You are the senior buyer for a growing technology company and an avid golfer You have just opened an invitation to attend the masters Golf Tournament in Georgia this coming spring. The invitation is from a supplier company that has been trying to sell you its new line of products for the past year. They will pay for everything, travel, room, meals and you'll even get an opportunity to play in the pro- am event on Wednesday before the match starts. You have read the newly released Employee Manual and there is no reference or rule that specifically states that an employee cannot accept a fully paid trip from a vendor, although there are some vague restrictions on lunches and dinners paid for by suppliers 1. Do you think the supplier will expect "special treatment in the next buying situation?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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You are the senior buyer for a growing technology company and an avid golfer You have just opened an invitation to attend the masters Golf Tournament in Georgia this coming spring. The invitation is from a supplier company that has been trying to sell you its new line of products for the past year. They will pay for everything, travel, room, meals and you'll even get an opportunity to play in the pro- am event on Wednesday before the match starts. You have read the newly released Employee Manual and there is no reference or rule that specifically states that an employee cannot accept a fully paid trip from a vendor, although there are some vague restrictions on lunches and dinners paid for by suppliers

1. Do you think the supplier will expect "special treatment in the next buying situation?

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