DAT - 205 Module One Quiz
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Question 1 4 / 4 points The mission statement of Adidas is, “We strive to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle.” Which characteristics of a good mission statement does Adidas’ mission statement exhibit? Select all that apply. | It broadly describes the value Adidas provides to all its stakeholders and the larger community. ~/ It defines the industry it competes in. 2, It describes how it differentiates itself from its competition. | It does not provide specific targets. :2& It provides specific targets. ¥ Hide question 1 feedback A good mission statement defines the industry the company is in, it indicates how the organization will differentiate itself, and it specifies a target. By stating, “We strive to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle,” Adidas defines the industry it competes in—sporting goods—and how it will differentiate itself from competition—by creating brands built on a passion for sports and a sporting lifestyle. The statement also specifies a target: global leadership in its industry. Question 2 4 / 4 points In addition to people and processes, which of the following is a contributor to organizational culture? Select one. ) Mission ' Strategy (@) Structure ) Vision ¥ Hide question 2 feedback The organization triangle represents the idea that structure, process, and the people involved all contribute to an organization’s culture. An organization is defined as any group of people or other legal entities formed with an explicit purpose and written rules. The people involved in an organization, especially founders, leaders, and managers, act as figureheads and role models for behavior in an organization, therefore they can help sustain or change organizational culture. Structure helps in using organizational culture to control, coordinate, and integrate an organization’s different functions and locations. Processes help create and sustain consistency in how employees deal with customers, suppliers, shareholders, the public, and other stakeholders. Therefore, they contribute to how the organization conducts and perceives itself, which is an indicator of its culture.
Question 3 4 / 4 points Which of these statements would you classify as mission statements? Select all that apply. " | To be a company that inspires and fulfills your curiosity yZJ To enhance society by creating, collecting, and distributing high-quality news and information | To be the most creative organization in the world ‘fJ To save people money so they can live better ¥ Hide question 3 feedback “To be a company that inspires and fulfills your curiosity” and “To be the most creative organization in the world” are vision statements. “To enhance society by creating, collecting, and distributing high-quality news and information” is the mission statement of the New York Times. “To save people money so they can live better” is the mission statement of Walmart. A mission statement describes what the organization needs to do now to achieve the vision. It indicates where the organization will compete and defines how the organization will differentiate itself in its industry. The mission statement conveys to stakeholders why the organization exists and explains how it creates value for the market or the larger community. These characteristics are present in the mission statements of both The New York Times and Walmart. Question 4 4 / 4 points Which of the following are good examples of organizational vision statements? Select all that apply. "| To be the company that best understands and satisfies the product, service, and self-fulfillment needs ~ of women—globally | To provide superior service in every aspect of our customer’s air travel experience B ) To be Earth’s most customer-centric company for four primary customer sets: consumers, sellers, ~ enterprises, and content creators | To make people happy ¥ Hide question 4 feedback “To be the company that best understands and satisfies the product, service, and self-fulfillment needs of women—globally” is Avon’s vision statement. “To make people happy” is Disney’s vision statement. The other two statements are the mission statements of two other companies. A vision statement outlines an organization’s overarching aspirations of what it hopes to achieve or to become. It broadly describes the value an organization provides and creates a visual image of what the organization is trying to produce or become. It must inspire and motivate people. These characteristics are present in the statements of both Avon and Disney.
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Related Questions
Question 1: What is marketing? Please discuss the importance of marketing in hospitality industry. Question 2: Based on Michael Porter’s competition theory, how can a hospitality firm gain the competitive advantage? Question 3: What are the different ways to segment the whole market? Why market targeting and positioning important for a hospitality firm? Question 4: Please explain the model of consumer buying behavior.
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Q3.
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QUESTION 3
Describe market segmentation and how does a company decide on its target markets and market segments?Using any small medium enterprise(SME) as an example,justify your answer.
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QUESTION 14
The America Marketing Assocation's Code of Ethics requires that marketers do all of the following except
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encourage confidence in marketing systems.
do no harm.
be profitable.
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MARKETING
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What part of a business model includes using a company's profits to sponsor initiatives where the company and employees work to benefit the community?
Question 8 options:
A) Direct-to-consumer
B) Social responsibility
C) Investor relations
D) Peer-to-peer
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QUESTION 4
Pantene, Procter & Gamble's premium shampoo, has been built on its hair health brand equity.
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?Design a marketing strategy for the new product line
?Critique your marketing strategy in terms of its strengths and weaknesses
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Question #3:
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QUESTION 1
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QUESTION 2
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QUESTION 3
The role of the 3ps in service marketing is especially important. State and explain what the 3Ps are and its relevance in service marketing.
Briefly explain what design can achieve in service marketing.
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Question 3
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and even food to align with local tastes in the various geographic regions it serves. In India,
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and folding chairs. In China, where balconies are common in homes, Chinese showrooms include
a section on balconies.
a) In your opinion, would a company marketing without segmentation be using its resources
effectively?
b) If not, how marketers can achieve different promotional goals by using a good mix of
promotional tools by applying the AlDA model?
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loyalty? Is the relationship marketing effective and how?
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QUESTION 1
(a) With example, explain the difference between personal consumer and industrial consumer.
(b) Explain the relation between needs and goals.
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2 mult choice
In terms of the Global Reporting Initiative's criteria for sustainability reporting, "materiality" refers to
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the extent to which a broad range of stakeholders is considered in reporting.
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Which of the following is true regarding the GRI and SASB sustainability reporting platforms?
SASB uses a more general approach, whereas GRI uses industry-specific standards.
While SASB only focuses on climate-intensive sectors, the GRI is open to any organization or industry.
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Question :
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Question 3
Developing a marketing plan at the Strategic Business Unit level requires internal and external
analysis. These two have been described as critical to the success or failure of the plan.
While the internal analysis may consist of examining the organization's own dynamics as
well as the industry, its external analysis consists of macro-environmental factors. A
business conducts these analyses before formulating its goals and developing its strategy.
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9
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Question 8
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Question 1
Define the steps in the strategic selling process and apply
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how would you construct this process to this marketplace?
Edit View Insert Format Tools Table
12pt v
Paragraph
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CB Assignment 5 (Consumer Decision Making)
After watching the Consumer Decision Making Presentation, complete the
following spread sheet and indicate which brand is most likely to be selected
for each of the approaches below.
Smart Phones for Smart Phone Attitudes
Product
Attributes
Price
Good Reception
Screen Size
Camera Quality
Weight
Conjunctive:
Product
Attributes
For Conjunctive use a cutoff rating of 4.
For Disjunctive use a cutoff rating of 10.
Price
Good Reception
Screen Size
Camera Quality
Weight
Brand Selected=
Disjunctive:
Product
Attributes
Price
Good Reception
Screen Size
Importance
Rating
35
25
20
10
10
Camera Quality
Weight
Brand Selected=
A
6
8
8
4
6
35
25
20
10
10
Brand Scores
B
с
8
7
6
5
A
9
2
7
Minimum Rating =4 (on all attributes)
Importance
Ra
10
6
3
Brand Scores
Rating of 10 on ANY attribute
Importance
Rating
35
25
20
10
10
Brand Scores
C
A B
D
5
6
8
2
4
D
D
Lexicographic: Select Best Performer for Most Important Attribute
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Integrated
Novel and unique
Memorable
Part of the brand portfolio
High end
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