Dr Pepper Snapple Group

DR PEPPER SNAPPLE GROUP ORGANIZATIONAL PERFORMANCE Dr Pepper Snapple Group is one of North America's leading refreshment beverage companies. DPSG has a proud legacy of innovation, flavors, and entrepreneurial spirit. With a rich brand heritage spanning from more than 200 years ago to some of the industry's most beloved beverage brands of today. These brands are synonymous with refreshment, fun and flavor. (Dr Pepper Snapple Group. (n.d.)) DPSG team members are driven by a vision to be the Best

Dr. Pepper Snapple Group Case Study Overview Katina King Brenau University   Dr. Pepper Snapple Group Case Study Overview Competitive Advantage Dr. Pepper Snapple Group’s competitive advantage is its brand portfolio. Dr. Pepper Snapple Group, Inc.-NYSE: DPS manufactures, markets, and distributes over 50 brands of beverages. These brands include carbonated soft drinks, juices, mixers, teas, and other beverages (Archer, Dunphy, Carter, Ludwick, Nosack, & Qadeer, n.d.). DPS’s array of beverages is

Dr Pepper Snapple Group and soft drinks is one of the United States chief producer of flavored refreshments, including the Caribbean. Dr. Pepper’s prosperity is fueled with over fifty brands for various ages and events. Though the success of Dr. Pepper is superior above its competitors in North America, it is the world’s fifth most popular soft drink company. According to to the article “The Doctor Orders Up More Overseas Growth For Dr Pepper” the author elaborates on the company's geographical market

Q1 Dr Pepper Snapple Group, Inc. is a brand owner, manufacturer and distributor of non-alcoholic beverages. The Company distributes finished beverages and manufactures beverage concentrates and fountain syrups. It is a bright right brand that has been operating for over 200 years and which Dr Pepper Snapple Group’s portfolio comprises of more than 50 brands varying from juices, soft drinks, waters, mixers, teas and other beverages. Company name: Dr Pepper Snapple Group Competitors: Competitors

Dr. Pepper Snapple Group Brief Dr. Pepper Snapple Group (DPSG) is one of the leading producers of flavored beverages in North America and the Caribbean (drpeppersnapplegroup.com). The company believes its 50 plus brands are synonymous with refreshment, fun and flavor. DPSG has 6 of the top 10 non-cola soft drinks, and 13 of their 14 leading brands hold the number one or two spot in their flavor category. Several successful acquisitions, mergers and in-house innovations helped DPSG develop a diverse

Fixed Cost On the other hand Dr. Pepper-Snapple Group does have a large number of fixed cost. Fixed costs are “cost that are constant and must be paid no matter what level of the activity is chosen.” DP has over 21 manufacturing centers and 115 distribution centers around the world, according to Dr. Pepper Snapple Group ‘s annual report. This means that DP is paying rent on a large number of buildings, leasing our buying equipment that they use at these facilities in order to produce DP. Those are

Dr Pepper Snapple Group, Inc. Energy Beverages Author: Ravi Sockalingam, PhD Dr Pepper Snapple Group, Inc.’s brand manager Andrew Barker was tasked with recommending the company’s top management if it should decide to introduce a new branded product into the energy beverage market. A brief overview of the company’s position Dr Pepper Snapple Group, Inc. maintains a well-entrenched position in the flavored carbonated soft drink (CSD) market. In 2007 he held a market share of the US CSD

Action Plan: Dr Pepper Snapple Group, Inc. Energy Beverages Action Plan: Dr Pepper Snapple Group, Inc. Energy Beverages Inhoud Introduction. 3 Analysis. 3 The Market. 3 Competitors. 4 Customer behaviour. 4 Marketing Mix 4ps. 5 Product. 5 Place. 5 Price. 5 Promotion. 5 Recommendation. 6 Target Market. 6 Product Line and Positioning. 6 Marketing. 6 Advertisements and Promotion. 6 Pricing. 7 Introduction The history of Dr Pepper Snapple Group Inc. is very complex

DISCUSSION QUESTIONS FOR DR. PEPPER SNAPPLE GROUP _1. HOW WOULD YOU CHARACTERIZE THE ENERGY BEVERAGE CATEGORY, COMPETITORS, CHANNELS, AND DPSG'S CATEGORY PARTICIPATION IN LATE 2007?_ In late 2007 the energy beverage category was reaching market maturity and projected to have a slower annual growth rate from 2007 to 2011 (10.5%) than it had between 2001 and 2006 (42.5%). Rising prices, packaging competition, and the introduction of hybrid energy beverages also added to the slower projected growth

Dr. Pepper Snapple Group, Inc. 1. How would you characterize the energy beverage category, competitors, consumers, channels, and DPSG’s category participation in late 2007? § Five dominant competitors: Red Bull, Hansen Natural (Monster), Pepsi (Sobe Adrenaline Rush, AMP), Rockstar, and Coke (Tab, Full Throttle) § $6.2 billion industry in 2006 § Grew at a rate of 42.5% from 2001 to 2006, 10.2% from 2007-2011 Consumers limit their choices to only 1.4 different brands indicating brand loyalty