UBISOFT REPORT
1. Introduction
1.1 The purpose of this report is to identify and show knowledge of Henri Fayols study on management. The study of management is about planning, organising, motivation and control. This report will discuss how technology can cause problems or assist managers in each of Henri Fayols study of management areas within Ubisoft. 1.2 Ubisoft was created in 1986 by five brothers Claude, Michel, Yves, Gérard and Christian Guillermots. Ubisoft is a publisher and distributor of educational software and video games and is the second largest force in video game creation worldwide. Ubisoft has distribution subsidiaries present in 21 countries and ensure the distribution of products in more than 50.
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The most influential causes of change will come from environmental, cultural, political and technological changes.
2.3 Organising
Organisations must organise a structure so that their objectives can be achieved. A company will have different departments and procedures with each one having a special function. All of these organised departments and procedures are linked so the company can run efficiently. For many organisation this can be very complex has they will have offices in international countries around the world.
2.3.1 With Ubisoft they have 29 production sites around the world. There production is organised into business units and act as service providers for the group 's design and marketing teams. They have 24 marketing subsidiaries located in 21 countries. Ubisoft also have organised administrative and Internet teams.
2.3.2 Ubisoft has different production, marketing, administrative and Internet teams in different countries. As each department uses different IT systems, managers have an initial problem of whether the IT centres should be centralised or decentralised. Centralisation has its advantages as it offers a rapid system response, it can save money through avoidance of duplicated activities and offers better security. Its disadvantages include if the central unit fails then the entire system will collapse and they might lose touch with the goals of major IT departments.
Having the appropriate structure is vital for an organisation or business to meet its aims and objectives. A business may be structured by:
Organizational structure refers to the way that an organization arranges people and jobs so that its work can be performed and its goals can be met. According to USA their structure states in order to provide clear alignment and focus for the planning process of USAA’s organizational structure, a planning team was assembled with strategic-thought leaders to author a strategic market outlook.
The structure of an organization is very important because it determines the different roles and how all the departments perform. The organizational structure consists of a group of people that works together to achieve the goals that are implemented.
Organizational structure is the most crucial element for the success of any business. This is because of the way it facilitates and supports the management system of the organization. It is through the structure that specialization and differentiation are attained. For effective management of the employees, different firms employ different structures for the organization that is unique to its operation and the organization culture.
Organizational structure is a system that consists of explicit and implicit institutional rules and policies designed to outline how various work roles and responsibilities are delegated, controlled and coordinated. Organizational structure also determines how information flows from level to level within the company (investopedia.com, 2017). If one level or department does not undertake its function accurately the entire business suffers, because all the departments interrelated to each other. There are generally four types of organizational structure:
Electronic Arts Inc. is a leading global interactive entertainment software company. Electronic Arts, commonly known as EA, delivers video games, content and online services for internet-connected consoles, personal computers, mobile phones and tablets. In the 1990s, video game consoles gained sophisticated three-dimensional graphics. During this time consoles emerged such as Sony’s PlayStation and Nintendo’s N64. These consoles featured 3D graphics, which allowed developers to produce with more creative freedom. Over 155 million Americans currently play video games with 67% of the total usage coming from adults between the ages of 18 and 49, with four out of every five households owning a device that can be used for gaming purposes. Electronic Arts is well know for their critically acclaimed high-quality franchises such as The Sims, Madden NFL, EA SPORTS FIFA, Star Wars Battlefield, Dragon Age, Plants vs. Zombies, and many others. Electronic Arts has become the number one published video game creator on the PlayStation 4 and Xbox One, led by the strengths of its popular EA Sports, and Madden franchises. The biggest news for Electronic Arts was their recent release of Star Wars battlefront, the newest version of the popular video game created in 2004 based on the Star Wars Saga. Electronic Arts continues to thrive producing the most popular titles, and continuing to break ground in the video game
An organisation is a group of people that are working together to achieve a mutual goal by working at a sequence of objectives. Organisations can vary in many things such as size; it could be as little as one person or thousands of people working worldwide in a large international company. The word organisation is used as a collective to describe all types like banks, charities, professional practices, production companies and government departments.
Without big companies the production of video games would be much harder than it is now. Anyone can make a video game if they know how to write code and have the right software to make it. In the form of big companies, many big names make them such as Ubisoft, EA, and Gearbox are just a few. Consoles are a different story in this factor, those companies are much larger such as Sony (PlayStation), Microsoft (Xbox) and Nintendo. There is a large number of contributors that is unnoticed for the production of this category of entertainment. Their time and effort is put into something we will enjoy for ages to come.
Video game console industry is tasked with development, publication, manufacture and distribution and sells the electronic devices for games, accessories and software. The number of pixel and image contained determined traditionally gaming devices. The current development brings about 3g polygon imagery that has been pioneered by Silicon graphics institute. The industry is segmented into two different sectors with the first being the software sector which constitutes the games themselves and the second is the infrastructure and the technology that is needed to support the playing of the games. These sectors make the game industry. The
Pritchard and Karasick (1973) incorporating definitions of Forehard and Gilmer (1964) provide the following definition of organisational
By definition an organisation is an organised group of people whom of which all have their own purpose and responsibilities all done to achieve one mutual goal, to succeed. In the book ‘Images of an Organisation’ the author shows how some organisations can be compared to the similarities of things such as
In the formal organisational structure there will be patterns of communication and procedures for decision making. Some organisations will have tall structures with lots of layers of command. Other organisations are relatively flat.
The second of the four basic management activities is organizing. By setting up and implementing the correct organization form or structure for their size and their people, a company can fulfill its purpose and make the necessary profit to continue, or even to excel. These structures will more than likely change over time as the company grows and changes, but this is the nature of the beast' and what most of Corporate America have come to expect.
Organizational structure is a system that consists of explicit and implicit institutional rules and policies designed to outline how various work roles and responsibilities are delegated, controlled and coordinated. (Investopedia, 2017) , It determines the guidelines of activities such as task distribution, coordination, and supervision to reach and achieve organizational objectives. The organization can be structured in various ways, depending on its objectives.
The process of structuring an organization is akin to building something with a box of bricks. The bricks are the key activities or groups. First thing to do is define what these bricks are. Then this is fitted together to build up a structure. There will be several ways which these bricks can be grouped together. “Experimenting with alternative arrangements will help decide which pattern looks best. These could be an outcome of two to three structures” (Boutros & Purdie, 2013).