CMN3130 Midterm

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School

University of Ottawa *

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Course

3130

Subject

Communications

Date

Apr 28, 2024

Type

pdf

Pages

2

Uploaded by ChiefWorldFinch27 on coursehero.com

Victoria Popadyn 300058213 Part 1: 1) Yes, communication planners are storytellers. One clear example of this discussed in class involves political campaigning. When Justin Trudeau first ran for Prime Minister in 2015 the Conservative Party of Canada ran multiple political ads targeting his perceived youth, these ads used the slogan “He’s just not ready”. Communication planners were able to craft a narrative that painted Trudeau as too young and inexperienced to lead when he was already in his 50’s and had political experience. 2) An audience's beliefs, attitudes and values inform the way they will react to a message and how effective a particular approach will be. Culture greatly influences an individual's values, therefore communication plans aimed at audiences from different cultures should be quite different. An example of this would be someone from a collectivist culture would most likely respond more positively to a vaccine campaign that promotes getting vaccinated for the greater good of their community than someone from an individualist culture would. 3) The credibility of a spokesperson has a large impact on how they are received by an audience. The same message from two different sources can be received entirely differently by an audience based on the source's credibility. Three important factors in credibility are trustworthiness, expertise and composure. The leading expert in a field could be repeating scientifically backed facts but if they lack trustworthiness the audience will not believe them, this is why credibility is so important. 4) In communication planning a stakeholder is defined as a group or individual who can impact or is impacted by the actions, policies, and decisions of the organization. There are two main groups of stakeholder, internal and external. Internal stakeholders are those who have a direct relationship with the company like employees or investors. External stakeholders are those outside of the company who are still affected by its actions like customers, suppliers, or the general public. Stakeholders allow an organization to reach its objectives through their support, whether that be monetary, expertise, or general. Part 2: I) One of the first challenges that communication planners faced during the 1990 Oka Crisis was the lack of knowledge journalists, the general public and themselves
had on Oka and First Nation’s history. There were many false statements being presented as fact during the crisis that had to be dealt with. But, this also provided important opportunities for the planners. A credible spokesperson, knowledgeable in these topics, could have been brought on to help dispute these incorrect statements. This would help in two main ways, to gain trust in audiences and to help discredit media outlets who were reporting incorrect claims. Another challenge faced was the confusion over the ownership of the issue. The Oka Crisis dealt with issues revolving around land ownership, Native rights, and law and order. It also involved multiple levels of government (federal, provincial and municipal). Due to the complexity of the issue it was difficult to decide which groups should take the lead in dealing with it. This confusion resulted in another challenge to be dealt with, the rejection of responsibility by groups involved. One example of thai was the passing of blame between the army and the Quebec police over the disarming of native peacekeepers. Neither group wanted to take the blame for the issue. Which only lead to greater anger and confusion from the public. This confusion over ownership provided an opportunity for collaboration. Since there were so many powerful groups involved they could have taken this chance to pool their resources and knowledge together to help resolve the issue rather than attempting to pass off the blame to each other.
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