Somaya Afzali(n11577681)- AT1 (2)
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Queensland University of Technology *
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May 10, 2024
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MGB231 Assessment 1 1
Training needs Analysis Somaya Afzali Word count - 1638
1.0 Introduction The recent Covid-19 and its significant effects has demonstrated the importance of online operation. As a result, companies such as David Jones with online platforms were able to remain stable and survive the storm. David Jones concludes that it needs to increase its online presence while decreasing its traditional physical operations. In an effort to expand their online business, David Jones must highlight the urgency of changes that need to be addressed and focus on the learning and development needs analysis. 2.0 Pressure point 2
Two pressure points have been identified which significantly impact David Jones to adopt changes to their operations direction. These include new technology and poor performance.
These are the two main significant pressure points that are driving David Jones demand for learning and developing. It has been reported that David Jones has had to deal with an overall significant decrease in their profitability. It indicates how the recent Covid-19 pandemic has particularly forced retail businesses to exclusively rely on their online presence. David Jones has had a major decline while other online competitors such as Ebay and Amazon, who already had a strong and growing online presence have seen an increase in sales. David Jones needs to make improvements to its online shops to increase their revenue. Furthermore, David Jones will need to embrace and comprehend new technology in order to improve their online shops. The David Jones employees will require training in the technologies, tasks, and responsibilities related to working in an online warehouse in order to run an online shop properly.
3.0 Needs assessment 3.1 Organisation Analysis 7s Current/Previous State
Future/Current State
Strategy
David Jones is currently focusing on their market positioning where it focuses on luxury brands and expanding into new markets.
David Jones will continue to operate using a market positioning
strategy to differentiate itself in the market.
3
Structure
David Jones’s current structure corresponds to a centralised approach. In order to increase flexibility and decision-making, David Jones may decide to simplify its organisational structure in the future. This could include encouraging cross-functional cooperation, breaking down structures and giving all staff members the freedom to be innovative individuals.
Systems
David Jones uses a number of systems to handle his revenue, stock, customer interactions, and human resources (David jones 2022).
David Jones, which was recently sold to a private equity company, is undergoing a major strategic restructuring with its "Vision 2025+" approach, focusing on digital capabilities and engaging in and transforming technology.
Staffing
In 2022 David Jones had approximately 8000 staff all over Australia, including employees from all business controlled affiliates.
David Jones is utilising the Brightspace platform through learning technology provider D2L in order to provide more adaptable and cooperative training experiences. As well as to shift staff orientation and continuous professional development (CPD) online (Emily, 2021).
Style
Various departments and levels of management at David Jones use a combination of operational and strategic leadership styles.
David Jones will keep implementing a top-down methodology.
Skills
David Jones’s employees are skilled in technology, retailing, sales and customer services and marketing which reflects the wide range of needs in the retail sector.
In response to the evolving needs of the retail workforce, employee training programs may be extended to incorporate instruction in analysing data, digital marketing and sustainability strategies.
Shared Values
Integrity, customer focus, innovation and constant enhancement are among David Jones shared values. They serve as
In order to better connect company fundamentals with changing consumer preferences and societal standards, David 4
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