Presentation Module Five
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Southern New Hampshire University *
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MISC
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Marketing
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Apr 3, 2024
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pptx
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Module Five Presentation
Jasmine Charlton
Southern New Hampshire University
January 13, 2024
Dr. Jessica Lowery Clark
How will you use digital marketing to enhance
brand awareness
?
Connect with consumers via status and posts to allow consumers a chance to voice and feel connected to the product
Use of YouTube and Reels on social Media will attract the consumer and develop brand awareness. Allow the purchase of products via social media for easier access for those experienced with social media third party purchases
Identify two
digital marketing methods
that can be used for brand awareness and support with reasons
Text Messages
•
Many have phones with basic texting capabilities •
Fun GIFS with animation attract attention easily
•
Short clear fun messages (SHEIN/ Fashion Nova) not daily but recurring and current with society Social Media
•
Use social group on different platforms to build customer loyalty
•
Make daily polls, statuses that will allow for the consumer to feel as their opinion matters
•
Use the comments and interaction to appeal to the consumers with better quality
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Related Questions
- You are the manager of digital communications of a furniture manufacturing company. Explain at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy)which will be most effective during that stage.arrow_forwardYou are the manager of digital communications of a furniture manufacturing company.state at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy) which will be most effective during that stage.arrow_forwardDiscuss and explain the 4 mobile marketing objectives as follows: Increase brand awareness, exposure, and image; Increase traffic, leads, sales, and conversion; Improve customer service, and Increase engagement, retention, and loyalty and build relationships as well as their value for organizations. Explain with specificity, two popular applications that may help an organization/business improve its customer service in a more effective manner. Why? Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims.arrow_forward
- Give examples of the nature of the role as a digital marketing assistant encompassing responsibilities such as content creation, social media management, and data analysis in the dermo-cosmetics industryarrow_forwardSome companies use a social networking strategy in which they avoid making direct advertising or brand statements. Develop the link between internet and E-commerce also explains the positive and negative aspects.arrow_forwardDiscuss advantages/disadvantages of email marketing as an outbound vs an inbound strategy. Develop an effective email marketing strategy for a company selling various insurance policies like travel, medical, bike and car insurances etc. Make appropriate assumptions to develop the email campaign.arrow_forward
- Explain various social media platform that will be used by soft drink company to market their brand?arrow_forwardIdentify and outline at least three (3) characteristics of ANY TWO e-business models that strategic planners may incorporate in the strategic e-marketing plans. Give an example of each of the two business models selected.arrow_forwardAref has an e-commerce company and uses mobile CRM to interact with the customers. Explain the four (4) steps Aref needs to follow to implement a mobile CRM system. Why businessmen such as Aref prefers to use mobile CRM compared to the traditional method? What are some of the drawbacks of using mobile CRM?arrow_forward
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