Public relations

crucial topics of Public Relations is crisis communication. (Fearn- Banks, 2001) denotes that the public relations program are developed either to prevent a crisis or recover from one. In the era of internet and social media more and more studies pay attention about how to deal with crisis with the maximum use of PR activities. Researchers nowadays focus on ‘new’ media and how this can be implemented in public relations practices. There is a new term that is introduced ‘public relations 2.0’ that is

The authors of this article posit to articulate the contribution that communication audit plays in public relations to the extent that it is conceived fittingly as an effective tool that can be applied in management. The effectiveness of communication analysis helps in tackling the needs of the target message, the audience as well as the media and augments the effectiveness of the efforts that are made in the process of communication. According to Hollister & Patricia (2005), the retention of an

within a company through their specific Public Relations Campaigns. Through the study and research of this topic, deeper understanding of the overall concept of Public Relations will hopefully be attained. A corporate identity or image is the comprehensive image of a corporation, business or firm from the view of the public, including customers, employees and investors. It is essential that good corporate image is achieved within a corporation, so that the public may view the corporation as positive

Introduction The perceived ‘cantankerous’ relationship that characterises the exchanges between public relations professionals and media practitioners has been rife since the birth of public relations. The pair are, in its simplest term ‘frenemies’, they do work together, albeit covertly, and are usually hesitant to admit (on the media side) their cooperation. However, there is no absolute trust held between the two for there is a shifting power of control and influence that continually changes,

ethics evolved in public relation? I am asking this question because I want to acquire knowledge and more detail about ethics in public relation. My major in communication and this question is in association with my major. In my essay I will discuss about ethics in public relation and the advertising of some company. To answer this question I will look for the information in internet and some books in library also I will do the survey. The definition of ethics in the public relations is controlling

similarities between public relations and marketing Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics’ (PRSA, 2012). Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders’ (AMA website, 2004). The similarity between public relations and marketing

Public Relations and Marketing two forms of advertising communication almost synonymous with each other and both integral parts of a company, Marketing which is the process of increasing public recognition of a service, person or product, while Marketing and PR are promotion methods that fall under the ‘advertising’ umbrella label. Marketing is responsible for planning the company’s promotion, all the way from identifying a product’s target consumer, then promotion usually through television, radio

The Use of Social Media in the Public Relations Industry As technology advances, social media has become more prominent in the public relations (PR) industry. Many PR practitioners now utilize social media to interact with their publics, in attempts to have strong two-way symmetrical communication and build relationships with them. I chose the topic of “The Use of Social Media in the PR Industry” because I have a great interest in how practitioners use this newly developed communication mechanism

The evaluation of Public Relations Internship Program in China Literature Review Nowadays, when new ideas, professions and whole fields are imported or received into cultures that had no part in their creation and development, it is important to study how these fields fit in, are adapted to or are altered by their new host countries. China is the largest of these host countries. Since the early 1980s, Western ideas, practices and fields have been introduced into

Functions of Marketing. A market analysis is a method used to determine the current market and understand the competition. By analysing what’s trending you can use this to identify an audience, and improve sales by creating what people want. A marketing strategy is a plan identifying your target market, goals and objectives. It should include the 4 P’s. The purpose of a marketing strategy is to provide you with a structure and time limits. Advertising is an effective way to communicate. Advertising