Answered: yOu want to promote an upcoming event…

yOu want to promote an upcoming event to the public. Which method would best get your message to the media? Select one: a. newsletter b. news release c. op-ed article d. press conference

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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yOu want to promote an upcoming event to the public. Which method would best get your message to the media?

Select one:

a. newsletter

b. news release

c. op-ed article

d. press conference

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