The vice president of Harling Equipment needs to select a new director of marketing. The two possible candidates are Bill Jacobsand Nia Martin, and the criteria thought to be most relevant in the selection are leadership ability (L), personal skills (P), andadministrative skills (A). The following pairwise comparison matrices were obtained:LPACriterionL132JacobsMartinP1 13 21515JacobsMartinCriterionJacobsLeadershipMartinAAdministrativePersonalJacobs Martin111Administrative|0331JacobsMartinWhich candidate is preferred?JacobsMartinLeadershipJacobs Martin1221Candidate Leadership Priority Personal Priority Administrative PriorityJacobs(a) Compute the priorities for each pairwise comparison matrix. (Round your answers to three decimal places.)PriorityMartin(b) Determine an overall priority for each candidate. (Round your answers to three decimal places.)PersonalJacobs14Martin141

Answered: The vice president of Harling Equipment…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Assume that two firms are competing for market share for a particular product. Each firm is considering what promotional strategies (no promotion, moderate promotion or heavy promotion) to employ for the coming period. The market research team of firm A develop the following data for varying degree of promotions.i. No promotion, moderate promotion and heavy promotion for both firms will result in no change in the percentage of their market sharesii. Firm A with no promotion: its market share will show 5% decline in its market share when firm B uses moderate promotion and 10% decline when firm B uses heavy promotion iii. Firm A using moderate promotion: its market share will increase by 12%when firm B chooses no promotion and 6% growth will be recorded when firm B uses heavy promotion.iv. Firm A using heavy promotion: its market share will increase by 14 when firm B uses no promotion and 9% when firm B uses moderate promotion. Based on the forgoing information, - Develop a payoff matrix…
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