Virgin Atlantic Airways

1. Compare and contrast Virgin Atlantic Airway 's strategic development with any other (non-virgin) airline. According to  (1980), firms are under great pressure to have modern plans to be competitive and should have adequate capability to achieve their target market share. Virgin Atlantic Airways is among the most successful business ventures of the Virgin empire owned by Richard Branson. Its strategic development is rooted on the need to surpass competitors while balancing financial resources

British Airways is one of the top airlines both globally and in the UK. It boasts a large global flying network and provides travel to over 170 destinations on 280 aircrafts. Annually it serves 40 million customers making it an accessible, convenient brand, and an Industry leader (British Airways). In comparison to the original brand Virgin Atlantic, British Airways markets itself very differently despite sharing a niche and a market segment. The 4-Ps analysis will be a useful tool in examining these

1. Overview of Virgin Atlantic Airways 1.1 Background of the Airline Industry In current times, air travel plays an important role as it is a means of transportation for people and products. Since the beginning of flight in 1903, air travel has revolutionised the world. The airline industry is not only a means of transportation, but also a very successful business. (Harris, 2012) 1.2 Overview of Virgin Atlantic Virgin Atlantic Airways was founded in 1984 by Richard Branson's Virgin Group with its

to evaluate the current strategic directions followed by Virgin Atlantic. Initially we discuss the organisation’s mission statement and identify how the vision of the company is reflected though the strategic objectives. It is established at CSR plays an important role one Virgin Atlantic

There have been many branches of the Virgin Empire that have formed over the years. Many have brought continued success to the Virgin Group, while others have struggled and failed. Virgin Atlantic Airways was launched in 1984, Virgin Mobile (cellular) in 1999, and Virgin Blue (airline) in Australia (now named Virgin Australia) in 2000. Branson wrote in his autobiography of the decision to start an airline: My interest in life comes from setting myself huge, apparently unachievable challenges

TITTLE: ‘‘THE AIRLINE INDUSTRY’’ (VIRGIN ATLANTIC AIRLINES) Contents 1) Introduction to airline industry 2) Drivers of globalisation using yip’s model 2.1 Market globalisation 2.2 Cost globalisation 2.3 Globalisation of government policies 2.4 Globalisation of competition 3) Localisation- arguments against globalisation 4) Pestle Analysis 5) Porter’s 5 forces analysis and their application to Airline industry 5.1 Rivalry amongst Existing Firms 5.2 Threat of substitution 5.3 Threat

implemented in a real world. Virgin Atlantic is one of the successful business organizations are operating multi function services. Virgin Atlantic Airways is one of the leading airlines in Europe introduced by Virgin Group collection of branded companies in 1984. Virgin Atlantic is centralized with UK operating 30 destinations all over the world with the 40 Aircrafts in operation. It is also extending its operation via code

The attractiveness of Virgin Atlantic is affected by a number of factors. Within the 21st century, the airline industry has been growing frequently and in demand. In spite of the speedy growing world economy, there are a number of forces that can affect the growth of Virgin Atlantic. Also, a number of forces determines the level of competition and competitiveness in the market that Virgin has to face. The five forces of Porter’s model are an exceptional tool that can help Virgin to understand the level

At the same time the combined sales of the different Virgin holding companies was around £3bn. It turned out that 1999 was an eventful year for Richard and was topped off by being awarded a knighthood for his services to entrepreneurship. Marketing mix Being in the service sector it is important for Virgin Atlantic to study its marketing mix as it works as an efficient tool, while building up marketing plans. It comprises of

Business Strategy of Virgin Atlantic Airlines Contents 1) Introduction to airline industry 2) Drivers of globalisation using yip’s model 2.1 Market globalisation 2.2 Cost globalisation 2.3 Globalisation of government policies 2.4 Globalisation of competition 3) Localisation- arguments against globalisation 4) Pestle Analysis 5) Porter’s 5 forces analysis and their application to Airline industry 5.1 Rivalry amongst Existing Firms 5.2 Threat of substitution 5.3 Threat of new entrants