HJohnson GB534 Unit 4 Assignment

THE THREE WAYS TO IDENTIFY AN OPPORTUNITY INCLUDE: a.Observing trends, conducting brainstorming sessions, and studying industry trade journals. b.Observing trends, solving a problem, and finding gaps in the marketplace. c.Studying industry trade journals, talking to consumers, and solving a problem. d.Reading books, solving a problem, and findings gaps in the marketplace

Answer the following question stated in a paragraph. “An error they are making with market segmentation” *article is listed below Product Case Study Sam and Micaela first met while studying marketing at San Juan College. Both were ambitious and had plans to run their own businesses. Over time they decided to start a business together. Initially they spent many months discussing what sort of business they should go into. They considered various service businesses, like consulting or an internet- based training offering. However, it was eventually an opportunity in the children’s toy market that appeared to have good potential. They had observed that parents were becoming increasingly time-poor and, as a result, had less time to spend with their children. And in order to compensate for this, the parents typically spent large amounts on their children to entertain them. Obvious examples were the success of PlayStations, iPads, PC’s, and mobile phones. Sam argued, “these are big ticket…

Your organixation deal in the supply and installation of security cameras.Recently,the organization has launched a new product smart camera, while the company was expecting that the product would create a buzz in the marketing, it did not receive the due customers attentions.upon analyzing the situation, it it was unvelled that the product was not adequately marketed. As marketing manager, you have now been given this task to market the product.write a sales letter of about 150-200 words to prospective organizations for rendering your services.use google search to find out the benefits of a smart camera and use them to create desire.you can make necessary assumptions, for example price,how to order, the mode of delivery, and discount on bulk orders etc. AIDA model must be followed.

Why is quality such an imponant product strategy objective? What are the dimensions of product quality?How has e-commerce affected the need for qualityproduct objectives?

Why is quality such an important product strategy objective? What are the dimensions of product quality?how has e-commerce affected the need for qualityproduct objectives?

Please do not give solution in image formate thanku  choosen product acer laptop:    Propose three strategic recommendations to address previously identified weak alignment OR ways to strengthen the strong alignment. You must incorporate recent scholarly literature to justify your proposed recommendations. These recommendations should not include pricing, quality, manufacturing, or operational improvements

Subway Brand  (Sandwiches and etc.)   - Expound on the particular target market for Subway and discuss why they are the appropriate segment to target upon to. - Describe what Subway differentiates from its competitors in the market. Please select an attribute important to the consumers and expound why you use the products or avail the services of this brand. - Elaborate what you think is the value proposition of Subway when it comes to its products or services.   Own words please but can do additional research. Help! fulfill all 3 requirements in a paragraph or answer very well in bullet type. Make this very well and do not get others work, i will track those! thanks

finalize your marketing plan for the V Fusion + Energy product line. Explained how you will differentiate yourself against the competition, and explained how the firm may expand upon its product line in the future

An _product like Head and Shoulders calls for offering a product virtually unchanged. * Adapted Licensed Invented Extended A shampoo manufacturer is considering entering a developing country. During the screening process of this country it is discovered that purchasing power is very low and many people might not be able to afford their product as it is presently sold in other markets. As a global marketer which of the following is the best course of action? * Evaluate the economic situation in that country and consider if a modified product might turn a reasonable profit Totally ignore this country because residents are poor Examine Industrialized markets instead Generalize that all developing countries such as this country are suffering from difficult economies situations and are not good markets to enter

If we have selected a problem and it is healthcare access which is affecting our environment and we are thinking about a program to launch which is ( Mobile health clinics) Answer the following questions on our product: (just one line answer is needed) And please answer all of them. What are the direct benefits to the customer? • Approximate the best you can anticipate the size of the market? •Where are customers getting the product now? Why would they purchase from us? Is the industry that the business falls within, large and growing? (Favourable) Are the core technologies available? (Have, develop or get) • Are there any laws or regulations against this business concept? • Are there moral or ethical issues that need to be considered? Do our skills and abilities fit the business? •What are the skills needed that we don't have? •Who would we need to hire?

compare and contrast user-experience (UX) focused design and responsive Web design (RWD) and they role in the customer experience.   Explain and describe a digital value proposition and provide an example of one that can be developed for a university.   Briefly list and describe 4 of the seven elements of the digital marketing mix. Why is this framework used?

Table: Factors causing the decline in salesFactors % ContributionDelayed deliveries 15%Lack of delivery personnel 8%Inaccurate sales orders 25%Wrong deliveries 32%Delayed invoicing 6%Pilferage 7%Expired items   7% a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem.Hint: know the vital few % b. What are the vital factors or vital contributors to the problem? c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem?

Brand: Burger King vs Subway Describe what differentiates it from the competition. You may select an attribute important to the consumers (you are considered as their customer) and explain why you use this product or avail this service. Describe a main target market and discuss why they are the appropriate segment to target. Share what you think is the value proposition of your chosen product or service.

Write a positioning statements for the products. Write one statement for Switz Foods – Mio Amore and another statement for Monginis – it’s revived competitor.  (400 maximum word limit) Positioning Statement Template: To whom (target market or segment): Relative to (frame of reference – competition or substitutes): What is “point-of-difference” (customer value proposition):

Brenda appears to have an advantage with her products and services. Develop a plan for Brenda to build trust in NCC with prospective customers

Customer satisfaction of different car brands showed that the customers were excited about the new features of one of the well-known luxury brands. It also showed that new model of the brand used smart technologies which exceeded customer survey expectations. However, customers were not highly satisfied with the location of service centers and customer response. In view of this survey finding, what should car manufacturer do? What should be its new or augmented marketing plan?

using the opportunities you have identified above, describe:one product development recommendation, and explain why this idea should beadopted by your selected EV company.and One market development recommendation, and explain why this idea should beadopted by your selected EV company.

Brand: Sandwich Guy Describe what differentiates it from the competition. You may select an attribute important to the consumers (you are considered as their customer) and explain why you use this product or avail this service. Describe a main target market and discuss why they are the appropriate segment to target. Share what you think is the value proposition of your chosen product or service.

A brand of leather jacket tells me the involvement( high involvement or involvement product). Which involvement do you think involves a consumer perspective in decision making?Note: Answer Should be conceptional and briefly

Explain how adverse selection leads to market failure. Give a hypothetical example/situation. DO NOT COPY FROM OTHER SOURCES. MAKE YOUR OWN ANSWER FOR UPVOTE. OTHERWISE DOWNVOTE

2. How does Amazon apply the CRM concept in maintaining a good customer relationship?

Some contemporary companies intend to attract both the old and new generations with their old ideas, designs and services. Select a company of your own choice to analyse and evaluate the following:a- The customer based-brand equity of this company and the stages it adopts/or had adopted to apply retro branding .b- The marketing strategies and orientations used by this company to develop its retro brand and communicate with the target market

The third quadrant of the Ansoff Matrix describes Market Development. This involves employing innovative strategies for creating new markets for existing products. Discuss with examples.?

You are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University Library. You will need toYou are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan.   Consumer/Marketplace Insights and Micro-Moments   Resource: Read the articles from the University Library.   Perform a price/quality segmentation analysis using the resources provided in the University…

Explain the importance of the marketing mix (4ps) and how should the companies manage this to success.