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DeVry University, Keller Graduate School of Management *
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60532
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Marketing
Date
May 12, 2024
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Week 7 Deliverable: Due Diligence Final Report Kroger investing continuously in strategic marketing to remain relevant in the industry(Johnson, 2024). E-commerce The threat of E-commerce stores such as Amazon has continued to expand their presence and offerings gradually. Amazons has excelled at the ability to change consumer minds and shopping experiences while subsequently reducing Kroger’s revenue annually. Since the start, tech companies have continued to develop and increase their online store front business posing threats to the growth of many E-commerce marketplaces, especially Kroger (Johnson, 2024).
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Related Questions
Case Study: Marketing ethics Make Yourself Feel Good
The Ethical Superstore (http://www.ethicalsuperstore.com) states its mission as enabling customers to make choices that let them feel good about their purchases. To this end, they offer a broad range of products from ethical sources around the world. The Ethical Superstore takes all the angst out of ethically conscious buying and relies on customers’ passions rather than price sensitivity. The website is a one-stop-shop to protect the planet, find eco-friendly alternatives, support farmers and small businesses in developing countries, buy fair-trade items, use local resources, and cut carbon emissions. With scarcely a thought, the environmentally concerned consumer has had all the hard work taken out of purchasing decisions. Customers can even make an extra charitable donation at the checkout!
What are the likely buying factors for customers making purchases from a business like this?
Is it ethical to charge a premium price for…
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UNILEVER’S FOCUS ON SUSTAINABILITY (Illustration Capsule 9.4)
How has the Unilever Sustainable Living Plan (USLP) for implementing its comprehensive triple-bottom-line approach toward sustainable farm management affected the company’s long-term profitability?
What place in business thinking should sustainability occupy in strategic planning that seeks to maximize profits?
What internal forces could mitigate against pursuing sustainability goals if benchmark indices are controlled by external parties?
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Q1: Develop a Mission statement and Vision statement for a Public Sector University in line with relevant concepts. Elaborate subject matter (phrases & words) in light of course theory (Word limit up to 150 words)
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Article:
It is now 2015, and Smithfield's Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores evenly divided among Spain (3), France (3), Germany (3), and England (3).
Margot Smithfield, Jonas Smithfield III's only heir, is now running the company. She has a master's degree in design and an MBA degree. She has been running the company for 3 years.
Margot Smithfield and the 12-member board of directors have been assessing an opportunity to acquire You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. You Figure it Out's furniture and furniture-related accessories are all made in China and sold only in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4).
Margot and her…
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Article:
It is now 2015, and Smithfield's Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores evenly divided among Spain (3), France (3), Germany (3), and England (3).
Margot Smithfield, Jonas Smithfield III's only heir, is now running the company. She has a master's degree in design and an MBA degree. She has been running the company for 3 years.
Margot Smithfield and the 12-member board of directors have been assessing an opportunity to acquire You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. You Figure it Out's furniture and furniture-related accessories are all made in China and sold only in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4).
Margot and her…
arrow_forward
Article:
It is now 2015, and Smithfield's Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores evenly divided among Spain (3), France (3), Germany (3), and England (3).
Margot Smithfield, Jonas Smithfield III's only heir, is now running the company. She has a master's degree in design and an MBA degree. She has been running the company for 3 years.
Margot Smithfield and the 12-member board of directors have been assessing an opportunity to acquire You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. You Figure it Out's furniture and furniture-related accessories are all made in China and sold only in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4).
Margot and her…
arrow_forward
Article:
It is now 2015, and Smithfield's Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores evenly divided among Spain (3), France (3), Germany (3), and England (3).
Margot Smithfield, Jonas Smithfield III's only heir, is now running the company. She has a master's degree in design and an MBA degree. She has been running the company for 3 years.
Margot Smithfield and the 12-member board of directors have been assessing an opportunity to acquire You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. You Figure it Out's furniture and furniture-related accessories are all made in China and sold only in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4).
Margot and her…
arrow_forward
Article:
It is now 2015, and Smithfield's Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores evenly divided among Spain (3), France (3), Germany (3), and England (3).
Margot Smithfield, Jonas Smithfield III's only heir, is now running the company. She has a master's degree in design and an MBA degree. She has been running the company for 3 years.
Margot Smithfield and the 12-member board of directors have been assessing an opportunity to acquire You Figure it Out, a moderately profitable 51 store chain of ultra-modern furniture. You Figure it Out's furniture and furniture-related accessories are all made in China and sold only in the United States. Their retail stores are located in Texas (6), California (13), New York (15), Nevada (4), Florida (9), and North Carolina (4).
Margot and her…
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SWOT Analysis Uber Ridesharing
Threats
What are the tactics that competitors use to pursue customers?
What are the strengths of the company's biggest and or emerging competitors?
In what ways are the competitors' products or services superior to the company's offerings?
How are competitors likely to respond to any changes in the way the company markets?
Is the company behind in adopting new technologies for marketing?
Describe any ways in which international competitors are taking away market share?
What do customers dislike about the company?
Describe and analyze if market demand is decreasing?
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Notes : it's research task
RESEARCH TASK
The year 2020 has changed the world with the COVID-19 pandemic. Since the emergence of COVID-19, it has had a global impact, affecting all markets and businesses, leaving nothing unscathed.
Thus, your task is to search the case study on how COVID-19 has changed the future of E- Commerce whether it gives a bad or good effect.
*Notes: you may search for news/article on internet. Give the link for the news/article you found.
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FAST PLZ
29-Which of these business decisions will most likely be done by the directors of corporations to save the company during this time of pandemic?
Apply cost-saving measures to minimize the expenses of the company
Apply aggressive marketing strategies to encourage more customers to purchase
None of the choices are correct
Remove some partners in the business to lower the income that needs to be provided to them.
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week 3From the scenarios, Erica and Chris have determined their weaknesses after performing a SWOT analysis. However, they have yet to identify opportunities for their business. Determine two potential opportunities specific to their restaurantâs business environment, and discuss how the partners can take advantage of these opportunities.Discuss a situation where you were influenced by an infomercial, attractive packaging, and a discount flyer to purchase a product, and explain why you think the promotional method made such an impact on you.week 4* From the scenarios, we see that Chris and Erica have different communication styles that could potentially have a negative impact on the business. Suggest at least two strategies that these partners can use to improve on these weaknesses, and explain why you believe these strategies would be effective for running the business.From the e-Activity, briefly describe your results from the communication skills quiz. Describe the…
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Conduct a SWOT (strength, weaknesses, opportunities, and threats) analysis of the 3-page Corporate Travel Policy
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Q: Select any one industry from primary sector (producing raw materials).
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Note: References and in-text citations are important.
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Practical Considerations:
Technology Adoption:
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Strategic management.
Proposed Mission Statement of Krispy Kreme Doughnuts Inc 2015.
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Please use own words.
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The SEED Foundation partners with urban communities to provide educational opportunities that prepare underserved students for success in college and beyond. SEED’s innovative model integrates a rigorous academic program with a nurturing boarding program, which teaches life skills and provides a safe and secure environment (2016).
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Based on these statements:
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Ethical dilemma problem 1: Joni is a financial planner for ABC firm. She provided all of her clients with the same products. She felt this was OK since she had thoroughly researched them years ago and found them to be excellent. By concentrating her recommendations with a few firms, she was able to receive commission bonuses. She never discussed their goals and characteristics with her clients unless they brought them up. Explain her violations of SEC and CFP regulations. Indicate what should be done.
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The Amazon Effect: How do E-commerce Companies Make Money?
Source: https://hackernoon.com/the-amazon-effect-how-do-e-commerce-companies-
make-money-720fc4daeba5
Amazon is the ecommerce titan the industry has been waiting for. Net sales have been rising
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growing since then. For all those wondering is ecommerce profitable, the answer lies in
Amazon's undeniable success, so much as that the "Amazon Effect" has even entered the
lexicon of industry analysts. In terms of operating income, growth has been driven by high
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have been rising at phenomenal rates, too. A revenue generation model is a critical
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successful ecommerce business needs to understand that making money is the key to thriving
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question 1
discuss the type of roles that strategic humanresource management must play to assist an organisation to achievecompetitive advantage.
Answer should have proper elaborations and examples.
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Analytics Exercise 18-1 (Algo)
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Responding to Business Challenges
Target Aims for Bullseye with Supply Chain Improvements
Target, alongside other retailers, is constantly competing for the same share of the market place. Target invested $5 billion toward improving
its supply chain and technology infrastructure in a two-year period, including raising its delivery time standards for suppliers and investing in
same-day delivery. Then, Target tested a new distribution strategy in order to make its stores quicker at restocking and distributing to stores
and customers.
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more urban areas, the company reduced the amount of inventory it has. Instead of large shipments of inventory, Target makes smaller
deliveries to fulfill exactly what the stores need. This is more of a just-in-time approach to inventory management, which reduces waste and
allows stores to get exactly what they need…
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2A
Tesla's vision is to "create the most compelling car company of the 21st century by driving the
world's transition to electric vehicles," while its mission is "to accelerate the advent of
sustainable transport by bringing compelling mass-market electric cars to market as soon as
possible." Taking this vision and mission statements, develop a 'Hierarchy of Plans' for Tesla.
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The contemporary business environment is characterised by increased competition betweensupply chains and alliances, rapidly changing technology and highly demanding customers acrossthe globe..
The projected industry growth promises greater prospects for the Lancewoodbusiness. Examine the potential risk levels posed to Lancewood when expandingtheir business deeper into South Africa and further into Africa, due to thefollowing risk factors:• Theft• Human error
The forecasted industry growth might require Lancewood to seek additionalstorage space from public warehouses. Explain the extent such an industrygrowth could affect selection when these factors are taken into consideration:• Geographical location• Available technology.
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