k esc 1 Which of the following is a benefit of mapping industry channels for the channel steward? O Unearthingopportunities for channel system change O Learning the foundation for undertaking the design of a channel value chain ORevealing impediments to optimal channel performance O Understanding the channel strategy of the various marketplayers and the market segments they focus on O All of the answers are correct < Previous QA F1 @ 2 W SF2 # 3 F3 E D DII$4 F4RF 8 % 5 FST G < 6 LO F6 No new data to save. Last checked at 12:09pm Y H F7 & 7 DELL 8 U F8 8 00 J F9 9. K prt scF10 O Next Subn 0 ho

Channel stewardship can be defined as the ability of a company or any member of the distribution…

Answered: k esc 1 Which of the following is a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Distribution channel rates to what point? select the best answer: a) communication b) purchase c) payment d) delivery
CASE: NEW PRODUCT = NEW MARKETS = NEW MARKETING CHANNELS You are the seasoned channel marketing manager for a leading audiovisual hardware manufacturer (overhead projectors, slide projectors, filmstrip projectors) that has the fortunate advantage of representing from 40 percent to 50 percent of the total annual sales of 125 dealers. To date, your overall channel of distribution relationship has been a superior one. Even though your products generate a major share of your dealers’ sales revenue, you have not abused your power position, which has gained you a great deal of field respect. Sales and profits are consistently increasing, and all three parts of the COD— manufacturer, distributor, and end user—are quite satisfied and content. But your channel world is about to change dramatically. Your immediate superior—the division general manager—walks into your office, closes the door (not a good sign), and firmly informs you that the company president has, on her own, decided to purchase…
Eight Generic Channel Flow in a marketing channel: Physical Possession Ownership Promotion Negotiation Financing Risking Ordering Payment Question: What is the importance of these Eight Generic Channel Flows a future entrepreneur/marketer?
9.2 Marketing Channel Profitability (Figure 9-5) How does the net marketing contribution and marketing ROI change if the business modifies its sales mix to 30% direct sales, 40% agent distributor, and 30% distributor retailer? How does the net marketing contribution and marketing ROI change if the business replaces the direct sales channel with the agent-distributor channel, with a sales mix of 60% agent distributor and 40% distributor retailer?
4. What channel design decisions do manufacturers face for maximum effectiveness?
38. In the public multichannel strategy framework; the integrated channel strategy aims at providing e-government services through interconnected and interchangeable service channels. Select one: a. False b. True
1. Describe the benefits and opportunities provided by a multi-channel network to both the manufacturer and the customer. 2) How do multiple channels allow manufacturers to reach a wider range of market segments? Do consumers benefit from multiple channels? 3) Why are customers no longer limited to a single channel?
Qno1. Channel conflict can have a negative effect on the performance of the channel. It therefore mustbe managed. Elucidate in your own words some of the ways of managing channel conflict with at least one example.
The "store-and-forward network" strategy is not used in today's everyday communications since it is inefficient. Why does this hold true?
In e-commerce, there is a distinction between a distribution "channel" and a distribution "medium". 1) Define each of these and describe the key differences. How does the Web factor into defining these differences?
Which of the following is the most likely disadvantage of adding new channels in a multichannel distribution system? a. increasing conflict among channel members O b. fewer opportunities for franchising O c. decreasing understanding of complex markets O d. increasing disintermediation
7.In the public multichannel strategy framework; Isolated Channel Strategy usually requires more coordination effort from a central management view. Select one: a. False b. True

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