htc marketing objective essay

Marketing Channel and Logistics of HTC Executive summary HTC Corporation deals in the manufacture of mobile wireless technology. The firm faces extensive competition from companies such as Nokia, Samsung, Apple and RIM among others. To stay afloat in the competitive field of mobile technology, HTC has continued to undertake extensive R&D in mobile technology, efforts which have been rewarded by the production of many ‘firsts’ including the

Research Essay The Recommendation for HTC Company Student’s Name: Viola Xu Student ID#: QING21168 Teacher: Ben Charlton Due Date: 26 September 2012 Word Count: 1682 Table of Contents Executive Summary 1 Introduction: 1 Method: 3 Findings: 4 Discussion: 6 Conclusions and Recommendations: 7 References 9 Appendices 10 Executive Summary This report was raised to find a method to help HTC have a larger market in China by recommending a marketing mix. A decrease from 8.9% to 4.8%

The organization that I picked is HTC Corporation which is a multinational firm situated in Taiwan. The organization was built up in the year 1997 where it began as a unique equipment producer and design maker, designing and fabricating devices, for example, cell phones and tablets (Anonymous, 2016). For the previous years, the organization has been in operation; it is driven by their inventive thought which has empowered it to make an upper hand over different electronics organizations. The principle

the case: HTC Corp. in 2009 including key industry and environmental trends, competitive and structural characteristics of the mobile phone industry. 2. Your assessment of the key challenges HTC faces in trying to achieve a sustainable model and long-term success in the industry? 3. Your assessment of the competitive and strategic position of HTC Corp. at the time of the case information. 4. Your assessment/identification of any major changes in the competitive situation for HTC from the

Marketing Strategy Research Paper Naugie Pratt Strayer University MKT- Marketing Management February 28, 2016   Marketing Strategy Research Paper Summary After careful review of the multinational companies that are out there today, I decided to go with HTC. As many of us know HTC is well known for their carefully crafted mobile products. HTC is mainly known for the cell phones to many but let’s take a look at things in reference to tablets, televisions and computers. As the new market manager

CAMPUS Marketing Management Course Code: MKT-510 Class: MBA-2(A) Date: 2/11/2011 Submitted By: Submitted To: Name: Zeeshan Iqbal Name: Mr. Atif Enrollment No: 01-120111-063 Visiting Faculty DEVELOPING MARKETING STRATEGIES AND PLANS Marketing and Customer Value The Value Delivery Process HTC is one of the leading manufacturers of smartphones. One of the HTC’s key selling points is its ability to enhance the user experience through applications. Since HTC has redesigned

1.0 Introduction Presentation of HTC Corporation HTC Corporation (HTC) is a Taiwanese operation founded in May 1997 in Taiwan, which is one of the most influential, creative and leading players in global telecommunications with an n increasing influence in the industry’s future (HTC quietly billion, 2012). HTC’s portfolio includes smartphones and tablets powered by the Android and HTC Sense™ operating systems (HTC Annual Report, 2010). Focusing on smartphone market; devoting to innovation and design

GAC012: Business Studies Assessment Event 3 Recommending a Marketing Mix for a Service ‘Lumia’ 800 of NOKIA Mobile Company’ Student: Zhou Siyan ‘Effie’ ID number: ZMSC22222 Tutor： Maqui Due Date： November 19, 2012 Date submitted: November 19, 2012 Word Count: 1249 words Table of Contents Executive Summary 1.0 Introduction 2.0 Research Methodology 3.0 Research Findings 4.0 Discussion 5.0 Conclusion and recommendations Reference List

attached HTC case: Peter Chou and Cher Wang want to make HTC into the leading smart phone company in the world. What kind of strategic actions are needed to achieve this goal? Listen Read phonetically Introduction HTC start up as a professional original engineering manufacture company (OEM) for PDA and other computer parts in 1999. While it changes its core business from PDA to smart phones, it discovered an opportunity of developing its own brand. In 2007, it brands itself into HTC while introducing

share in China. Other companies like Lenovo and HTC are also follow the same strategy as Xiaomi to make economical and productively designed phone models for entrants. And this is the one of the reason to become a threat for Xiaomi. The entry barrier is high, as new competitors would need to have more expense to build the necessary factory and infrastructure for development, but this is definitely viable for other well-known companies such as Lenovo and HTC. Xiaomi would need to