You work for the Brad's Nailer Company which manufactures three types of nailers: a pneumatic model, the "ProLine", and a cordless model. You have contracted tosupply a national retail chain with all three models of nailers. However, Brad's nailer production capability is limited in three departments: production, testing, andpackaging. The goal is to maximize your revenue.Your answer will be the number of ProLine nailers to be produced (The number of nailers may not be a whole number, which is acceptable in this chapter.)Use Scenario 3Scenario 1Scenario 2Scenario 3Pneum. Sales Price38.50Pneum. Prod Hrs0.25Pneum. Test Hrs0.4Pneum. Pkg Hrs0.1Pneum. Sales18,000ProLine Sales Price59.95ProLine Prod Hrs0.4ProLine Test Hrs0.5ProLine Pkg Hrs0.1ProLine Sales5,750Cordless Sales Price49.50Cordless Prod Hrs0.3Cordless Test Hrs0.4Cordless Pkg Hrs0.1Cordless Sales12,000Prod Hrs max14,000Testing Hrs max19,000Pkg Hrs max4,500460.250.40.121,000710.30.50.21,500590.250.40.115,00024,50016,0004,80055.500.40.30.120,00079.950.40.50.21,25064.950.250.40.112,00014,00016,0005,000

Decision variables: A = Units of Pneum to be produced B = Units of ProLine to be produced C = Units…

Answered: You work for the Brad's Nailer Company…

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section15.1: L.l.bean: Open 24/7, Click Or Brick

Problem 3VC

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