Zen product wants to decide whether to make-or-buy an accessory item for one of their products. It is projected that ths item will sell for S1S each If the item is outsourced, there is virtually no cost other than the $6 per unit that they would pay their supplier. Internally, they have two choices Process A requires an investment of $120,000 for design and equipment, but results in a $4 per unit cost Process B requaes only a $100,000 investment, but its per unit cost is $5. Regardless of whether the item is subcontracted or produced internally, there is a 50% chance that they will sell (0.000 units, and a 50% chance that they will sell 100,000 units Draw the decision tree appropriate to the alternatives and outcomes stated. Using decision trees and EMV, what is their best choice? 15

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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Zen product wants to decide whether to make-or buy an accessory item for one of ther products. It is projected that this item will sell for 515 each If the item is outsourced, there is virtually no cost other than the $6 per unit that they would pay their supplier. Internally, they have two choices Process A requires an investment of $120,000 for design and equipment, but results in a $4 per unit cost. Process B requees only a $100,000 investment, but its per unit cost is $5. Regardless of whether the item is subcontracted or produced internally, there is a 50% chance that they will sell 0.000 units, and a 50% chance that they will sell 100,000 units Draw the decision tree approptiate to the alternatives and outcomes stated. Using decision trees and EMV, what is their best choice?

Zen product wants to decide whether to make-or buy an accessory item for one of ther products. It is projected that this item will sell for 515
each If the item is outsourced, there is virtually no cost other than the $6 per unit that they would pay their supplier. Internally, dhey have
two choices Process A requires an investment of $120,000 for design and equipment, but results in a $4 per unit cost Process B requaes
only a $100,000 investment, but its per unit cost is $5. Regardless of whether the item is subcontracted or produced internally, there is a 50%
chance that they will sell (9.000 units, and a 50% chance that they will sell 100,000 units Draw the decision tree approprate to the
alternatives and outcomes stated. Using decsion trees and EMV, what is their best choice?
Transcribed Image Text:Zen product wants to decide whether to make-or buy an accessory item for one of ther products. It is projected that this item will sell for 515 each If the item is outsourced, there is virtually no cost other than the $6 per unit that they would pay their supplier. Internally, dhey have two choices Process A requires an investment of $120,000 for design and equipment, but results in a $4 per unit cost Process B requaes only a $100,000 investment, but its per unit cost is $5. Regardless of whether the item is subcontracted or produced internally, there is a 50% chance that they will sell (9.000 units, and a 50% chance that they will sell 100,000 units Draw the decision tree approprate to the alternatives and outcomes stated. Using decsion trees and EMV, what is their best choice?
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