Case Study : Canadian Based Company Essay

The Plan of Action that I would provide to Peters and her team is as follows:

In regard to the absence of drug screen results, all new hires must take a drug screen at an approved location within 48 hours. One solution would be to contact the new hires by phone and email informing them a drug screen is required and must be completed within 48 hours

Mr. Tanner owned the Tanner Company, which operated three businesses in western Canada – a

I believe that it would be best for the Canadian firm to manufacture the products are home, and set up a wholly owned subsidiary in Europe to handle the marketing (Option B). The reasoning behind this leads to the idea of intellectual property. The Canadian company would have to share the knowledge of its product if the firm decided to go with option C, which lead to a decrease in competitive advantage. This would also require teaching the European pharmaceutical firm their thinking behind the product and their research. While it may not directly give them the products design and how to make it, it would lead the firm on the right path, and they may even make the product better.

The big box store, Target, has a strong customer base in the United States (U.S.). With the company reaching adequate development levels in the U.S., stakeholders within the company looked to expand internationally to continue corporate growth. With the close proximity and a perceived strong customer base, Canada was a primary choice for this expansion (Admin, 2015). However, due to multiple problems from within the organization, expansion prove a futile effort. The Target stakeholders misconstrued their analysis of Canadian customers, the strength of their brand name, and international distribution causing Canadian project to fail.

Keith lacks major leadership qualities, as the organisational layout he uses is to tell employees what to do, depriving them of guidance and support. The Hersey Situations leadership model suggests that leadership focuses on follower’s readiness (Hersey, Blanchard & Johnson, 2001). This theory suggests that at Sir Charles Wilberforce, if the employees feel they are unable to complete a task Keith should give those clear and specific instructions. If they are willing and confident Keith needs to provide them display high task orientation, and if employees feel able but are unwilling Keith would need to use a supportive approach.

Indeed, Coca-Cola Corporation’s strategy during the last decade has succeeded in attempting to compensate various cultural differences, intra- and inter-market complexities (Wilken & Sinclair, 2011, p. 10). This is well illustrated by its strategy which consists in leading a global marketing strategy including specific regional sub-strategies, implemented through the adoption of a kind of country clustering coupled with specific regional product launches. “Think local, act local” appears to be Coca-Cola’s semi-global marketing strategy (Wakefield, 2007, p.

The former approach that was adopted was to set up an office, set up a local organisation with a marketing department and allow the office to do the job of marketing the products and services in a way that best suited the domestic market conditions. As organisations expands its products to the global market, one essential strategic decision is whether to use a standardized marketing mix (product, price, place, promotion) and a single marketing

The authors of our textbook support the importance of strategic implementation to marketing program success. As they succinctly state, “Great marketing strategies can be sabotaged by poor implementation.” (Kotler & Keller, 2012, p. 27) The efforts by the authors to balance the attention given to strategy formulation with attention on practical implementation seem well-justified. Whether a marketing program fails because a plan was poorly conceived, or a well-conceived plan was poorly executed, in either case, failure is the result. The temptation on the part of marketing strategists may be to focus their attention exclusively on the creative elements of a marketing plan, and dismiss the operational or management components

Compare and contrast standardized, concentrated and differentiated global marketing. Illustrate each strategy with an example from a global company

other generic company. Once the generic company enters the market, they can begin to make money and the consumer can start saving on those products. Although congress attempted to satisfy each person that will be affected by this Act, the patent holder was not completely satisfy, so they engaged in activities such as reverse payment. This is when the pioneer company pay millions of dollars to the generic company to postpone generic company application as long as possible to keep the market focus on the brand-name longer. This also created problems with the consumers not saving as much as they can because it would be an extended period before the generic medication make it on the shelf. Brand-name company began negotiating settlement with the generic companies to file their application after the expiration of the patent and this added to 18 more months to length before the generic product come out. The brand-name company would also make minor adjustment to prolong the process. There have been several court cases regarding the reverse payment, and most the federal courts rule this settlement is not illegal if it doesn’t restrain competition past the time preempt competitors. In 2003, Congress decided the reverse payment settlement must be monitored, so the pharmaceutical companies must file settlement agreement with the FTC. The FTX thins that if this settlement was not checked it will leave the consumer in a $35 billion loss of generic cost saving (Royalty, Oliva, & Fix,

Compare and contrast standardized, concentrated and differentiated Global Marketing. Critically evaluate each strategy with an example from a global company to illustrate the differences

There are various ways to grow a company. However, two major ways in which a company can grow is through inorganic and organic growth.

For a company to be successful it must have a solid plan from the inside out. There are hundreds of moving parts of a company and it can be a complicated task to ensure that all parts of the company are able to move in sync and perform well and efficiently. For a company to ensure that they are moving in the right direction companies often rely on analysis of their own company and other companies to gage where they stand in respect to their current plans and strategies. One of the most important aspects for a company is their business strategy and the way in which they approach their respective markets. Without a solid business strategy a company will not be able to be successful and will fail to achieve success.

1a. Firms adopt standardize international marketing strategy use standardized marketing mix(product,price, people, promotion,place, process management)when expand their market across country or region ,the advantage of using this strategy includes economies of scale in production and promotion,economies in products development and research, global uniformity of marketing practices,consistency in brand image and easier control and planning ,lower marketing costs and it also offer the company the ability to leverage.