HJohnson GB534 Unit 1 Assignment

Problem 1: Identify three product or service categories other than books, video, and  music where the “Long Tail” appears to be an important factor online. For each of your examples. point out which of Anderson’s causal factors seem to be important. Problem 2: Brynjolfsson et. al.’s model of consumer surplus provides a quantitative measure of the value of the Long Tail. Outline a method, and the kind of data that you would want, in order to apply this model to one of your examples in part 1. Problem 3: Still using the Brynjolfsson model, are there any scenarios where increasing the online product assortment might actually reduce surplus? The Long Tail, Chris Anderson, (2006),  “Ch. 1:  The Long Tail,â€Â  pp. 15-26.   “Ch. 3:  A Short History of the Long Tail,†pp. 41-51, “Ch. 4:  The Three Forces of…

“Altoids, the “curiously strong” peppermint, has evoked its British heritage since its introduction in the United States in 1918. The mint's original recipe dates back to the reign of King George III (r. 1760–1820). Wrigley (now part of Mars) bought the brand for $1.46 billion in 2004. In the U.S. market, Altoids' market share had slumped from 24.3 percent in 2003 to 20.6 percent in November 2005. In late 2005, Wrigley announced plans to shut down the Altoids factory in Wales and shift production to Tennessee. Some observers worried that the move could be risky because a similar initiative damaged the image of the Löwenbräu beer brand in the 1970s. Wrigley disputed that this would also happen to Altoids. Do you agree? Is this a wise move? Why or why not?”

An automobile manufacturer observes the demand for its brand increasing as per capita income increases. Sales increases also follow low interest rates, which ease credit conditions. Buyer purchase behavior is seen to be dependent on age and gender. Other factors influencing sales appear to fluctuate almost randomly (competitor advertising, competitor dealer discounts, introductions of new competitive models).a) If sales and per capita income are positively related, classify all variables as dependent, independent, moderating, extraneous, or intervening.b) Comment on the utility of a model based on the hypothesis.

Define the following in your own words Sustainability Profitability  Sales report Coronavirus disease (COVID-19

TOPIC: The great gap in vaccination   In your discussion emphasize: a) description and role of the assigned issue/topic, b) why political (role and nature of decision of the assigned issue/topic)  driver of globalization (that is ending the pandemic and improving the economy)? c) identify 2 advantages and 2 disadvantages (of the issue/topic as a driver of globalization).

Define the purpose and the research problem statement for ‘What the opinions of consumers on a 10 percent reduction in weight, with the price remaining the same, of “Snackers” chocolate bars?’

What is A3 Problem solving approach and its objectives?

Keller Williams Realty Inc. (KW) In 2018, Gary Keller the co-founder and CEO of KW announced that the company would change from a real estate company to become a technology company that specializes in real estate. To drive value for agents, KW has collaborated with leading technology companies such as Google, DocuSign, and Nextdoor. In the wake of Covid-19, KW has also teamed up with Facebook to train agents on best practices associated with virtual home tours. Question: What are the possible reasons for Keller Williams to seek collaborations with leading technology companies?

How does an organization become sustainable using SR and HM?

The table below shows the percentage of buyers of the three categories sweets, soft drinks and snacks that are solely loyal. The table also shows the category-buying rate of these 100% loyal buyers compared with the category-buying rate of the other buyers of these categories. What does this table reveal about solely loyal buyers? What are the implications to marketing managers?

According to the theory of planned behavior (TPB), consumers' attitudes will predict their behavior, so long as three conditions are met. What are those conditions? low perceived control, high specificity, high normative influence high perceived control, low specificity, high normative influence high perceived control, high specificity, low normative influence low perceived control, low specificity, low normative influence The primary method of employing good-better-best (GBB) pricing to a category of products is via . O feature differentiation liking by similarity social movement marketing priming emotions

A health group wants to identify consumers who: once went to a competing primary care group but left that group, have at least one child, and live in the primary service area of the town’s hospital. Write the questions to target this population and suggest the best method for getting this information. There are several questions that could help target this population.

a)Name the major factors that could influence buying decisions involving a luxury leather bag purchase. What do you know about the Bijan handbags? Who would buy a Bijan handbags when there is LV or Prada bags around?     b)Describe the types of buying behaviour when purchasing a luxury leather bag.   c)Describe the buying decision process of purchasing an LV leather bag.

Consider the following scenario: As the marketing manager at Tesla your main responsibility is to launch the new Tesla x compact SUV model...a completely new electric model item in the Tesla product line. History suggests that having prospects test drive the vehicle enhance the probability of the sale. However, you want to encourage prospects to register and reserve a chance to complete a test drive at the Tesla dealerships. Determine the campaign objectives and aligning KPIs Campaign objective Aligning KPI

Postee Bakery Foods has recently expanded from the United States into the South American market. To aid this transition, the company has implemented database marketing to track customers’ spending habits and discern patterns Postee’s website lists all of its products, offers online purchases, and allows customers to register and fill out surveys about the products to enter to win prizes.Postee also advertises in newspapers and with television commercials. Ashish, director of marketing at Postee, believes that the company’s traditional U.S.summer advertising campaign, which runs during the month of July and focuses on newspapers and commercials, will be an effective use of advertising resources in the new South American market. Which of the following questions could Ashish most likely answer objectively? A) What percentage of South American users who register on Postee’s website eventually make an online purchase with Postee?   B) How many purchases that were completed after this…

Describe the current target market. for Cucumber-Ginger Flavoured Water?

Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the agebracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s otherbeer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:2. An analysis of the data presented graphically (use fictitious/self created data)3. A presentation of the findings and conclusion

Dalina forgot her golf glove, so she bought the brand that was sold in the pro shop before her match. Which type of consumer problem solving did Dalina use?

What is the answer is correctABCD ?

How does the accuracy of prediction markets compare to public opinion polls? Prediction markets' accuracy varies widely, They both are equally accurate. Prediction markets provide less accurate forecasts Prediction markets provide more accurate forecasts.

Jane employs ambush marketing to help her determine which individuals or organizations are most likely to use the products of her electronic company. Select one: True False

An investigation on parental involvement in their children's education influences their academic performance at Charlton Primary in Jamaica. Please state a research problem and 5 research questions.

Discuss the benefits for those company whose has BCM towards Covid-19 incident.

Design a strategic marketing plan that tactically applies the use of the 7Ps and includes measures for monitoring and evaluation to achieve overall marketing objectives

The effects of social media marketing on customer satisfaction at KFC St. Vincent LtdObjectives: To conduct a critical analysis of the-          The impact of social media marketing on customer satisfaction at KFC St. Vincent.-          Analyze the advantages and disadvantages associated with the application of social media marketing.-          Make recommendations aimed at assisting KFC St. Vincent Ltd in leveraging social media marketing strategies to boost customer satisfaction.Statement of the problem: The COVID-19 epidemic has posed several issues that have had an impact on customer satisfaction. In the contemporary era of digitalization, it is vital to comprehend the profound influence of social media on customer satisfaction.The Significance of the Research: In the current business environment, this research aims to investigate the potential impact of intensifying marketing efforts on social media platforms on KFC consumer satisfaction, acquiring customers, and overall business…

Explain the concept of predictive analytics in CRM and its potential benefits for sales and marketing.

How might the demand for Association, Corporate and SMERF meeting markets in the hotel might change after the Covid-19 Pandemic?

Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the age bracket 21 to 40 have been experiencing slow sales over the past year. However, Belbin’s other beer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:1. A definition of the problem and one research objective2. A descriptive research survey approach. This includesa. Objectives of the survey ( define at most three objectives)b. Details about the Survey approachc. A questionnaire (with at least 10 questions) that links to the research objectived. How the survey was administered (be specific regarding the amount of workers involved, the place/s and time/s)2. An analysis of the data presented graphically (use fictitious/self created data) 3. A presentation of the findings and conclusion

Less than 250 words. Discuss the types of decisions related to each element of the marketing program for delivering a value proposition and positioning it correctly in the minds of the target customer.

V C CSePub - Electronic Publishing For Professors - Create eBooks 1 Q p @2 W Download S Your Profile | 16 Personalities D2L Trademark Infringement: Models by Mus the advertisements are only seen by older professors and astronomers with interests and expertise in this field who can confirm these models' accuracy and realism. The term "Musk" is often used to describe scents of male cologne and deodorants. In 2017, Prometheus began to sell high-end cologne to be used by models in photo shoots and exclusive fashion weeks worldwide. A trademark search performed by Prometheus did not turn up the mark Models by Musk. Prometheus then began selling their newest cologne, Musk for Models, in a black box with the mark on the box in pixelated white lettering. Underneath the mark on the box, Prometheus' slogan for its newest scent was also printed in a white pixelated font and read "Out of this World." On the bottom of the box, Prometheus provided information explaining the purpose of the scent for…

A retail company wants to analyse the effectiveness of its recent marketing campaign in driving customer engagement and sales. They have collected data on customer interactions, website traffic, and sales for the past three months. The objective is to determine the impact of the marketing campaign on customer engagement and sales and provide actionable insights for future marketing efforts.   A) How do you think the marketing campaign impacted customer engagement based on the data analysis? b) Which customer segment showed the highest increase in sales during the campaign period, and what factors might have contributed to this? C) What specific insights or trends did you identify in the data that can help the company improve its marketing strategies? d) If you oversaw the marketing campaign, what changes or adjustments would you make based on the data analysis results? e) How can the company leverage the findings from this analysis to enhance its future marketing efforts and increase…