(a) The new PlayBox gaming consoles retail for $900 each. However, a shortage of consoles caused by manufacturing delays and parts supply issues have lead to scalpers purchasing large numbers of consoles and reselling them for a profit. Due to a manufacturing fault, the scalper incurs a 50% loss on six consoles. i) If the scalper normally makes a 40% profit on the consoles, how many consoles must they sell to make up for their loss? ii) The scalper is impatient and decides to increase their price to make up for the loss faster. What price must they resell the consoles at to make back their loss upon the sale of their fourth console at the increased price?

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter3: Demand Analysis
Section: Chapter Questions
Problem 2.5CE
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(a) The new PlayBox gaming consoles retail for $900 each. However, a shortage of
consoles caused by manufacturing delays and parts supply issues have lead to
scalpers purchasing large numbers of consoles and reselling them for a profit.
Due to a manufacturing fault, the scalper incurs a 50% loss on six consoles.
i) If the scalper normally makes a 40% profit on the consoles, how many
consoles must they sell to make up for their loss?
ii) The scalper is impatient and decides to increase their price to make up for
the loss faster. What price must they resell the consoles at to make back
their loss upon the sale of their fourth console at the increased price?
Transcribed Image Text:(a) The new PlayBox gaming consoles retail for $900 each. However, a shortage of consoles caused by manufacturing delays and parts supply issues have lead to scalpers purchasing large numbers of consoles and reselling them for a profit. Due to a manufacturing fault, the scalper incurs a 50% loss on six consoles. i) If the scalper normally makes a 40% profit on the consoles, how many consoles must they sell to make up for their loss? ii) The scalper is impatient and decides to increase their price to make up for the loss faster. What price must they resell the consoles at to make back their loss upon the sale of their fourth console at the increased price?
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