3M 's New Information System Research Paper
Intro The business environment is very competitive. Consequently, companies need to offer customers efficient and reliable service. If they do not, customers will switch to more consumer efficient companies. Furthermore, as companies grow in size, it becomes harder to keep track of the growing amount of customer information. If a company does a poor job of organizing and maintaining customer records and data, it can result in problems for both the company and the consumer. This paper will focus on the Minnesota Mining and Manufacturing Company, more commonly known as 3M, and how it improved its customer service and reduced cost by improving its management information system. Sources consulted
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This is an integrated database, which stores information on customers, products, sales, inventory, and finance from all divisions and geographies. Access can be gained to the database through a user-friendly website which requires a one-time registration and password for customers. Strong search and product recommendation engines characterize the site along with ten customer centers, which bring together related products and services from across the entire 3M organization. Employees and partners can access current information on product prices, availability, specifications and summaries of customer accounts. The profitability of customers and products and the performance of partners can now be analyzed across the entire company allowing better allocation of company resources. This allows 3M to take advantage of market opportunities and cross-selling opportunities and at the same time meet and customize the needs of customer segments. (Harvard Business Review) V. Software and Hardware Description In order to fix the problem of customer information retrieval taking a long time, 3M implemented new software and hardware from IBM, which allows accurate information to be provided in a timely manner. For software, 3M chose IBM 's EDMSuite OnDemand for Windows NT (now referred to as IBM Content Manager OnDemand for Windows NT). 3M chose OnDemand because it
Datatronics is a worldwide, high-performance supplier of integrated resource planning solutions to many global companies. Datatronics products include products used for telecommunications, industrial controls, medical, power supply, automotive, and computer supplies. This case study assignment explores key issues and role of customer service, with respect to the US branch of the company located in Romoland, CA. It includes a comparison of customer service and customer satisfaction. Joel McGivern is the Chief Information Officer, while Matt Rubenzahl is the head of customer service center, North America. Matt is required to evaluate the status of customer service at Datatronics and provide recommendations to the Joel, the
Up until this point, Third Star Financial Services has operated via a succession of mergers and acquisitions where systems were inherited but never integrated into the network. Its data management has been virtually non-existent and entirely ineffective. Evidence of this can be found in the absence of an enterprise-wide data management solution and the presence of several disparate systems operating independently with no measurable benefit to the company. Due to a lack of actionable data, management makes decisions based on instinct rather than through analysis. A direct consequence of this is a steadily declining market share and loss of high-level employees to competing companies. Fortunately, this discrepancy has been identified and Third Star executives have established the new goal of modernizing and streamlining operations. Using concepts outlined by the Data Management Association (DAMA), this proposed enterprise architecture will allow Third Star to transform their data from a liability to an asset.
Once an employee begins employment with a company he or she must first go through completion of the internship program. During the program the employee has a very important briefing that he or she completed on time, and then presented to the CEO of the company. The guidelines required to complete the briefing assignment consist of the explaining in detail the selection process, and how it was affected by the goals of the organization and stakeholders. The briefing will explain the process needed for selecting and acquiring an information system and how the goals of an organization can drive the selection of the system. The briefing will identify
Both augmented reality and virtual reality are alike within the goal engage the users, though both these systems function within different ways. Augmented reality users remain to stay in touch within this real world though interacting using virtual objects all around them. Virtual reality users are isolated from this real world while occupied within worlds that are totally fabricated.
In today’s highly competitive global marketplace, organizations must learn to improve efficiency and take advantage of all available resources. Huffman Trucking understands this concept and has requested that their information technology infrastructure be evaluated to identify any deficiencies and maximize operational efficiencies accordingly.
Currys PC World offers efficient feature to the customers and business management, as the feature of information density helps organisation to attain the quality information regarding their existing customers and prospects. In the similar context, it supported organisation in reducing the cost associated with the collection, processing and storage of information about customers. At the same time, timeliness as well as accuracy of transacting information from customers to management has greatly enhanced the opportunities for organisation to penetrate in the global retail market (Salunke, Weerawardena, & McColl-Kennedy, 2011).
Recent survey found that only 34 percent of customer service companies use latest technology for customer service management. On the other hand 66 percent of companies using notebooks, papers, and useless notes. In order to succeed, we must have proper tool to execute it. So, matt has to collect information about Datatronics CRM and he has to find out whether the staffs are using CRM properly.
The army utilizes a multitude of systems, these systems assist with daily task and functions that are very critical especially within the HR realm. Being able to understand how each system works makes the job not only easier but allow you to have a broad understanding as well. One thing that a lot of us are lacking is proper knowledge of what we are actually working on.
The ability to manage information plays a critical role in developing a firm’s capabilities in customer relationship management, process management and performance management (Mithas, 2011).
Our client has a small law firm and he use the old school management system and he need help to build better information management system. Currently, our client
An effective Customer Relationship Management (CRM) program can be used to identify, retain, satisfy and obtain customers by using technology to optimize strategies for understanding customers’ needs to manage business interactions with current, former, and prospective customers. Additionally, CRM also enables companies to maximize internal, external, marketing and customer service operations to better address the needs of the customer building a better relationship with customers that a more profitable. (Ahmad & Buttle, 2001)
If 3M where to constantly diversify their product and service offering, the company understood that a support to its system is needed along with improved innovation and new product development to ensure that the company continues in line with their business model.
Today, customer relationship management is very important to the business world. Most of the companies established a department and the programs to manage their relationship with the customers. Customer relationship management (CRM) is a business strategy which designed to help a company to understand and look forward to the needs of its potential and current customers (Anderson & Stang, 2000). Customer data is being collected in several different areas of the company, stored in a central database, analyzed, and distributed to key points (Anderson & Stang, 2000).The business world once was “product-centric”, the companies just provided what they could produce. However, it is now become “customer-centric”, they provide products and service
Today, more and more companies find that cultivating customer loyalty is a key factor to achieve success. Customer relationship management (CRM) focuses on the relationship between customer and company. Due to this feature, many companies are trying to establish their own CRM system for helping them to connect new customers and boost old customers’ long-term loyalty. CRM systems include operations and analysis, and relationship marketing strategy and supporting, customer-centric business processes (Buttle 2004). With the development of information technology (IT), using CRM system
Customer relationship management (CRM) is widely implemented and centralized system which offers a place for interaction under a company. An employee can handle again the repeated problem which occurred in the past by re-investigate it. Besides, CRM provides a place to identify what customers wants. Employees can track customer’s expectation by their feedback and communication that can improve their buying experience and stay interact with customer in order to understand their true needs.CRM also has ability to let the company see the customer interaction in clear picture. Different customers from different segments require different products and services, but this complex situation can handle well by CRM. Furthermore, CRM provides quality and efficiency system in the company management that helps company achieves their success by building long-term customer relationship.