Aer Lingus

Dublin is a powerful connecting hub for transatlantic routes; Aer Lingus has now turned its focus on long haul growth, resuming flights to Los Angeles, and a host of other destinations. Strengths, weaknesses, opportunities and threat analysis: Strengths: Ryanair have a number of strengths on which to build

were able to operate a scheduled airline successfully with their 14 seat flights between southeast Ireland and a secondary London airport. Their strategy was to expand to the Dublin-London route, a known lucrative route for British Airways and Aer Lingus. Ryanair planned to have unrestricted fares priced at I£98, while providing first-rate customer service. Ryanair chose to enter the market at a time when the consumer base needed a low cost alternative and the

delivered services equivalent to that of British Airways and Aer Lingus. In terms of service quality, they positioned themselves in the same category as the aforementioned airlines, but at the same time, charging a relatively low price when compared to British Airways and Aer Lingus. Their strategy was to deliver first rate/ good quality customer services and offer meals and amenities comparable to that of British Airways and Aer Lingus. The second strategy was to charge a single fare ticket of I£98

Ryanair gained a license to operate between Dublin and Luton, another secondary airport of London. In that year, they announced the commencement of service from Dublin and London. On this route, British airways (BA) and Aer Lingus were already operating. This route is

Summary: Ryanair was founded in 1985 by the Ryan family to provide scheduled passenger airline services between Ireland and the UK, as an alternative to the then state monopoly carrier, Aer Lingus. It started out a full service conventional airline, with two classes of seating and leasing three different types of aircraft. However, despite growth in the passenger volumes financial problems were of a growing concern. A. 1. What is your assessment of Ryanair's launch strategy? Generally speaking

Since the very beginning of Ryanair’s existence. the atmosphere was tense between British Airways Aer Lingus and Ryanair. As Ryanair grew and grew the competitors got less and less money in turnovers. After twenty years on the “field” in 2006,Ryanair offered Aer Lingus an all cash offer which they did not take. The Employee Shared Ownership Trust voted to oppose the takeover of Ryanair Holdings with 97%. Days after this takeover offer, Ryanair increased its stake from 19% to 25% which shares they

Nowadays, companies want to expand as much as possible. This is shown by the increases in the number of product lines, and the expansion to new geographical markets. However, does it really make the company better off to expand? In other words, is a bigger company a better company? The concept of economies of scale plays an important role in answering this question. Economies of scale is “the effect on average costs of production of different rates of output, per unit of time, of a given commodity

Introduction Ryanair is one of the most profitable low-cost and low-fare airlines in the world. Even though it was merely bankruptcy in 1991, it could stand up and become very successful by 1999. An issues was what led Ryanair to huge losses in 1991, how did it re-gain its position, and what lay ahead in the next century. Analysis Prior to 1991, Ryanair had suffered from continuous losses from 1985 to 1989. The first reason that put it into this situation was that it tried to position itself

Abstract The aim of this report is to explain and analyse the role of Human Resource Management in the airline company Ryanair. To provide a background information of organisational structure, their vision, mission and strategic goals. Outline the key challenges and opportunities faced by their Human Resource Management.  Table of Contents HR Strategy in Ryanair 6 Ryanair HR Planning 7 Managerial Judgement 7 Delphi Technique 8 HR Audit 8 Global Macro Environment (PEST) 9 Political/Legal 9 Economic

Self doubt is a strong, yet underestimated, emotion. It can squeeze into one’s brain, filling all cracks of empty space like a balloon, pushing out confidence and adventure. Fear drives away the yearning to take risks and leaves one with only the ability to ponder on what could have been. As a child, I sometimes forgot that taking leaps of faith is important to maintain a joyous lifestyle. When around new people I kept my mouth shut and refused to cause any trouble. My mom now claims that this was