Gasher9e_TB_Ch01_fixed

CHAPTER 1 Defining the Field Multiple Choice Questions 1. Communications systems designed on the basis of marketplace principles primarily serve ________. a) citizens b) investors c) rural populations d) urban dwellers 2. Today, media can be seen as ________. a) involved in many dimensions of our individual lives b) key agents in globalization c) key elements of the world economy d) All of the above 3. The first electronic communication medium was ________. a) the radio b) television c) the telegraph d) the teletype 4. Communication “media” include ________. a) language b) photographs c) musical instruments d) All of the above 5. The communication model “Who says what to whom in what channel with what effect?” was formulated by ________. a) Shannon and Weaver b) Harold Lasswell c) Harold Innes d) Marshall McLuhan 6. The World Wide Web was invented and came into public use in ________. a) the 1930s b) the 1950s c) the 1970s Media and Communication in Canada, Ninth Edition © Oxford University Press Canada, 2020

d) the 1990s 7. The term Web 2.0 was promoted to describe ________. a) the current state of the internet b) the invention of interactive online applications c) increasing person-to-person communication d) search engines 8. From the perspective of “mass society theory,” audiences are seen to be ________. a) publicly driven b) large scale c) unsophisticated and subject to manipulation d) synchronous 9. The “social model of communication” sees communication as ________. a) contingent on some shared social element or space b) a simple sender/receiver model c) a mathematical or transmission model d) a very simple exchange of information 10. CRTC stands for ________. a) Canadian Radio and Television Commission b) Canadian Radio and Telephone Commission c) Canadian Radio-television and Telecommunications Commission d) Canadian Radio and Telecommunications Commission 11. Today, “mass communication” might be seen as ________. a) the production and dissemination of mass entertainment b) the decentralized production and wide accessibility of information and entertainment c) the interactive exchange of information to a number of recipients d) All of the above 12. The term new media came into prominence in the ________. a) 1990s b) 1970s c) 1950s d) 1930s 13. The key feature of new media is that they ________. a) centralize opportunities to create media information b) centralize opportunities to distribute media information c) decentralize opportunities to create and distribute media information d) decentralize the mass audience Media and Communication in Canada, Ninth Edition © Oxford University Press Canada, 2020

14. Telidon is ________. a) an ancient Greek god b) a Canadian-invented precursor to the home computer c) an early model of the telegraph d) a new version of the smart phone 15. In the mathematical model of communication, any force disrupting the transmission of the intended message is referred to as ________. a) static b) fog c) noise d) interference 16. The main weakness of Shannon and Weaver’s model of communication is that it is too ________. a) complicated b) focused on vocal elements c) simplistic d) focused on visual elements 17. Not for profit media include ________. a) the Aboriginal Peoples Television Network (APTN) b) CBC c) community radio d) All of the above 18. The CBC’s mandate ________. a) is laid out in the Broadcasting Act b) is the same as private broadcasters c) charges the Corporation with a number of distinct responsibilities d) Both a and c 19. One of the advantages that the internet has over television is that it ________. a) costs less to the average consumer b) encourages people to learn keyboarding skills c) creates interactive opportunities for the audience d) it is more educational for young people 20. In claiming that the text takes a critical perspective on media, the authors mean they are ________. a) looking at media negatively b) looking at the ways media are implicated in our knowledge and understanding of the world c) complaining about the media Media and Communication in Canada, Ninth Edition © Oxford University Press Canada, 2020

d) looking at media as a business 21. The Broadcasting Act ________. a) outlines what broadcasting should do for society b) is the legal framework governing broadcasting in Canada c) specifies who can own outlets d) All of the above 22. The Telecommunications Act focuses on ________. a) who owns and controls service provision b) what kinds of services are offered c) to whom, and on what terms, services are sold d) All of the above 23. Today, a mass audience should be thought of as ________. a) a mob b) an unthinking mass of individuals easily manipulated by media practitioners c) homogenous d) a shorthand term for the many people who consume entertainment and information 24. In communication studies, convergence can be understood as ________. a) the merging of space and time b) the merging of a wide range of previously separate communication technologies c) the merging of phone numbers from once separate devices d) All of the above 25. The ________ Act transforms the expression of one’s intellectual efforts into a piece of property that can be owned. a) Intellectual Ownership b) Broadcasting c) Copyright d) Permissions 26. Forms of mass communication include ________. a) traditional media b) new media c) social media d) All of the above 27. According to various statistics, Canadians spent approximately a combined ________ per week watching television and/or surfing the internet. a) 5 to 15 hours b) 15 to 30 hours c) 30 to 50 hours Media and Communication in Canada, Ninth Edition © Oxford University Press Canada, 2020