A4SHS

A high growth market in South America has the following five brands competing in two regions (yearly sales): Total Units Units Brands Revenues (Pesos) 9,000 (South) (North) Allright Besthelp Coldcure+ 6,000 Defogg Effect 150 274 4,250 100 200 234 5,520 200 200 14,000 350 333 What is Defogg's relative market share (revenues)? TUTORIAL 0.00 index

what is a landing page? explain followingblanding pages: single product, multiple product, lead gernation, subscription, single purose

Specialty products require a lot 1 point of advertising, personal selling, and other marketing efforts. * True False

20- Which one of the following is the benefit for setting manufacturer’s suggested retail price?   a. Drive the competitors b. Reduce retail price competition c. Raise prices and earn profits d. Increasing the value of the product

e 4 of 50) - Google Chrome qu.edu.om/mod/quiz/attempt.php?attempt3D1819895&cmid%3D879267&page=3 EARNING SYSTEM (AÇADEMIC) inciples of Marketing Spring21 Time left 1:08:55 uestion Which of the following is NOT a method of gathering good marketing intelligence? Quiznaviga O a. setting up digital centers that monitor brand-related online consumer and marketplace activity ot yet nswered O b. interviewing competitors' employees to learn as much "inside information" as possible Marked out of 1.00 O c. sending out teams of trained observers to mingle with customers Mondhar A O d. purchasing merchandise from competing sites to analyze and compare their assortment, speed, and service 12217 P Flag quality question 10 11 19 20 NEXT PAGE 28 29 O Type here to search DELL SIs PREMIUM SOUND Insert 0 144 9 9 8 A

When the salesperson "Sami" 4 points tells his customer "Youssef" the following: "Mr. Youssef, we have discussed several benefits that seem especially important to you. First, you agree that this line will be popular with the fashion-conscious shoppers your store caters to. Second, you indicated that the prices I quoted will allow you excellent profit margins, and third, if we process your order now, you will have the merchandise in time for the pre-holiday buying period. With this in mind, let's go ahead and process your order today." Which method Sami is using when closing the sale with his prospect Mr. Youssef? * O Direct Appeal Close Trial Close. Summary-of-Benefits Close Assumptive Close.

Can you help me do the analysis of TOWS Matrix? This is my TWOS table and please explain every points in details. Please also provide in-text citations and references too. Please expain in 600 words.  I also provide you a sample in image how to do so you can take a reference from there. Sheng Siong Singapore Opportunities Threats Strengths SO: 1.      Since Sheng Siong is already a strong brand recognition, it can expand product offerings to attract more customers (S1, O1) 2.     Develops new features for an existing Sheng Siong app to keep the update and follow the trends of products with technology advancements (S4, S5 and O2) 3.     As Sheng Siong is recognized as a strong brand, it is easier to expand retail network in Singapore by opening new stores in central areas (S1, O4) 4.     It is easy to do international expansion because of Sheng Siong’s brand recognition (S1, O3)     ST: 1.     With an increment in intensity of competition amongst the rivals and Sheng…

Choose the correct option and answer: 1) In which of the following circumstances is godown is not required to store the goods ? a) Seasonal Demand b) customized production c) Perishable goods d) Raw material-seasonal 2) Which service is most beneficial in coastal area ? a) Daily service b) Ferry service c) private service d) tourism service 3) Which of the following is not included in non-financial transactions done by bank ? a) to give bank statement b) cheque book issue c) issue pass book d) issue demand draft 4) What does bank do to pay the money whose name is written in draft ? a) Orderr b) Instruct c) request d) insist 5) What is required for online sale,banking and transportation ? a) B2B b) B2C c) C2B d) C2C

Arabica beans undoubtedly make the best coffee. However, coffee houses sometimes blend their coffee a bit, adding some Robusta beans which are cheaper but not as tasty. All customers know that Arabica beans are better, and so like their coffee with as much Arabica as possible. And yet, their customers aren’t coffee connoisseurs, and so they’re not very good at distinguishing small changes in the blend. If the difference between two blends is less than 50g of a 500g bag, then customers simply can’t tell the difference. Each day, one coffee house called Java Covfefe House presents its customers with two of its three blends. Blend A has in 10g of Robusta beans; Blend B has in 40g of Robusta beans, and Blend C has in 70g of Robusta beans. Java Covfefe House doesn’t say how much Robusta is in each blend, but they allow the customers to taste it before they buy it. Now assume that x ≻ y means that customers definitely pick x over y, x ⪰ y means customers either prefer x to y or they can’t…

"Give an example of a product based on BGC Matrix" 1.Dogs 2.Cows 3.Stars 4.Question Mark

An ABC Brand wants the business to thrive, so the marketing team does marketing through Facebook social media. Brand ABC advertises on Facebook as detailed below: - 2,300,000 Facebook Impressions -$4,700 Advertising costs - 1,800 Sales -$11,700 Revenue Based on the information above, calculate the Return on Investment (ROI) of the ABC b rand.

What is the difference of price and cost? From (a) point of view of a customer; and (b) point of view of the manufacturer. Provide a concrete example for each.

Create a product life cycle strategy using below seven phases for cellphone:   1. Conceive 2. Plan 3. Develop 4. Qualify 5. Launch 6. Maximize 7. Retire

State and explain the five Considerations (C's) in setting the price for a product or service. Five C’s of PRICE • Costs (fixed, variable, total, break-even) • Consumers (market & demand, market situation: PM,PC, MC, OC) • Competitors (going rate, sealed-bid) • Company’s marketing objectives (penetration, survival, share, profit) • Control of government (regulations, adjustments, subsidies)

Identify what phase in product life cycle (introduction, growth, maturity, decline) are the following:   a. Demand Stabilizesb.Boost in productionC. Increased public awarenessd. profit stabilizes

Sales of ABC by category, in millions of Rupiah 2016 101 131 86 118 157 46 66 109 Electronics 300 330 132 261 Fashion Supermarket 463 616 801 376 1 Other Mar Apr May target May 1st to 15th Number of 1,838 2,389 3,046 457 transacting agents

1.Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers?                          (Minimum 150 words)   2.Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11.  (Minimum 150 words) 3.Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts discussed in Chapter-15. ) (Minimum 150 words)   4.Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any…

Q 1. How do marketers classify products? Q 2. How can companies combine products to create strong co-brands or ingredient brands? Q 3. How can companies use packaging, labelling, warranties, and guarantees as marketing tools?

Lack of profit in the introductory stage of the product life cycle is very often the result of�   Question 5 options:   insufficient allocation of resources to the marketing mix.   poor selection of distribution channels.   lack of consumer interest in the product.   large investment costs in product development.

СOMPLETE MЕ Complete the table below by supplying it with products that you consider similar. Write the product and not the brand in their respective columns. Then describe and differentiate its characteristics and uses. Primary Product (Product name) No. Substitute Product (Product name) Example Butter - expensive price use as bread Margarine - lesser price also used as bread spread spread 4. 5. 1. 2. 3.

Ma1. 8 ball Enterprises manufacturers and sales billiard and pool tables and related accessories a product line of pool balls with hockey team logos was launched recently but it's still unclear whether the product line will be successful in which sbu type might this product line best be classified   Cash Cow star dog Question mark

Please read below scenario in which a consumer explains how she made purchasing decision for a car. First of all, I decided on the price and security features of car. Then, I determined my criteria about other features such as the oil amount consumed per 100 km, diesel or gasoline and so on. When I searched for information on the Internet, I felt that Brand X can offer me favorable alternatives. I visited one of the showrooms of Brand X. I loved this red car and purchased it. Please select the name of Hierarchy of Effects that the consumer likely used.   a) The Standard Learning Hierarchy b) The Low-Involvement Hierarchy c) The Experiential Hierarchy d) All the above

22- For which of the following is demand likely to be least elastic to price changes?            Group of answer choices theater tickets spring break vacations restaurant meals prescription drugs 23- Which of the following is NOT a sales promotion directed at consumers?  Group of answer choices premium allowance (slotting fee) sweepstakes coupons 24- When manufacturers or brands want to choose retailers, a key factor in that decision is Group of answer choices where their target customers expect to find their products how many employees the retailers have whether customers will find the store atmospherics appropriate to the location if customers are using credit cards or cash to make purchases

13- Sellers of routinely purchased products such as regular bottled water want to distribute the products as widely as possible. These companies will most likely choose  ________ distribution strategy Group of answer choices exclusive selective intensive independent 14- Cable internet providers frequently offer a low introductory offer price to entice customers to sign up for their services. They do so because they have already laid the cable network ahead of customer demand and now must attract customers. These pricing scheme represent a ________ pricing strategy. Group of answer choices sales orientation target return target profit maximizing profits 15- Some pharmaceutical companies spend big bucks to advertise prescription drugs on TV to persuade consumers to ask their doctors about those medicines. The main objective of these ads is to Group of answer choices implement a push strategy offset sales promotion costs implement a pull strategy maximize media…

1.Using scanner data from grocery chain, marketing analyst determined that revenues from branded products were 20% higher than sales of private labels (store brands). Analyst concludes that _____ of branded items is ______ than those of private labels  A. brand power; lower  B. brand equity; higher  C. brand power; higher  D. brand equiy; lower

Discuss the purpose of STP and use an example of discuss this using a product of service of your choice Product: Segmentation: Targeting: Positioning:

Upscale market are A and B consumers which are more exclusive in the aspect of distribution and product availability. To target and expand brand extension and reach low end market, they have to adopt the decision of: Group of answer choices a. use local endorser b. price reduction c. quantity reduction d. re-packaging product into sachets

Some argue that 'product characteristics' or 'customer benefits' is the most useful positioning approach. Others believe that the price-quality is the most useful. Still others will refute both statements. Explain the view? Why?

Q6. Determining how to compete requires a firm’s management to consider which of the following factors?      Factors critical to successfully competing in its targeted markets An external market analysis An evaluation of what criteria customers use to make buying decisions Availability of product substitutes All of the above