GRC600_Discussion_Wk2

Q4)  Inspect in detail the impact of digital media bloggers. Influencers on the consumption behavior of young consumers.   details explantion needed

What will be 2-3 questions on Online   Shopping for---   1) Primary Question   2) Discovery Question   3) Cause Question   4) Effect Question

Topic: The study of customers’ behavior towards online shopping as opposed to in-store in the caribbean.  What is the literature review based on the topic?

Opinion Piece Word limit 1000-1200 words   My opinion- Internet has changed the traditional way of people shopping and buying goods. Every brick-and-mortar shop is trying to create their online presence; not only that, even small business owners who are starting their business are choosing online platforms. Not only in metro cities or urban areas but also in villages people are shopping online. I believe many factors lead a consumer to shop online. I would like to explore the reasons people shop online and the future of E-commerce in the coming years.   Please help me elaborate this question. I have provided my opinion if someone can add some facts and elaborate the same to 1000/1200 words.

Q.No.2: How is your assessment of companies like Facebook that gather information about your browsing patterns? What benefits and drawback does this pose for consumers? If you were a business owner, what sorts of information would you gather on your customers and how might you utilize it?

Question 1 : Why do you choose Digital Marketing as your major? (At least 3 reasons)  Using critical thinking to discuss reasonably

Paraphrase this one. Within the bustling retail sector, a domain brimming with extensive customer data both online and in brick-and-mortar establishments, predictive analytics finds its stride. Online consumer activity, as tracked through cookies, and in-store navigation patterns stand as just a couple of the myriad data points gathered. Customer contact information at point-of-sale, social media interactions, purchasing histories, and visitation patterns further enrich this data mosaic. Harnessing the potential of predictive analytics, retailers extract maximum value from this treasure trove of information. This encompassing utilization spans from optimizing inventory and projecting revenue to delving into behavior analytics, targeted shopper engagement, and the vigilant detection of fraudulent activities.

QUESTION 3 (a) State three elements that marketers should consider to ensure that consumers do not misinterpret their message. (b) Elaborate THREE stages of perception.

What is the level of difference between the sales and market orientation?   Question 4 options:   a)  No difference   b)  Small difference   c)  Moderate difference   d)  Significant difference

Marketing question...Proper analysis of consumer behavior before formulation and implementation of marketing strategy is essential for effective business .. why ?

QUESTION 7 1.    Mattel asked consumers on Facebook, Twitter and Foursquare if Barbie should take back Ken after their breakup. This is an example of   focus groups   customer satisfaction surveys   social media marketing   advertising

Q.  Create an e-magazine highlighting the social cause giving suggestions to address the challenge/issue.

In personal selling, costs of promoting a product or service can be controlled by:​   Question 12 options:   a)  ​promoting undifferentiated sales messages toward prospective consumers.   b)  ​adjusting the size of the sales force in one-person increments.   c)  ​purchasing advertising and sales promotions in large amounts.   d)  ​promoting a product to both qualified and nonqualified prospects.

Q - Describe the impacts of the Internet has had on marketing and advertising industry today in terms of global trends, the needs to be online and future trends.

Question# 2 1. What is consumer behaviour and why it is important for marketers to understand consumer behaviour? 2. What are different types of reference groups and how those can influence consumers’ purchases/ decision making? Explain with help of real life examples.

Question 2.3)    Focusing on Promotion, critically analyse the gaming company Activision Blizzards current online and offline promotionalcampaigns, including a discussion of how they are being discussed in the media due to theirreputational crisis. In your analysis: • Discuss any counter-responses made by the online community. Clearly indicate to whichdegree the organisation’s ‘message’ impacted positively on the organisation’s reputation.

QUESTION FOUR (4) Explain the concept of the marketing environment and how marketers can use the ‘controllable variables’ within the mix to influence the buyer’s response. Support your answer with relevant examples.

Mobile marketing is an effective tool for gaining insight into consumer behavior.​   Question 3 options:   True   False

QUESTION 3 Which of the following allows researchers to collect primary data via online infrastructures? OA Mobile survey B. Consumer tracking C.Brand communities D. All of the above

what is the literature review and gaps in literature review relating to the "impact of social media on the customer preferences on KFC in Jamaica" with references

Question 5.2 Behavioural segmentation is the process of grouping customers according to their behaviour when makingpurchasing decisions. Elaborate on the following: Discuss in detail the importance of behavioural segmentation to any business in general.

Question: Read the below paragraph and write a short review beyond agreeing or disagreeing the paragraph Marketers should build long-term relationships with the customers so that there will be trust between customers and the company. Building trust and customer relationships require a great deal of work, but ultimately, they pay off over the long term. People need to trust a brand before buying from it, and that trust comes from repeat transactions with the brand over time. A well-designed marketing automation system uses marketing analytics to track and analyze the entire marketing process from the first touch to purchase (Bi, 2019). It collects and analyzes data and then uses this data to drive the business's overall marketing efforts. Customer Relationship Management (CRM) systems are an essential element of the marketing function. In a typical CRM system, information is stored in a database about past, current, and potential customers. This information is then used to communicate…

Question 2.3)    Focusing on Promotion, critically analyse the gaming company Activision Blizzards current online and offline promotional campaigns, including a discussion of how they are being discussed in the media due to theirreputational crisis. In your analysis: • Identify the ‘message’ used by the organisation to respond to the reputational damage.

Which one of the following statements about social media marketing is INCORRECT: Question 1 options: Marketers need to integrate business account into personal account for social media campaigns. Before posting anything on social media platforms, marketers need to set up clearly defined goals. Some social media platforms such as Meta allow marketers to pay to put the promoted content in front of specific groups of people on those platforms. The purpose of the network (e.g. if a network is mostly used for personal relationships or more focused on sharing content) is one of important factors to determine which social network that marketers should participate. Social media monitoring tools can look for mentions of a brand of interests or any competitors of the focal brand, or even themes being talked about.

Question 2.3)    Focusing on Promotion, critically analyse the gaming company Activision Blizzards current online and offline promotionalcampaigns, including a discussion of how they are being discussed in the media due to theirreputational crisis. In your analysis: • Remark on the communication tools or methods employed by the organisation.

Q1. What does Amul mean for farmers, consumers and society? (Word limit up to 100 words)

ome Question 8 - Marketing Resea X https://ezto.mheducation.com/ext/map/index.html?_con=con&external_browser=0&launchUrl=https%253A%252F%252Flms.mheducation.com%252Fmghmiddl... Content G Image result for cur... raw Fill X ting Research Assessment Content Booking.com McAfee Security a Amazon.com - Onli... Multiple Choice O O inferential statistics. descriptive statistics. informational statistics. X Statistics that allow marketing researchers to make generalizable conclusions about a population by studying a smaller group from that population is known as narrative statistics. proportional statistics. Module Preview X Appeal No. A Help G C Save & Exit

•Evaluate current real estate Web sites. How do they perform these functions online? •Outline alternative real estate sales models, such as the seller working directly with the buyer. •Explain the role of perceived risk in purchasing a home under an e-business model.