Task 1 (P1)
Describe how marketing techniques are used to market products in two organisations.
Coca-Cola;
- Product Development - Branding
Based in America, Coca-Cola have been selling beverages for 125 years and to this day they now have more than 500 brands and 3,500 beverage products and sell 1.7 billion servings per day in over 200 countries. In 2010 they turned over $35,119 million. Its slogan is ‘Enjoy!’ http://www.thecocacolacompany.com/ourcompany/ar/pdf/TCCC_2010_Annual_Review.pdf Product Development as a marketing technique is where a business develops a new product to sell to existing customers. Such as, if a customer buys a Playstation game and then buys the expansion pack that offers more
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The club motto is ‘Prepared’ which is printed under the lion on the badge. The assets of the club is worth around £250 million, although Randy Lerner paid £63 million for the club. http://en.wikipedia.org/wiki/Aston_Villa_F.C. www.astonvilla.vitalfootball.co.uk
Relationship marketing as a marketing technique is where a business focuses on the long term value of customers. Tesco club cards are used to gain loyalty from their customers as the company gives them something back. This persuades people to continue to shop at Tesco rather than any other supermarket. This loyalty offer helps the company keep a customer for life.
Business Studies BTEC Book Level 3 – (Bevan, Coupland-Smith, Dransfield, Goymer, Richards) 2010
Aston Villa uses relationship marketing by having their own credit card with reward points, for example if you transfer at least £200 in the first 90 days then you receives a free away shirt. Also as a football club, most fans are fans for life, so there are season tickets and a range of fashion items, from children’s to teens to adult clothing and merchandise. The wide range of children’s toys and clothing help gain more fans for life, most children support what their parent’s support, so by marketing children’s products they have more future customers. http://www.avfc.co.uk/page/NewsIndex/0,,10265,00.html Aston Villa use product development as a marketing technique by introducing new products and ideas to sell to existing
| The customers would be influenced because if the company are financially struggling the customers are there only hope to stay profiting. If the company was to go bust it means customers will no longer be able to shop there. The customers would be an external stakeholder, they can get information by advertisements and even check their annual report on the businesses website.
Take in and implement better technologies immediately as soon as they have availability, regardless of whether or not there are organisations using them beforehand
In this section of the report I will be analysing how business activities from each factor; political, legal and social, have impacted on two contrasting organisations. The two contrasting organisations I will be focusing on are Tesco's and Amazon.
The National Health Service (NHS) is an organisation in the Public sector, this means that it is provided and funded by the government through taxes, and it provides a service. It is health care system, provided to anyone regardless of age, race and income; free of charge to prevent diseases and illnesses. It was founded in 1948 with the aims to improve the quality and length of life of local people; to provide better services where they are needed most; and to help people to take more control of their health. Although one of its aims is to provide a service to the local people, the NHS is a national
Source 1 is an image that is showing a man in a washroom washing his hands with soap. It can be made out that the man is white and of high social class. It is an advertisement about Pears’ soap and its advances in cleaning purposes. But on the other hand we can read the saying “The White Man’s Burden” which is used to indicate that white men have a responsibility o0f being paternalistic towards the first nations. In this case it is most likely first nations since in the background there are signs of ships and imperialism. The ideological perspective presented in the source is globalization. If there was no competition between the European countries it was most likely that America would have never been found. The links between the principles
About the email to essential to enable efficient communication with customers and internal staff. Email is clear to provide the information to the students. Also, email can additional some accessory such as docx, ppt. Other then sending and receiving messages and pictures, email serves so many other purposes. The main function of email transfers written word with the speed of a telephone. It's a great way for small or large businesses to participate or monitor progress on a project. You can inform many people of the same thing featuring pictures and reports much easier and quicker than via a face-to-face meeting.
P5-Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief.
In this cash forecast I will analyse where the Steve’s business can improve on whether they are making a profit or not. Also I need to identify where they have regular inflow and outflows and irregular inflow and outflows. I will also comment on how the fresh business can maintain more regular numbers.
The workplace texts that I constructed, despite being targeted to varying audiences, intended to inform, persuade and advertise my business to potential clientele. This is evident in the company business card as it informed its audience of the company’s specialisation, the location and contact details of the centre and the directors phone number, as well as displaying the business website. This is displayed on the back of the business card where Doggy Daycare’s centre address, telephone number, email and website were located. Visually looking at these texts, the audience was informed that Doggy Daycare is an Australian animal grooming and daycare company. The introductory letter to existing customers persuaded them to invest in an upcoming
Budgeting and Variance accounting presume that managers should fix problems, not bury or hide them. It also presumes that these problems are short-term problems, and can be effectively controlled in the future. Sometimes there is a change in actual costs that necessitates a change in standard costs. For instance, a new labor contract could increase total labor costs by a predictable amount. Standard labor costs should be re-calculated to reflect the new actual
The company I have chosen to look at is Primark, the role in this company is a Retail Assistant.
001 first off, when registering please register with your character's first and last name in all proper letters. if you make a mistake just notify an admin and we'll get that fixed up for you as soon as possible.
In this report I will be talking about how my chosen organisation, which is Primark, uses ethical issues to consider in its every day operational activities. Primark may not have some ethical issues that I will be discussing about in this report, but I will talk in detail about how they could use them, issues in their business. I will be explaining how Primark’s way of selling affects ethical issues and will be discussing about the things they need to be aware of whilst selling their clothes.
Merchandising: the production of sports items, clothing and other items has the intention of extending the contacts with the fans not only to the football game but also into other situations of their life by selling them clothing and items to be used in other situations. According to (Quelch et all, 2007), the strategy was to increase the percentage of revenue coming from merchandising.
In this assignment, I will evaluate the reliability of break-even analysis in estimating budgeted activity levels for a selected organisation.