market turned down and brought severe challenges to Cisco as the company had to lay off 18% of its employees and reorganized its structure, transforming from decentralized organizational structure with three business units to centralized organization. However, these changes stabilized the volatile situation of the economy but threatened Cisco’s customer focus, a

1a. How did Cisco find itself in trouble with regard to its intended IT prior to Brad Boston's arrival?

The nature of the market structure and demand of Cisco Systems is its business market which contains fewer but larger companies. For Cisco Systems, this implies that even though they have fewer clients than other companies, they still have a good and profitable relationship with their clients. For the customers of Cisco Systems, this implies that they will receive better and faster service and products because they don’t have to compete for the attention and service of Cisco Systems.

To increase our recruitment, the company will began a campaign to promote positive employer branding. We will do this by hosting yearly coding events, inviting high school and university students to compete

1. Cisco suffered from inertia when an attempt was made to engage business management in selecting software for their individual areas, and/or agreeing to participate in the ERP implementation project. List and explain reasons why management would hesitate to become engaged in the IT process/project.

Once the stakeholder’s needs are identified, the company needs to establish what brand they are trying to polish. This is when ideas and brainstorming among coworkers to develop a unison brand image is formed. Knowing the brand and how to send the image, or message, out about that brand happens in the developing of ideas.

The internet is the easier way for people to communicate with each other. It has made the world smaller by bringing people together everywhere and any time. This invention has important tools for people to contact and it has changed their way of communication in today busy world. In fact people are becoming totally dependent on the internet as a way of communication in their daily life, business and work. The limitation of old communication tools has made the use of internet for communication is wider all over the world .

In summary, we found that Cisco effectively promoted their corporate values and empowered their corporate culture through fair treatment, member loyalty and participation. The culture encourages commitment to their customers and extraordinary service principles.

1. Identify what you believe are the most important elements (criteria, processes, specific actions, etc.) of Cisco’s approach to selecting and integrating acquisitions. For each of the elements you have identified, describe why it is important? (What is its purpose)?

Cisco was formed by the married couple, Len Bosack and Sandy Lerner, who worked as computer operations staff at Stanford University. While working at Stanford University, the couple faced communication difficultly with their computers working under two different networks. To eliminate this problem, Lerner, and Bosack, adopted to technology to create network routers enabling their computers to connect to the same network. Soon after, the couple launched their product (network routers) to the market, selling to universities and large corporations. As the company grew and the demand for

In today’s world Internet has become one of the most important mediums of communication. It has become the lifeline of our survival. It has removed the entire social, economic and physical barrier and has immense effect on our day to day activity.

Don Valentine, one of Cisco’s initial venture capitalist with a high tolerance for risk, needed more talented personnel with a similar entrepreneurial spirit as himself. After several management turnovers, John Chambers took over the position of CEO. Chambers initiated a strategy to excel Cisco to its “New World Network” vision. Cisco became the lead provider of internet based voice, data, and video computing systems. The following were included in Chambers strategy:

| Corporate culture is a system of shared values and beliefs that interact with an organization’s people, structure, and systems to produce behavioral norms (the way things are done around here).  It affects the behaviors of individuals by setting an interdependent set of beliefs, values, ways of behaving, and tools for living that are so common in a community that they tend to perpetuate themselves, sometimes over long periods of time.  This continuity is the product of a

Cisco Systems is a global market leader and innovator of computer communications and networking solutions. Established in the 1980’s, the company rapidly developed into the world’s greatest manufacturer of internet routers and was/is a foremost provider of commercial communication network devices. The aim of this case study report is to create an understanding of Cisco’s historical international business activities as well as explore their recent and current developments in international business management. The ‘Recent Development’ section details both Cisco’s main strategy of Acquisitions and how the company has operated under and coped with new management.