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‘Business’ and Its ‘Environment’

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‘Business’ and Its ‘Environment’

Introduction
 Every business organization has to interact and transact with its „environment‟.  The effectiveness of interaction of an enterprise with its environment primarily determines the success or failure of a business.

 The environment imposes several „constraints‟ on an enterprise and has a considerable impact and influence on the scope and direction of its activities. The enterprise, on the other hand, has very little control over its environment.  The business environment presents two challenges to the enterprise, viz., the challenge to combat the environmental threats (such as intensification of competition, declining market etc.) and to exploit the business opportunities.  The basic job …show more content…

 Within the private sector businesses vary in
 Objectives (profit and CSR)  Legal structure (sole trader; partnership; limited company)  Industry;  Size (measured in terms of number of employees; sales revenue)  Market power (degree of competitive pressure)  Geographical reach (within, between, and among countries)

 The diversity also means that, although there are common elements in the business environment, each business operates in an environment that is, to some extent, unique.

Thinking about the business environment – Eight key themes
 Internal/external – the environment is both inside and outside organisations. Internal: „controllable‟ | External: „uncontrollable‟
 Business organisations is not really a single, unified entity but is internally differentiated.  Managers within business, to be effective, have to deal with both the internal and external environment.  The ability of an organization to operate successfully within its external environment depends, in large part, on the effectiveness of internal systems and procedures.  The internal environment has to be managed and adapted to the demands and opportunities of the external environment.

 Important internal factors: organizational resources; R & D and technological capabilities; financial capability; marketing capability;

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