To what extent can McDonald’s standardize for the Chinese market? What marketing strategy and program elements can be similar to those used in the United States and other parts of the Western world? Which ones must be adapted? Be specific.

To what extent can McDonald’s standardize for the Chinese market? What marketing strategy and program elements can be similar to those used in the United States and other parts of the Western world? Which ones must be adapted? Be specific.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 1DYMP

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Concept explainers

Global supply chain management

Global supply chain management is a broad term that covers all aspects of a product's lifespan, from conception through distribution to consumers. The study of planning how goods and services will get from producer to consumer is known as global supply chain management (GSCM). The supply chain, as the name implies, is a group of network functions, organizations, and personnel. It begins with those who produce and supply raw materials or components to manufacturers, continues with logistics services that carry finished goods to warehouses and distribution centers, and ends with wholesalers and retailers purchasing the goods.

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