What role does corporate social responsibility play in Ben & Jerry’s business model? Should Ben and Jerry have continued to operate Ben and Jerry’s as an independent company, rather than selling it to Unilever? What were the pros and cons of going forward with the sale? How can Ben & Jerry’s justify the concept of a triple bottom line—profits, people, and planet—to company shareholders?

What role does corporate social responsibility play in Ben & Jerry’s business model? Should Ben and Jerry have continued to operate Ben and Jerry’s as an independent company, rather than selling it to Unilever? What were the pros and cons of going forward with the sale? How can Ben & Jerry’s justify the concept of a triple bottom line—profits, people, and planet—to company shareholders?

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter5: Ethics, Corporate Responsibility, And Sustainability

Section5.5: Ethics, Corporate Culture, And Compliance

Problem 2CC: How does stakeholder management differ from stockholder management?

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